About What's Cooking
What's Cooking is a company based in Lievegem (Belgium) founded in 1948.. What's Cooking has completed 1 acquisition, including Cebecomeatproducts. What's Cooking offers products and services including Ready Meals, Plant-Based Meals, and Catering Services. What's Cooking operates in a competitive market with competitors including Danone, RJ Corp, Hain Celestial, Premier Foods and Pioneer Foods, among others.
- Headquarter Lievegem, Belgium
- Stage Public
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name What's Cooking Group
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of What's Cooking
What's Cooking offers a comprehensive portfolio of products and services, including Ready Meals, Plant-Based Meals, and Catering Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Pre-prepared meals like lasagnes and pizzas for everyday consumption
Eco-friendly alternatives for health-conscious consumers
Custom food options for butchers and retailers
Funding Insights of What's Cooking
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 1993 | Amount | Unspecified - What's Cooking | Valuation | SRIW |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in What's Cooking
What's Cooking has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include SRIW. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Buyouts are pursued by SRIW as a private equity firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by What's Cooking
What's Cooking has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cebecomeatproducts. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Whats Cooking
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
What's Cooking Comparisons
Competitors of What's Cooking
What's Cooking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Danone, RJ Corp, Hain Celestial, Premier Foods and Pioneer Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Health-focused dairy and plant-based food products are offered.
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| domain | founded_year | HQ Location |
Food and beverage products are branded, with diverse sectors engaged.
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| domain | founded_year | HQ Location |
Hain Celestial is focused on better-for-you food and personal care products.
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| domain | founded_year | HQ Location |
Processed food products are produced and marketed by Premier Foods.
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| domain | founded_year | HQ Location |
Multicategory food and beverage company
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on What's Cooking
Frequently Asked Questions about What's Cooking
When was What's Cooking founded?
What's Cooking was founded in 1948 and raised its 1st funding round 45 years after it was founded.
Where is What's Cooking located?
What's Cooking is headquartered in Lievegem, Belgium.
Who is the current CEO of What's Cooking?
Dirk Goeminne is the current CEO of What's Cooking.
What does What's Cooking do?
Whats Cooking was established in 1948 in Lievegem, Belgium, where packaging products and services for the food industry are developed and supplied. Operations center on the food sector, encompassing materials and solutions tailored to industry needs. The company is managed by CEOs Dirk Goeminne and Piet Sanders, with activities based primarily in Belgium.
Who are the top competitors of What's Cooking?
What's Cooking's top competitors include RJ Corp, Danone and Hain Celestial.
What products or services does What's Cooking offer?
What's Cooking offers Ready Meals, Plant-Based Meals, and Catering Services.
How many acquisitions has What's Cooking made?
What's Cooking has made 1 acquisition, including Cebecomeatproducts.
Who are What's Cooking's investors?
What's Cooking has 1 investor. Key investors include SRIW.
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