About WelleCo
WelleCo is a Consumer company based in Cottesloe (Australia) founded in 2014 by Andrea Horwood and Elle Macpherson. It offers plant-based elixirs and supplements for daily energy, skin, and overall well-being. It operates on a Subscription and D2C model in Consumer and Healthcare sectors. Its chief executive, as recorded, is Andrea Horwood. WelleCo offers products and services including The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir. Its focus areas include Beauty and Wellness, Nutritional Products, Daily Health Boosters and Health and Wellness. Its competitors include Nutra Organics, Sneaky Wholefoods and Ultimately Natural.
Company details
WelleCo, founded by Elle Macpherson, specializes in creating plant-based supplements like The Super Elixir to enhance energy and health. The company operates through online sales and subscriptions, offering products such as greens powders and protein waters via their app and website. Based in Australia, WelleCo targets consumers seeking natural solutions for wellness, including menopause support and daily nutrition, with personalized recommendations and bundles.
- Headquarters Cottesloe, Australia
- Founders Andrea Horwood, Elle Macpherson
- SectorsConsumerHealthcare
- Website welleco.com
- Social X Facebook Instagram YouTube
Products & Services of WelleCo
WelleCo offers a comprehensive portfolio of products and services, including The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir.
Daily powder enhancing energy and overall well-being through natural ingredients
Supports relaxation and sleep with low-calorie formula
Plant-based protein water for muscle recovery and hydration
Capsules aiding mood and symptoms during menopause stages
Apps and channels of WelleCo
WelleCo publishes 2 mobile apps with over 1K+ downloads; its YouTube channel WelleCo. has 2.44K subscribers and 30 videos.
Videos from WelleCo
The most watched videos on WelleCo's YouTube channel, WelleCo. (2.44K subscribers). Click a video to play it here.
More on WelleCo..
People of WelleCo
15 people are tracked at WelleCo (9 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Andrea Horwood | Co-Founder, CEO | Leadership |
Elle Macpherson | Co-Founder | Leadership |
Leighton Richards | Chief Executive Officer | Leadership |
Claudia Dwyer | Chief Marketing Officer (cmo) | Leadership |
Andrew Skinner | Chief Operating Officer | Leadership |
Andrew Ong | Head of Finance | Leadership |
Atika Byron | Head Of Regulatory, Quality And Product Development | Leadership |
Daniella Cohen | Head of Ecommerce | Leadership |
Michael Da Gama Pinto | Director | Leadership |
Matilda Beers | Graphic & Digital Designer | Team |
Jessica Sloup | Digital Marketing Specialist | Team |
Jonathan Bush | Brand Ambassador | Team |
Bianca Power | Education And Training Manager | Team |
Mia Singer | Customer Insights & Brand Coordinator | Team |
Emily Ball | National Key Account Manager | Team |
Complete people profiles for WelleCo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Competitors of WelleCo
WelleCo has 3 listed competitors in our database. They include Nutra Organics, Sneaky Wholefoods and Ultimately Natural.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nutraorganics.com.au | 1999 | Currumbin, Australia | Organic nutritional foods are produced and distributed by Nutra Organics. | |||
| sneakywholefoods.com | 2014 | Perth, Australia | Specializes in high-quality nutritional bars for health-conscious consumers. | |||
| ultimatelynatural.com.au | 2013 | Broadbeach, Australia | Sells organic protein powders, superfoods, and nutritional packs online in Australia. |
Detailed competitors of WelleCo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WelleCo
Websites that share an audience with WelleCo (welleco.com).
Websites whose visitors overlap most with WelleCo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| olly.com | 97% | 752.8K | #110,782 | View details | |
| arrae.com | 79% | 306.3K | #126,862 | View details |
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Frequently Asked Questions about WelleCo
WelleCo was founded in 2014.
WelleCo is headquartered in Cottesloe, Australia. It is registered at Cottesloe, Western Australia, Australia.
Andrea Horwood is the CEO of WelleCo, as recorded in our data. They have also founded this company.
WelleCo, founded by Elle Macpherson, specializes in creating plant-based supplements like The Super Elixir to enhance energy and health. The company operates through online sales and subscriptions, offering products such as greens powders and protein waters via their app and website. Based in Australia, WelleCo targets consumers seeking natural solutions for wellness, including menopause support and daily nutrition, with personalized recommendations and bundles.
WelleCo's top competitors include Nutra Organics, Sneaky Wholefoods and Ultimately Natural.
WelleCo offers The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir.
Yes. WelleCo publishes WelleCo US and 1 more app, with over 1,000 downloads.