About Wheels Up
Wheels Up is a company based in New York (United States) founded in 2013 by Bill Allard and Justin Firestone.. Wheels Up has raised $401.58 million across 8 funding rounds from investors including Fidelity Investments, Delta Air Lines and T. Rowe Price. The company has 1,870 employees as of December 31, 2024. Wheels Up has completed 7 acquisitions, including Air Partner, Alante Air and Avianis. Wheels Up operates in a competitive market with competitors including Surf Air, VistaJet, XO, Stratajet and LYGG, among others.
- Headquarter New York, United States
- Employees 1870 as on 31 Dec, 2024
- Founders Bill Allard, Justin Firestone
- Stage Public
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Sectors
TechnologyTravel & Hospitality
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Wheels Up Experience Inc.
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Annual Revenue
$792.1 M-36.8as on Dec 31, 2024
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Net Profit
$-339.64 M30.32as on Dec 31, 2024
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EBITDA
$-192.24 M3.61as on Dec 31, 2024
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Total Equity Funding
$401.58 M (USD)
in 8 rounds
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Latest Funding Round
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Investors
Fidelity Investments
& 7 more
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Employee Count
1870
as on Dec 31, 2024
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Investments & Acquisitions
Air Partner
& 6 more
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IPO & Listings of Wheels Up
Wheels Up is a publicly listed company on the NYSE with ticker symbol UP in USA, operating in the Transportation sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Sales and Marketing
41 people
Leadership Team
39 people
Software Development Team
9 people
Senior Team
8 people
Legal and Compliance
6 people
Maintenance Team
5 people
Human Resources and Administration
5 people
Account Team
5 people
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Funding Insights of Wheels Up
Wheels Up has successfully raised a total of $401.58M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Last Round
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First Round
First Round
(06 Jan 2014)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2023 | Amount | Post-IPO - Wheels Up | Valuation |
investors |
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| May, 2019 | Amount | Series D - Wheels Up | Valuation | Fidelity Investments , Franklin Templeton Investments |
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| Jun, 2017 | Amount | Series D - Wheels Up | Valuation | Fidelity Investments , T. Rowe Price |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wheels Up
Wheels Up has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Fidelity Investments, Delta Air Lines and T. Rowe Price. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Certares is engaged in investment management for long-term value.
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Founded Year | Domain | Location | |
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Venture capital investments are offered to startups by NEA.
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Founded Year | Domain | Location | |
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Airline services are provided by Delta to global destinations.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wheels Up
Wheels Up has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Air Partner, Alante Air and Avianis. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Private jet brokerage is facilitated through membership-based online access.
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2014 | ||||
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Alternative risk transfer and capital solutions are provided to clients.
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2010 | ||||
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Cloud-based SaaS suite for aviation management is offered.
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Wheels Up
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wheels Up Comparisons
Competitors of Wheels Up
Wheels Up operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Surf Air, VistaJet, XO, Stratajet and LYGG, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Private airline services are offered via a membership-based subscription model.
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| domain | founded_year | HQ Location |
Unscheduled air transportation is provided for travelers and executives.
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| domain | founded_year | HQ Location |
Private jets are booked via web and mobile platform.
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| domain | founded_year | HQ Location |
Private jets are booked through an online marketplace for charters.
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| domain | founded_year | HQ Location |
An app-based platform for reserving private charter flights is offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wheels Up
Frequently Asked Questions about Wheels Up
When was Wheels Up founded?
Wheels Up was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Wheels Up located?
Wheels Up is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Wheels Up?
George Mattson is the current CEO of Wheels Up.
Is Wheels Up a funded company?
Wheels Up is a funded company, having raised a total of $401.58M across 8 funding rounds to date. The company's 1st funding round was a Series D of $117.5M, raised on Jan 06, 2014.
How many employees does Wheels Up have?
As of Dec 31, 2024, the latest employee count at Wheels Up is 1,870.
What is the annual revenue of Wheels Up?
Annual revenue of Wheels Up is $792.1M as on Dec 31, 2024.
What does Wheels Up do?
Wheels Up was founded in 2013 in New York, United States, as an online platform focused on private aviation. Membership options for individuals and corporations are offered, enabling access to a dedicated fleet of aircraft. Bookings operate on a pay-as-you-fly model with guaranteed occupied pricing. Services are provided nationwide, supporting private jet travel arrangements.
Who are the top competitors of Wheels Up?
Is Wheels Up publicly traded?
Yes, Wheels Up is publicly traded on NYSE under the ticker symbol UP.
How many acquisitions has Wheels Up made?
Wheels Up has made 7 acquisitions, including Air Partner, Alante Air, and Avianis.
Who are Wheels Up's investors?
Wheels Up has 8 investors. Key investors include Fidelity Investments, Delta Air Lines, T. Rowe Price, Franklin Templeton, and Knighthead Capital Management.
What is Wheels Up's ticker symbol?
The ticker symbol of Wheels Up is UP on NYSE.
What is Wheels Up's valuation?
The valuation of Wheels Up is $1.1B as of May 2019.