Waylay

Ghent, Belgium Founded: 2014 • Age: 12 yrs Acquired By Vertiv
Cloud-based platform for IoT applications with automation features is offered.
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About Waylay

Waylay is a company based in Ghent (Belgium) founded in 2014 by Piet Vandaele was acquired by Vertiv in August 2025.. Waylay has raised $1.34 million across 3 funding rounds from investors including Yokogawa, PMV and Vertiv. Waylay offers products and services including Enterprise Platform, Digital Twin, and FraudAway. Waylay operates in a competitive market with competitors including Matterport, Particle, Hexagon, PTC and Ayla Networks, among others.

  • Headquarter Ghent, Belgium
  • Founders Piet Vandaele
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Waylay Nv
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Technology → Internet of Things (IoT) & Connectivity
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.34 M (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
    Yokogawa

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    Vertiv

    (Aug 26, 2025)

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Products & Services of Waylay

Waylay offers a comprehensive portfolio of products and services, including Enterprise Platform, Digital Twin, and FraudAway. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Low-code tool for workflow automation and system integration

No-code solution for predictive maintenance of industrial assets

Platform integrating hyperautomation and AI for financial security

People of Waylay
Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Tom Van Leeuwen
VP, Product Management

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Teams

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Funding Insights of Waylay

Waylay has successfully raised a total of $1.34M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round

    (01 Jun 2014)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2022 Amount Series A - Waylay Valuation

investors

Jan, 2017 Amount Series A - Waylay Valuation

investors

Jun, 2014 Amount Seed - Waylay Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Waylay

Waylay has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Yokogawa, PMV and Vertiv. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private debt funds are managed across multiple sectors.
Founded Year Domain Location
A private equity fund focused on co-investments is managed.
Founded Year Domain Location
Funding solutions for tech startups are provided by the accelerator.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Waylay

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Waylay

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Waylay Comparisons

Employees
+
Add Comparison
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Competitors of Waylay

Waylay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Matterport, Particle, Hexagon, PTC and Ayla Networks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of cloud and AI-based virtual tour solutions for construction professionals
domain founded_year HQ Location
IoT connectivity platform from prototype to production is developed.
domain founded_year HQ Location
Threat detection and vulnerability assessment for ICS/DCS/SCADA are provided.
domain founded_year HQ Location
PTC is recognized as a global leader in product lifecycle management software.
domain founded_year HQ Location
Provider of a platform for IoT and edge computing applications
domain founded_year HQ Location
Provider of data integration, application modernization, and digital transformation solutions
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Waylay

Frequently Asked Questions about Waylay

When was Waylay founded?

Waylay was founded in 2014.

Where is Waylay located?

Waylay is headquartered in Ghent, Belgium. It is registered at Ghent, East Flanders, Belgium.

Who is the current CEO of Waylay?

Leonard Donnelly is the current CEO of Waylay.

Is Waylay a funded company?

Waylay is a funded company, having raised a total of $1.34M across 3 funding rounds to date. The company's 1st funding round was a Seed of $60.71K, raised on Jun 01, 2014.

What does Waylay do?

Founded in 2014 and based in Ghent, Belgium, Waylay operates in the IoT sector. A cloud-based platform is provided to support advanced decision-making, automation, notifications, proactive maintenance, and troubleshooting. Graphical modeling based on Bayesian Networks is utilized, along with integrations for real-time decisions and monitoring with line-of-business applications. Solutions are targeted at energy, utilities, and smart buildings industries.

Who are the top competitors of Waylay?

Waylay's top competitors include Matterport, Particle and Software AG.

What products or services does Waylay offer?

Waylay offers Enterprise Platform, Digital Twin, and FraudAway.

Who are Waylay's investors?

Waylay has 5 investors. Key investors include Yokogawa, PMV, Vertiv, AAA Fund, and imec.istart.

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