About Waylay
Waylay is a Technology company based in Ghent (Belgium) founded in 2014 by Piet Vandaele, and was acquired by Vertiv in August 2025. Cloud-based platform for IoT applications with automation features is offered. Waylay has raised $1.34 million across 3 funding rounds from investors including Yokogawa, PMV and Vertiv. Its chief executive, as recorded, is Leonard Donnelly. Waylay offers products and services including Enterprise Platform, Digital Twin, and FraudAway. Its focus areas include High Tech, Internet of Things Infrastructure, IoT Platforms and End to End Platforms. Its legal entity is Waylay NV.
Company details
Founded in 2014 and based in Ghent, Belgium, Waylay operates in the IoT sector. A cloud-based platform is provided to support advanced decision-making, automation, notifications, proactive maintenance, and troubleshooting. Graphical modeling based on Bayesian Networks is utilized, along with integrations for real-time decisions and monitoring with line-of-business applications. Solutions are targeted at energy, utilities, and smart buildings industries.
Products & Services of Waylay
Waylay offers a comprehensive portfolio of products and services, including Enterprise Platform, Digital Twin, and FraudAway.
Low-code tool for workflow automation and system integration
No-code solution for predictive maintenance of industrial assets
Platform integrating hyperautomation and AI for financial security
Apps and channels of Waylay
its YouTube channel waylay has 290 subscribers and 30 videos.
Videos from Waylay
The most watched videos on Waylay's YouTube channel, waylay (290 subscribers). Click a video to play it here.
More on waylay.
Funding Insights of Waylay
Waylay has successfully raised a total of $1.34M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.34M
- Total Rounds 3
- First Round $60,705
(Jun 2014)
- Investors Count 4
All 3 funding rounds of Waylay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | Series A | – | – | ||
| Jan 2017 | $1.28M | Series A | – | – | |
| Jun 2014 | $60,705 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Waylay
Waylay has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Yokogawa, PMV and Vertiv.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt funds are managed across multiple sectors. | 2001 | pmv.eu | Brussels, Belgium | |
A private equity fund focused on co-investments is managed. | aaafund.be | Hasselt, Belgium | ||
Funding solutions for tech startups are provided by the accelerator. | imecistart.com | Ghent, Belgium | ||
Cloud-based industrial automation and process control solutions are offered. | 1915 | yokogawa.com | Tokyo, Japan | |
Provider of critical digital infrastructure and continuity solutions | 1946 | vertiv.com | Columbus, United States |
Investor details for Waylay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Waylay
3 people are tracked at Waylay (3 in leadership).
| Name | Role | Group |
|---|---|---|
Piet Vandaele | Co-Founder | Leadership |
Leonard Donnelly | CEO | Leadership |
Tom Van Leeuwen | VP, Product Management | Leadership |
Complete people profiles for Waylay
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Waylay
4 dated milestones of Waylay across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Waylay is founded.
- Funding First funding round of $61K.
- Funding Latest funding round, Series A,.
- Exit Acquired by Vertiv.
Web traffic of Waylay
The website of Waylay (waylay.io) receives about 4K visits a month.
- Monthly visits4K
▼ 20.9% vs previous month
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Related news about Waylay
Complete news archive for Waylay
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Frequently Asked Questions about Waylay
Waylay was founded in 2014.
Waylay is headquartered in Ghent, Belgium. It is registered at Ghent, East Flanders, Belgium.
Leonard Donnelly is the CEO of Waylay, as recorded in our data.
Waylay is a funded company, having raised a total of $1.34M across 3 funding rounds to date. The company's 1st funding round was a Seed of $60.71K, raised on Jun 2014.
Founded in 2014 and based in Ghent, Belgium, Waylay operates in the IoT sector. A cloud-based platform is provided to support advanced decision-making, automation, notifications, proactive maintenance, and troubleshooting. Graphical modeling based on Bayesian Networks is utilized, along with integrations for real-time decisions and monitoring with line-of-business applications. Solutions are targeted at energy, utilities, and smart buildings industries.
Waylay offers Enterprise Platform, Digital Twin, and FraudAway.
Waylay has 5 investors. Key investors include Yokogawa, PMV, Vertiv, AAA Fund, and imec.istart.
Waylay operates through Waylay Nv.
Yes. Waylay was acquired by Vertiv in August 2025.