About Wheels Up
Wheels Up is a publicly listed company based in New York (United States) founded in 2013 by Bill Allard and Justin Firestone. Private jets are booked through an online membership platform. It operates in the Technology and Travel & Hospitality sectors. Wheels Up has raised $401.58 million across 8 funding rounds from investors including Fidelity Investments, Delta Air Lines and T. Rowe Price. The company has 1,035 employees. Wheels Up has completed 7 acquisitions, including Air Partner, Alante Air and Avianis. Wheels Up was last valued at $2.1 billion in February 2021. Its chief executive, as recorded, is George Mattson. Its website wheelsup.com draws about 49 thousand monthly visits. Its focus areas include Consumer, Online Travel, Transportation and Chartered Flight. Its competitors include Surf Air, XO and Imagineair; 2 of its 3 listed competitors have raised funding.
Company details
Wheels Up was founded in 2013 in New York, United States, as an online platform focused on private aviation. Membership options for individuals and corporations are offered, enabling access to a dedicated fleet of aircraft. Bookings operate on a pay-as-you-fly model with guaranteed occupied pricing. Services are provided nationwide, supporting private jet travel arrangements.
- Headquarters New York, United States
- Employees 1,035
- Founders Bill Allard, Justin Firestone
- Stage Public
- SectorsTechnologyTravel & Hospitality
- Website category Vehicles · Aviation
- Email••••••••
- Website wheelsup.com
- Social LinkedIn X Facebook
- Legal Name Wheels Up Experience Inc.
- Annual Revenue$736.5 M (USD)-7.02as on Dec 31, 2025
- Net Profit-$294.22 M (USD)13.37as on Dec 31, 2025
- EBITDA-$193.71 M (USD)-0.77as on Dec 31, 2025
- Total Equity Funding$401.58M (USD)
in 8 rounds
- InvestorsFidelity Investments
& 20 more
- Employee Count1,035
- Investments & AcquisitionsAir Partner
& 6 more
Funding Insights of Wheels Up
Wheels Up has successfully raised a total of $401.58M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $401.58M
- Total Rounds 8
- First Round $55.7M
(Jan 2014)
- Investors Count 21
All 8 funding rounds of Wheels Up with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | Post-IPO | – | – | ||
| May 2019 | $128.44M | Series D | $1.1B | Fidelity Investments, Franklin Templeton Investments | – |
| Jun 2017 | $117.5M | Series D | – | Fidelity Investments, T. Rowe Price | |
| Feb 2017 | $300,000 | Series C | – | – | – |
| Dec 2016 | $3M | Series C | – | – | – |
| May 2016 | $120.75M | Debt – Conventional | – | – | – |
| Sep 2015 | $96.64M | Series C | – | – | – |
| Jan 2014 | $55.7M | Series B | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2019 | $1.1B | •••••••• |
Full valuation and stage history of Wheels Up
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Last known valuation $2.1B (Feb 2021). 21 investors in total: 21 institutional.
Investors in Wheels Up
Wheels Up has secured backing from 21 investors, including institutional and venture fund investors. Prominent investors backing the company include Fidelity Investments, Delta Air Lines and T. Rowe Price.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Certares is engaged in investment management for long-term value. | 2012 | certares.com | New York, United States | |
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
| advantageventures.com | ||||
Venture capital investments are directed by family office-backed JPK Capital. | jpkcapital.com | New York, United States | ||
| montaguestreetprivatepartners.com | ||||
A venture capital fund based in Miami is operated. | 2022 | krillionventures.com | Miami, United States | |
Early and growth-stage tech startups are funded by Rosecliff Ventures. | rosecliff.com | New York, United States | ||
Tech focused Seed & Early stage VC firm investing primarily in the US | coriginventures.com | New York, United States | ||
Early-stage investments in US tech and life sciences are targeted. | p5hv.com | Westport, United States | ||
Multi-stage family office for PE and VC investments is provided. | kapitalp.com | Los Gatos, United States |
Investor details for Wheels Up
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People of Wheels Up
158 people are tracked at Wheels Up (79 in leadership, 79 in team); the tracked headcount is 1,035.
| Name | Role | Group |
|---|---|---|
Bill Allard | Co-Founder | Leadership |
Justin Firestone | Co-Founder | Leadership |
Adam Zirkin | Chairman | Leadership |
Tom Klein | Board Member | Leadership |
David J Adelman | Director | Leadership |
Gregory Summe | Board of Director | Leadership |
George Mattson | CEO | Leadership |
Amar Patel | Vice President, Demand Programs & Performance Marketing | Leadership |
Andre Ashbaugh | Director Operator Services | Leadership |
Sharlmane Brown | Human Resources Director, HRBP | Leadership |
Michael Decastro | Vice President, Member Services And Training | Leadership |
Robert Withers | Co-Founder & EVP | Leadership |
Brett Harasimowicz | Vice President, Strategy & Operations | Leadership |
Matt Rehm | Senior Vice President Of Revenue Management | Leadership |
Dionne Delgadillo | VP - Revenue - Performance Management | Leadership |
Peter Bonsignore | Senior Vice President Of Sales At Wheels Up | Leadership |
Robert Bourrier | Executive Vice President Global Sales | Leadership |
Griff Baumann | Sr. Director Of Member Services | Leadership |
Brian Goldfeder | Vice President, Wholesale | Leadership |
Matt Oddo | Vice President HR Shared Services & Employee Experience | Leadership |
138 more people are available in the full profile.
Complete people profiles for Wheels Up
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IPO & Listings of Wheels Up
Wheels Up is a publicly listed company on the NYSE with ticker symbol UP in USA, operating in the Transportation sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date13 Nov 2020
- Listed onNYSE: UP
- Listed entityWheels Up Experience Inc.
