What's Cooking

Lievegem, Belgium Founded: 1948 • Age: 78 yrs
Packaging products and services for the food industry are provided.
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About What's Cooking

What's Cooking is a company based in Lievegem (Belgium) founded in 1948.. What's Cooking has completed 1 acquisition, including Cebecomeatproducts. What's Cooking offers products and services including Ready Meals, Plant-Based Meals, and Catering Services. What's Cooking operates in a competitive market with competitors including Danone, RJ Corp, Hain Celestial, Premier Foods and Pioneer Foods, among others.

  • Headquarter Lievegem, Belgium
  • Stage Public
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name What's Cooking Group
Operational Areas
Consumer → Food, Beverage & Nutrition
Consumer → Food Packaging
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of What's Cooking

What's Cooking offers a comprehensive portfolio of products and services, including Ready Meals, Plant-Based Meals, and Catering Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Pre-prepared meals like lasagnes and pizzas for everyday consumption

Eco-friendly alternatives for health-conscious consumers

Custom food options for butchers and retailers

Funding Insights of What's Cooking

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 1993 Amount Unspecified - What's Cooking Valuation SRIW
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in What's Cooking

What's Cooking has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include SRIW. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Buyouts are pursued by SRIW as a private equity firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by What's Cooking

What's Cooking has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cebecomeatproducts. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
-
0
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Whats Cooking

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

What's Cooking Comparisons

Employees
+
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Competitors of What's Cooking

What's Cooking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Danone, RJ Corp, Hain Celestial, Premier Foods and Pioneer Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Health-focused dairy and plant-based food products are offered.
domain founded_year HQ Location
Food and beverage products are branded, with diverse sectors engaged.
domain founded_year HQ Location
Hain Celestial is focused on better-for-you food and personal care products.
domain founded_year HQ Location
Processed food products are produced and marketed by Premier Foods.
domain founded_year HQ Location
Multicategory food and beverage company
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on What's Cooking

Ter Beke acquires Aoste and Marcassou
Retaildetail1 year ago
Ter Beke to merge Dutch meat business
Foodprocessing-Technology5 years ago

Frequently Asked Questions about What's Cooking

When was What's Cooking founded?

What's Cooking was founded in 1948 and raised its 1st funding round 45 years after it was founded.

Where is What's Cooking located?

What's Cooking is headquartered in Lievegem, Belgium.

Who is the current CEO of What's Cooking?

Dirk Goeminne is the current CEO of What's Cooking.

What does What's Cooking do?

Whats Cooking was established in 1948 in Lievegem, Belgium, where packaging products and services for the food industry are developed and supplied. Operations center on the food sector, encompassing materials and solutions tailored to industry needs. The company is managed by CEOs Dirk Goeminne and Piet Sanders, with activities based primarily in Belgium.

Who are the top competitors of What's Cooking?

What's Cooking's top competitors include RJ Corp, Danone and Hain Celestial.

What products or services does What's Cooking offer?

What's Cooking offers Ready Meals, Plant-Based Meals, and Catering Services.

How many acquisitions has What's Cooking made?

What's Cooking has made 1 acquisition, including Cebecomeatproducts.

Who are What's Cooking's investors?

What's Cooking has 1 investor. Key investors include SRIW.

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