About Wetzel's Pretzels bakery
Wetzel's Pretzels bakery is a Consumer company based in Redondo Beach (United States) founded in 1994, and was acquired by MTY Group in November 2022. Brand of bakery snacks. The company has 91 employees. Its website wetzels.com draws about 119 thousand monthly visits. Wetzel's Pretzels bakery offers products and services including Pretzels, Wetzel Bitz, Pretzel Dips, Baked Cheese Pretzels, and Wetzel Dogs. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is WETZELS PRETZELS INC. Its competitors include Mondelez International, Tiff's Treats and Campbell Soup Co; 1 of its 3 listed competitors has raised funding.
Company details
Wetzels Pretzels bakery was founded in 1994 in Redondo Beach, United States. Operations are centered in the bakery sector, where soft pretzels and assorted snacks are prepared and distributed through retail locations. Fresh baked goods are provided to consumers via quick-service outlets across the country. The companys online domain, wetzels.com, supports brand information and accessibility. Focus remains on snack production within the food industry.
- Headquarters Redondo Beach, United States
- Employees 91
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Website wetzels.com
- Social X Facebook Instagram
- Acquired by MTY Group (Nov 2022)
- Legal Name Wetzels Pretzels Inc.
Products & Services of Wetzel's Pretzels bakery
Wetzel's Pretzels bakery offers a comprehensive portfolio of products and services, including Pretzels, Wetzel Bitz, Pretzel Dips, Baked Cheese Pretzels, and Wetzel Dogs.
Fresh-baked original pretzels for quick on-the-go consumption
Shareable pretzel bites with dips for group snacking
Accompanying dips to enhance pretzel flavors
Cheese-flavored pretzels baked fresh daily
Pretzel-wrapped hot dogs as a portable meal option
Refreshing drinks to pair with snacks
Investors in Wetzel's Pretzels bakery
Wetzel's Pretzels bakery has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include MTY Group, CenterOak Partners and Levine Leichtman Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CenterOak Partners is engaged in private equity investments. | centeroakpartners.com | Dallas, United States | ||
A middle market private equity firm with structured investment strategies. | 1984 | llcp.com | Beverly Hills, United States | |
Multiple restaurant brands are franchised and managed. | 1979 | mtygroup.com |
Investor details for Wetzels Pretzels bakery
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People of Wetzel's Pretzels bakery
19 people are tracked at Wetzel's Pretzels bakery (9 in leadership, 10 in team); the tracked headcount is 91.
| Name | Role | Group |
|---|---|---|
Kengo Adachi | General Manager | Leadership |
Kim Freer | Chief Marketing Officer | Leadership |
Phil Holliday | Vice President Operations | Leadership |
Diana Araos | Director Of Finance | Leadership |
Lucy Lai | Chief Financial Officer | Leadership |
Vincent Montanelli | CEO | Leadership |
Jennifer Schuler | CEO | Leadership |
George Diaz | Chief Executive Officer (arizona Market) | Leadership |
Barbara Rella | Multi Unit General Manager | Leadership |
Alexandra Reitzel | Assistant Manager | Team |
Julissa Huerta | Expeditor | Team |
Marina S. | Assistant Manager | Team |
Pablo G. | Marketing Specialist | Team |
Esther Kim | Online Operations Manager | Team |
Dominic Ramirez | Administrative Assistant | Team |
Eric Cecil | Operations Project Manager | Team |
Crystal M. | Store Planning/ Construction Project Manager | Team |
Travis Crumpton | Assistant Manager | Team |
Renae Lynde | Leasing Manager | Team |
Complete people profiles for Wetzel's Pretzels bakery
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Timeline of Wetzel's Pretzels bakery
4 dated milestones of Wetzel's Pretzels bakery across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Wetzel's Pretzels bakery is founded.
- Exit Acquired by LLCP.
- Exit Acquired by CenterOak Partners.
- Exit Acquired by MTY Group.
Competitors of Wetzel's Pretzels bakery
Wetzel's Pretzels bakery has 3 listed competitors in our database, 1 of them funded. They include Mondelez International, Tiff's Treats and Campbell Soup Co.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mondelezinternational.com | 2012 | Chicago, United States | 6 | Multi-category convenience foods are produced and distributed globally. | ||
| cookiedelivery.com | 1999 | Austin, United States | $118.17M | Cookies and brownies are manufactured and sold nationwide. | ||
| campbellsoupcompany.com | 1869 | Camden, United States | 14,500 | Branded convenience food products are manufactured and marketed worldwide. |
Detailed competitors of Wetzels Pretzels bakery
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Web traffic of Wetzel's Pretzels bakery
The website of Wetzel's Pretzels bakery (wetzels.com) receives about 119K visits a month and ranks #320,751 among all websites worldwide, #2,442 in Restaurants and Delivery.
- Monthly visits119K
▲ 1.2% vs previous month
- Unique visitors69.4K
per month
- Global rank#320,751
among all websites
- Category rank#2,442
Food and Drink · Restaurants and Delivery
- Bounce rate47%
- Pages per visit2.4
- Average visit1 min 12 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Wetzel's Pretzels bakery. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| auntieannes.com | 100% | 285.2K | #98,945 | View details | |
| sarkujapan.com | 82% | #489,736 | View details | ||
pinchestacos.com | pinchestacos.com | 82% | #3,038,729 | – | |
sonomawinegarden.com | sonomawinegarden.com | 82% | – | ||
| truefoodkitchen.com | 82% | 264.2K | #160,716 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wetzel's Pretzels bakery
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Wetzel's Pretzels bakery (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Wetzel's Pretzels Bakery
Complete news archive for Wetzels Pretzels bakery
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Frequently Asked Questions about Wetzel's Pretzels bakery
Wetzel's Pretzels bakery was founded in 1994.
Wetzel's Pretzels bakery is headquartered in Redondo Beach, United States. It is registered at Redondo Beach, California, United States.
Wetzel's Pretzels bakery has 91 employees.
Wetzels Pretzels bakery was founded in 1994 in Redondo Beach, United States. Operations are centered in the bakery sector, where soft pretzels and assorted snacks are prepared and distributed through retail locations. Fresh baked goods are provided to consumers via quick-service outlets across the country. The companys online domain, wetzels.com, supports brand information and accessibility. Focus remains on snack production within the food industry.
Wetzel's Pretzels bakery's top competitors include Tiff's Treats, Mondelez International and Campbell Soup Co.
Wetzel's Pretzels bakery offers Pretzels, Wetzel Bitz, Pretzel Dips, Baked Cheese Pretzels, and 2 more products and services.
Wetzel's Pretzels bakery has 3 investors. Key investors include MTY Group, CenterOak Partners, and Levine Leichtman Capital Partners.
Wetzel's Pretzels bakery operates through Wetzels Pretzels Inc..
Yes. Wetzel's Pretzels bakery was acquired by MTY Group in November 2022.
The website of Wetzel's Pretzels bakery receives about 119 thousand visits a month and ranks #320,751 among all websites worldwide.