About WelleCo
WelleCo is a company based in Cottesloe (Australia) founded in 2014 by Andrea Horwood and Elle Macpherson. It operates as a Subscription, and D2C. WelleCo offers products and services including The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir. WelleCo operates in a competitive market with competitors including Nutra Organics, Sneaky Wholefoods, Ultimately Natural, We Nutrition and Grilo Protein, among others.
- Headquarter Cottesloe, Australia
- Founders Andrea Horwood, Elle Macpherson
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ConsumerHealthcare
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Products & Services of WelleCo
WelleCo offers a comprehensive portfolio of products and services, including The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Daily powder enhancing energy and overall well-being through natural ingredients
Supports relaxation and sleep with low-calorie formula
Plant-based protein water for muscle recovery and hydration
Capsules aiding mood and symptoms during menopause stages
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Funding Insights of WelleCo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by WelleCo
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - WelleCo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Welleco Comparisons
Competitors of WelleCo
WelleCo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nutra Organics, Sneaky Wholefoods, Ultimately Natural, We Nutrition and Grilo Protein, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Organic nutritional foods are produced and distributed by Nutra Organics.
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| domain | founded_year | HQ Location |
Specializes in high-quality nutritional bars for health-conscious consumers.
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| domain | founded_year | HQ Location |
Sells organic protein powders, superfoods, and nutritional packs online in Australia.
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| domain | founded_year | HQ Location |
Produces high-quality healthcare and nutrition products for consumer wellness.
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| domain | founded_year | HQ Location |
Operates as an organic healthcare nutrition brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about WelleCo
When was WelleCo founded?
WelleCo was founded in 2014.
Where is WelleCo located?
WelleCo is headquartered in Cottesloe, Australia. It is registered at Cottesloe, Western Australia, Australia.
Who is the current CEO of WelleCo?
Andrea Horwood is the current CEO of WelleCo. They have also founded this company.
What does WelleCo do?
WelleCo, founded by Elle Macpherson, specializes in creating plant-based supplements like The Super Elixir to enhance energy and health. The company operates through online sales and subscriptions, offering products such as greens powders and protein waters via their app and website. Based in Australia, WelleCo targets consumers seeking natural solutions for wellness, including menopause support and daily nutrition, with personalized recommendations and bundles.
Who are the top competitors of WelleCo?
WelleCo's top competitors include Nutra Organics, Sneaky Wholefoods and Ultimately Natural.
What products or services does WelleCo offer?
WelleCo offers The Super Elixir, The Evening Elixir, The HydroProtein Elixir, and The Goddess Elixir.