About Wetzel's Pretzels bakery
Wetzel's Pretzels bakery is a company based in Redondo Beach (United States) founded in 1994 was acquired by MTY Group in November 2022.. The company has 91 employees as of December 31, 2022. Wetzel's Pretzels bakery offers products and services including Pretzels, Wetzel Bitz, Pretzel Dips, Baked Cheese Pretzels, and Wetzel Dogs. Wetzel's Pretzels bakery operates in a competitive market with competitors including Mondelez International, Tiff's Treats, Campbell Soup Co, Simple Mills and Planet FWD, among others.
- Headquarter Redondo Beach, United States
- Employees 91 as on 31 Dec, 2022
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Wetzels Pretzels Inc.
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Products & Services of Wetzel's Pretzels bakery
Wetzel's Pretzels bakery offers a comprehensive portfolio of products and services, including Pretzels, Wetzel Bitz, Pretzel Dips, Baked Cheese Pretzels, and Wetzel Dogs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Fresh-baked original pretzels for quick on-the-go consumption
Shareable pretzel bites with dips for group snacking
Accompanying dips to enhance pretzel flavors
Cheese-flavored pretzels baked fresh daily
Pretzel-wrapped hot dogs as a portable meal option
Refreshing drinks to pair with snacks
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Funding Insights of Wetzel's Pretzels bakery
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Wetzel's Pretzels bakery
Wetzel's Pretzels bakery has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include MTY Group, CenterOak Partners and Levine Leichtman Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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CenterOak Partners is engaged in private equity investments.
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A middle market private equity firm with structured investment strategies.
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Multiple restaurant brands are franchised and managed.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Wetzel's Pretzels bakery
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wetzels Pretzels bakery
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wetzel's Pretzels Bakery Comparisons
Competitors of Wetzel's Pretzels bakery
Wetzel's Pretzels bakery operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Tiff's Treats, Campbell Soup Co, Simple Mills and Planet FWD, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Branded convenience food products are manufactured and marketed worldwide.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wetzel's Pretzels Bakery
Frequently Asked Questions about Wetzel's Pretzels bakery
When was Wetzel's Pretzels bakery founded?
Wetzel's Pretzels bakery was founded in 1994.
Where is Wetzel's Pretzels bakery located?
Wetzel's Pretzels bakery is headquartered in Redondo Beach, United States. It is registered at Redondo Beach, California, United States.
How many employees does Wetzel's Pretzels bakery have?
As of Dec 31, 2022, the latest employee count at Wetzel's Pretzels bakery is 91.
What does Wetzel's Pretzels bakery do?
Wetzels Pretzels bakery was founded in 1994 in Redondo Beach, United States. Operations are centered in the bakery sector, where soft pretzels and assorted snacks are prepared and distributed through retail locations. Fresh baked goods are provided to consumers via quick-service outlets across the country. The companys online domain, wetzels.com, supports brand information and accessibility. Focus remains on snack production within the food industry.
Who are the top competitors of Wetzel's Pretzels bakery?
Wetzel's Pretzels bakery's top competitors include Tiff's Treats, Simple Mills and Birch Benders.
What products or services does Wetzel's Pretzels bakery offer?
Wetzel's Pretzels bakery offers Pretzels, Wetzel Bitz, Pretzel Dips, Baked Cheese Pretzels, and 2 more products and services.
Who are Wetzel's Pretzels bakery's investors?
Wetzel's Pretzels bakery has 3 investors. Key investors include MTY Group, CenterOak Partners, and Levine Leichtman Capital Partners.