About What's Cooking
What's Cooking is a publicly listed company based in Lievegem (Belgium) founded in 1948. Packaging products and services for the food industry are provided. What's Cooking has completed 1 acquisition, including Cebecomeatproducts. Its chief executive, as recorded, is Dirk Goeminne. What's Cooking offers products and services including Ready Meals, Plant-Based Meals, and Catering Services. Its focus areas include Food and Agriculture, Food Packaging, Diversified and Food & Beverage Products. Its legal entity is What's Cooking Group. Its competitors include Louis Delhaize and Colruyt.
Company details
Whats Cooking was established in 1948 in Lievegem, Belgium, where packaging products and services for the food industry are developed and supplied. Operations center on the food sector, encompassing materials and solutions tailored to industry needs. The company is managed by CEOs Dirk Goeminne and Piet Sanders, with activities based primarily in Belgium.
- Headquarters Lievegem, Belgium
- Stage Public
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website whatscooking.group/en-GB
- Social LinkedIn
- Legal Name What's Cooking Group
- Investors
- Investments & Acquisitions
Products & Services of What's Cooking
What's Cooking offers a comprehensive portfolio of products and services, including Ready Meals, Plant-Based Meals, and Catering Services.
Pre-prepared meals like lasagnes and pizzas for everyday consumption
Eco-friendly alternatives for health-conscious consumers
Custom food options for butchers and retailers
Funding Insights of What's Cooking
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Whats Cooking with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 1993 | Unspecified | – | SRIW | – |
1 investors in total: 1 institutional.
Investors in What's Cooking
What's Cooking has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include SRIW.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are pursued by SRIW as a private equity firm. | sriw.be | Liege, Belgium |
Investor details for Whats Cooking
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of What's Cooking
2 people are tracked at What's Cooking (2 in leadership).
| Name | Role | Group |
|---|---|---|
Dirk Goeminne | CEO | Leadership |
Piet Sanders | CEO | Leadership |
Complete people profiles for What's Cooking
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by What's Cooking
What's Cooking has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cebecomeatproducts.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
| cebecomeatproducts.tcc.mode | 0 | Dec 2017 | •••• |
Complete acquisition details for Whats Cooking
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of What's Cooking
4 dated milestones of What's Cooking across 69 years, from founding to its latest funding, stage changes and deals.
- Founded What's Cooking is founded.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Cebecomeatproducts.
Competitors of What's Cooking
What's Cooking has 2 listed competitors in our database. They include Louis Delhaize and Colruyt.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| louisdelhaize.be | 1982 | Montignies-sur-sambre, Belgium | Offers grocery retail, online products, recipes, and promotions in Belgium | |||
| colruyt.be | 1995 | Halle, Belgium | Food products are branded and retailed by Colruyt in Belgium. |
Detailed competitors of Whats Cooking
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of What's Cooking
The website of What's Cooking (whatscooking.group) receives about 9.2K visits a month.
- Monthly visits9.2K
▼ 8.3% vs previous month
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about What's Cooking
Complete news archive for Whats Cooking
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about What's Cooking
What's Cooking was founded in 1948 and raised its 1st funding round 45 years after it was founded.
What's Cooking is headquartered in Lievegem, Belgium.
Dirk Goeminne is the CEO of What's Cooking, as recorded in our data.
Whats Cooking was established in 1948 in Lievegem, Belgium, where packaging products and services for the food industry are developed and supplied. Operations center on the food sector, encompassing materials and solutions tailored to industry needs. The company is managed by CEOs Dirk Goeminne and Piet Sanders, with activities based primarily in Belgium.
What's Cooking's top competitors include Colruyt and Louis Delhaize.
What's Cooking offers Ready Meals, Plant-Based Meals, and Catering Services.
What's Cooking has made 1 acquisition, including Cebecomeatproducts.
What's Cooking has 1 investor. Key investors include SRIW.
What's Cooking operates through What's Cooking Group.