About What to Expect
What to Expect is an Education company based in New York (United States) founded in 1985 by Heidi Murkoff. It provides articles, tools, and advice on pregnancy, fertility, and parenting stages. It operates on a B2C and D2C model in Education and Healthcare sectors. What to Expect offers products and services including Ovulation Calculator, Pregnancy Due Date Calculator, and Registry Builder. Its focus areas include Health, Maternal and Child Health, Parenting Education and Digital Content. Its legal entity is Everyday Health, Inc. Similar companies include Medscape, Everyday Health and WebMD; 2 of its 3 listed similar companies have raised funding.
Company details
What to Expect is an online platform delivering comprehensive information on pregnancy, parenting, and family health through articles, calculators, and community forums. It covers topics from fertility and fetal development to toddler care and family finances, helping users with tools like ovulation trackers and due date calculators. Based in the United States, it serves expectant parents and families by providing evidence-based advice and product recommendations.
- Headquarters New York, United States
- Founders Heidi Murkoff
- SectorsEducationHealthcare
- Email••••••••
- Website whattoexpect.com
- Social LinkedIn X Facebook Instagram
- Legal Name Everyday Health, Inc.
Products & Services of What to Expect
What to Expect offers a comprehensive portfolio of products and services, including Ovulation Calculator, Pregnancy Due Date Calculator, and Registry Builder.
Tool for tracking ovulation to aid fertility planning
Calculates estimated due date based on conception date
Platform for creating baby registries and product lists
Apps and channels of What to Expect
What to Expect publishes 1 mobile app with over 5M+ downloads.
People of What to Expect
5 people are tracked at What to Expect (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Heidi Murkoff | Founder | Leadership |
Catherine Donaldson-Evans | Managing Editor | Leadership |
Lauren Crosby | Medical Reviewer For What To Expect | Team |
Angelica Permiakov | Lead Generation Manager | Team |
Jazmine Tuck | Sales Planner | Team |
Complete people profiles for What to Expect
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Similar companies to What to Expect
What to Expect has 3 listed similar companies in our database, 2 of them funded. They include Medscape, Everyday Health and WebMD.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| medscape.com | 1996 | New York, United States | $21M | Integrated medical information and educational tools to healthcare professionals | ||
| everydayhealth.com | 2002 | New York, United States | $104.35M | 354 | Health & wellness information platform | |
| webmd.com | 1996 | New York, United States | 2,153 | Provider of online health-related information and learning platform for patients and providers |
Detailed similar companies of What to Expect
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- Full competitor set
- Operating metrics
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Web traffic of What to Expect
Websites that share an audience with What to Expect (whattoexpect.com).
Websites whose visitors overlap most with What to Expect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thebump.com | 100% | 6.2M | #10,594 | View details | |
| mamapedia.com | 100% | 41.5K | #628,318 | View details | |
| babycenter.com | 94% | 9.9M | #7,306 | View details | |
| naturalcycles.com | 71% | 1.9M | #36,533 | View details | |
| momjunction.com | 65% | 2M | #30,925 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for What to Expect
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Educational Content & Publishing
3 companies that operate in the same segment as What to Expect (Educational Content & Publishing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Educational materials and adaptive learning tools are provided for students. | 1888 | New York, New York, United States | USD 157.7 M | USD 2.1 B | 4,200 | |
Consumer goods are wholesaled by Scholastic across various markets. | 1997 | New York, New York, United States | USD 1.58 B | 7,090 | ||
Interactive games and books for kids and schools. | 1832 | Boston, Massachusetts, United States | USD 5 M |
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Frequently Asked Questions about What to Expect
What to Expect was founded in 1985.
What to Expect is headquartered in New York, United States. It is registered at New York, New York, United States.
What to Expect is an online platform delivering comprehensive information on pregnancy, parenting, and family health through articles, calculators, and community forums. It covers topics from fertility and fetal development to toddler care and family finances, helping users with tools like ovulation trackers and due date calculators. Based in the United States, it serves expectant parents and families by providing evidence-based advice and product recommendations.
What to Expect's top competitors include Everyday Health, Medscape and WebMD.
What to Expect offers Ovulation Calculator, Pregnancy Due Date Calculator, and Registry Builder.
What to Expect operates through Everyday Health, Inc..
Yes. What to Expect publishes Pregnancy Tracker & Baby App, with over 5 million downloads.