About Westpack
Westpack is a Consumer company based in Holstebro (Denmark) founded in 1953, and was acquired by Adelis Equity Partners in January 2022. Custom and stock jewellery packaging is manufactured for businesses worldwide. It operates on a Direct-to-Consumer (D2C) and B2B2C model. Westpack has raised $14.31 million across 1 funding round from investors including Capidea and Adelis Equity. Westpack was last valued at $16 million in March 2017. Its chief executive, as recorded, is Morten Nielsen. Its website westpack.com draws about 108 thousand monthly visits. Westpack offers products and services including Jewellery Boxes, Jewellery Displays, and Gift Wrapping. Its focus areas include Consumer Goods, Packaging and Jewellery Packaging. Its legal entity is Westpack Denmark.
Company details
Jewellery packaging and display solutions are offered by Westpack, focusing on customizable options for branding. A wide range of products, including boxes, bags, displays, and gift wrapping materials, are supplied to jewellery brands and retailers. Operations span across Europe with a focus on quality, fast delivery, and low minimum order quantities. Custom-designed packaging for jewellery, watches, and eyewear is also developed for leading brands. The sector primarily served is consumer goods with an emphasis on enhancing unboxing experiences for customers.
- Headquarters Holstebro, Denmark
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website westpack.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Adelis Equity Partners (Jan 2022)
- Legal Name Westpack Denmark
- Total Equity Funding$14.31M (USD)
in 1 rounds
- Latest Funding Round$14.31M (USD), Series A
Mar 2017
- InvestorsCapidea
& 1 more
- Acquired byAdelis Equity Partners
(Jan 2022)
Products & Services of Westpack
Westpack offers a comprehensive portfolio of products and services, including Jewellery Boxes, Jewellery Displays, and Gift Wrapping.
Customizable boxes for jewellery are offered for branding.
Display solutions for jewellery are provided for retailers.
Gift wrapping materials are supplied for enhanced presentation.
Apps and channels of Westpack
its YouTube channel Westpack has 676 subscribers and 30 videos.
Videos from Westpack
The most watched videos on Westpack's YouTube channel, Westpack (676 subscribers). Click a video to play it here.
More on Westpack.
Funding Insights of Westpack
Westpack has successfully raised a total of $14.31M through 1 strategic funding round. The most recent funding activity was a Series A round of $14.31 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.31M
- Total Rounds 1
- Last Round Series A — $14.31M
- First Round $14.31M
(Mar 2017)
- Investors Count 1
All 1 funding rounds of Westpack with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $14.31M | Series A | $16M | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2017 | $16M | •••••••• |
Last known valuation $16M (Mar 2017). 2 investors in total: 2 institutional.
Investors in Westpack
Westpack has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Capidea and Adelis Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| capidea.dk | ||||
Adelis Equity is engaged in growing Nordic businesses through partnerships. | adelisequity.com | Stockholm, Sweden |
Investor details for Westpack
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Westpack
1 people are tracked at Westpack (1 in leadership).
| Name | Role | Group |
|---|---|---|
Morten Nielsen | CEO | Leadership |
Complete people profiles for Westpack
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Westpack
4 dated milestones of Westpack across 69 years, from founding to its latest funding, stage changes and deals.
- Founded Westpack is founded.
- Funding First funding round of $14.3M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Adelis Equity Partners.
Web traffic of Westpack
The website of Westpack (westpack.com) receives about 107.8K visits a month.
- Monthly visits107.8K
▲ 10.2% vs previous month
Websites whose visitors overlap most with Westpack. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| noblepack.com | 100% | #780,168 | View details | ||
boxdisplays.co.uk | boxdisplays.co.uk | 99% | #7,111,180 | – | |
gal-art.pl | gal-art.pl | 87% | #868,761 | – | |
jk-box.pl | jk-box.pl | 83% | #9,909,597 | – | |
sperky-a-diamanty.sk | sperky-a-diamanty.sk | 82% | #1,175,164 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Westpack
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Westpack
Westpack was founded in 1953 and raised its 1st funding round 64 years after it was founded.
Westpack is headquartered in Holstebro, Denmark.
Morten Nielsen is the CEO of Westpack, as recorded in our data.
Westpack is a funded company, having raised a total of $14.31M across 1 funding round to date. The company's 1st funding round was a Series A of $14.31M, raised on Mar 2017.
Jewellery packaging and display solutions are offered by Westpack, focusing on customizable options for branding. A wide range of products, including boxes, bags, displays, and gift wrapping materials, are supplied to jewellery brands and retailers. Operations span across Europe with a focus on quality, fast delivery, and low minimum order quantities. Custom-designed packaging for jewellery, watches, and eyewear is also developed for leading brands. The sector primarily served is consumer goods with an emphasis on enhancing unboxing experiences for customers.
Westpack offers Jewellery Boxes, Jewellery Displays, and Gift Wrapping.
Westpack has 2 investors. Key investors include Capidea, and Adelis Equity.
The valuation of Westpack is $16M as of Mar 2017.
Westpack operates through Westpack Denmark.
Yes. Westpack was acquired by Adelis Equity Partners in January 2022.
The website of Westpack receives about 108 thousand visits a month.