WelleCo

Cottesloe, Australia Founded: 2014 • Age: 12 yrs
Offers plant-based elixirs and supplements for daily energy, skin, and overall well-being.

About WelleCo

WelleCo is a company based in Cottesloe (Australia) founded in 2014 by Andrea Horwood and Elle Macpherson. It operates as a Subscription, and D2C. WelleCo offers products and services including The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir. WelleCo operates in a competitive market with competitors including Nutra Organics, Sneaky Wholefoods, Ultimately Natural, We Nutrition and Grilo Protein, among others.

  • Headquarter Cottesloe, Australia
  • Founders Andrea Horwood, Elle Macpherson
  • Sectors
    Consumer
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Baby, Parenting & Pet Care
Healthcare → Healthcare Products & Supplies
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of WelleCo

WelleCo offers a comprehensive portfolio of products and services, including The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Daily powder enhancing energy and overall well-being through natural ingredients

Supports relaxation and sleep with low-calorie formula

Plant-based protein water for muscle recovery and hydration

Capsules aiding mood and symptoms during menopause stages

People of WelleCo
Headcount 10-50
Employee Profiles 13
Employee Profiles
People
Leighton Richards
Chief Executive Officer
People
Claudia Dwyer
Chief Marketing Officer (cmo)
People
Andrew Skinner
Chief Operating Officer
People
Matilda Beers
Graphic & Digital Designer

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Funding Insights of WelleCo

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by WelleCo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - WelleCo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Welleco Comparisons

Employees
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Competitors of WelleCo

WelleCo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nutra Organics, Sneaky Wholefoods, Ultimately Natural, We Nutrition and Grilo Protein, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Organic nutritional foods are produced and distributed by Nutra Organics.
domain founded_year HQ Location
Specializes in high-quality nutritional bars for health-conscious consumers.
domain founded_year HQ Location
Sells organic protein powders, superfoods, and nutritional packs online in Australia.
domain founded_year HQ Location
Produces high-quality healthcare and nutrition products for consumer wellness.
domain founded_year HQ Location
Operates as an organic healthcare nutrition brand.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Welleco

Frequently Asked Questions about WelleCo

When was WelleCo founded?

WelleCo was founded in 2014.

Where is WelleCo located?

WelleCo is headquartered in Cottesloe, Australia. It is registered at Cottesloe, Western Australia, Australia.

Who is the current CEO of WelleCo?

Andrea Horwood is the current CEO of WelleCo. They have also founded this company.

What does WelleCo do?

WelleCo, founded by Elle Macpherson, specializes in creating plant-based supplements like The Super Elixir to enhance energy and health. The company operates through online sales and subscriptions, offering products such as greens powders and protein waters via their app and website. Based in Australia, WelleCo targets consumers seeking natural solutions for wellness, including menopause support and daily nutrition, with personalized recommendations and bundles.

Who are the top competitors of WelleCo?

WelleCo's top competitors include Nutra Organics, Sneaky Wholefoods and Ultimately Natural.

What products or services does WelleCo offer?

WelleCo offers The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir.

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