- Exchange sectorTransportation
- ISINUS96328L3042
- Share price$3.43 (-4.46% on the day) · 2026-10-13
- Market capitalisation$124.4M
- EPS (diluted, trailing year)$-8.44
- Volume (last session)55,288
Financials of Wheels Up
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $736.5M | -$294.2M | -$193.7M |
| 2024 | $792.1M | -$339.6M | -$192.2M |
| 2023 | $1.25B | -$487.4M | -$199.4M |
| 2022 | $1.58B | -$555.2M | -$286.8M |
| 2021 | $1.19B | -$190.0M | -$141.6M |
Detailed financial statements for Wheels Up
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Investments & Acquisitions by Wheels Up
Wheels Up has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Air Partner, Alante Air and Avianis.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Private jet brokerage is facilitated through membership-based online access. | alanteair.com | Scottsdale, United States | 2014 | Feb 2022 | $107M | |
Private aircraft charter and aviation support services are provided. | airpartner.com | Horley, United Kingdom | 1961 | Jan 2022 | $114.48M | |
Private jet charters and aircraft management services are offered. | mountainaviation.com | Broomfield, United States | 1993 | Jan 2021 | •••• | |
Aircraft maintenance, management, and repair services are provided globally. | gamasignature.com | Shelton, United States | 1983 | Mar 2020 | •••• | |
Alternative risk transfer and capital solutions are provided to clients. | deltaprivatejets.com | Erlanger, United States | 2010 | Dec 2019 | •••• | |
Cloud-based SaaS suite for aviation management is offered. | avianis.com | Austin, United States | 2008 | Sep 2019 | •••• | |
Private aviation services are provided by TMC Jets. | tmcjets.com | Elkhart, United States | 2006 | Jun 2019 | •••• |
Complete acquisition details for Wheels Up
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Timeline of Wheels Up
12 dated milestones of Wheels Up across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Wheels Up is founded.
- Funding First funding round of $55.7M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires TMC Jets.
- Acquisition Acquires Avianis.
- Acquisition Acquires Delta Private Jets.
- Acquisition Acquires Gama Aviation Signature.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Mountain Aviation.
- Acquisition Acquires Air Partner.
- Acquisition Acquires Alante Air.
- Funding Latest funding round, Post-IPO,.
Competitors of Wheels Up
Wheels Up has 3 listed competitors in our database, 2 of them funded. They include Surf Air, XO and Imagineair.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| surfair.com | 2012 | Santa Monica, United States | $24.78M | 13 | Private airline services are offered via a membership-based subscription model. | |
| flyxo.com | 2006 | Scottsdale, United States | Private jets are booked via web and mobile platform. | |||
| imagineair.com | 2005 | Norcross, United States | $18.2M | Private jet bookings are facilitated via membership platform. |
Detailed competitors of Wheels Up
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Web traffic of Wheels Up
The website of Wheels Up (wheelsup.com) receives about 49.4K visits a month and ranks #581,753 among all websites worldwide, #308 in Aviation.
- Monthly visits49.4K
▲ 16.1% vs previous month
- Unique visitors21.7K
per month
- Global rank#581,753
among all websites
- Category rank#308
Vehicles · Aviation
- Bounce rate44%
- Pages per visit3.9
- Average visit35 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Wheels Up. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
privatejetcardcomparisons.com | privatejetcardcomparisons.com | 100% | #484,023 | – | |
| flyairshare.com | 93% | 35K | #832,152 | View details | |
| vistajet.com | 89% | 320.9K | #171,679 | View details | |
jettly.com | jettly.com | 85% | #252,243 | – | |
| mercuryjets.com | 84% | #450,370 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Wheels Up
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Top companies in Aviation Software & IT Solutions
3 companies that operate in the same segment as Wheels Up (Aviation Software & IT Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Private airline services are offered via a membership-based subscription model. | 2012 | Santa Monica, California, United States | USD 24.78 M | USD 106.56 M | 703 | |
Cloud-based enterprise content management and compliance are delivered. | 2007 | Beloit, Wisconsin, United States | USD 12 M | |||
AI-enabled inventory optimization and e-commerce solutions for airlines are provided. | 2008 | Atlanta, Georgia, United States | USD 9.35 M | 13 |
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Related news about Wheels Up
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Frequently Asked Questions about Wheels Up
Wheels Up was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Wheels Up is headquartered in New York, United States. It is registered at New York, New York, United States.
George Mattson is the CEO of Wheels Up, as recorded in our data.
Wheels Up is a funded company, having raised a total of $401.58M across 8 funding rounds to date. The company's 1st funding round was a Series B of $55.7M, raised on Jan 2014.
Wheels Up has 1,035 employees.
Annual revenue of Wheels Up is $736.5M as on Dec 31, 2025.
Wheels Up was founded in 2013 in New York, United States, as an online platform focused on private aviation. Membership options for individuals and corporations are offered, enabling access to a dedicated fleet of aircraft. Bookings operate on a pay-as-you-fly model with guaranteed occupied pricing. Services are provided nationwide, supporting private jet travel arrangements.
Wheels Up's top competitors include Surf Air, XO and Imagineair.
Yes, Wheels Up is publicly traded on NYSE under the ticker symbol UP.
Wheels Up has made 7 acquisitions, including Air Partner, Alante Air, and Avianis.
Wheels Up has 21 investors. Key investors include Fidelity Investments, Delta Air Lines, T. Rowe Price, Franklin Templeton, and Knighthead Capital Management.
The valuation of Wheels Up is $2.1B as of Feb 2021.