About When in Rome Wine
When in Rome Wine is a Retail company based in Stroud (United Kingdom) founded in 2015 by Lorenzo Canali, Andrea Marchesi, and Robert Malin. Italian craft wines are produced in eco-friendly packaging formats. It operates in the Retail and Consumer sectors. When in Rome Wine has raised $1.05 million across 2 funding rounds from investors including Midlands Engine Investment Fund. The company has 6 employees. Its chief executive, as recorded, is Robert Malin. When in Rome Wine offers products and services including Paper Bottle Wines, Canned Wines, and Gift Cards. Its focus areas include Food and Agriculture, Alcoholic Beverage Products, Wine and Still & Sparkling. Its legal entity is WHEN IN ROME WINE LTD. Its competitors include The Copper Crew, Nouveau Wine and Arthouse Wine.
Company details
When in Rome Wine was established in 2015 and is based in Stroud, United Kingdom. Operations center on the production of Italian craft wines within the beverage sector. Wines are offered in alternative formats, including paper bottles and aluminium cans, to enhance environmental sustainability over conventional single-use glass bottles. Co-founders include Lorenzo Canali, Andrea Marchesi, and Robert Malin, who serves as CEO.
- Headquarters Stroud, United Kingdom
- Employees 6
- Founders Lorenzo Canali, Andrea Marchesi, Robert Malin
- SectorsRetailConsumer
- Email••••••••
- Phone•••• ••••
- Website wheninromewine.com
- Social LinkedIn X Facebook Instagram
- Legal Name When In Rome Wine Ltd
- Date of Incorporation 31 Jul, 2015
- Jurisdiction EVESHAM, WORCESTERSHIRE, ENGLAND
- Total Equity Funding$1.05M (USD)
in 2 rounds
- Latest Funding Round$532.04K (USD), Seed
Dec 2021
- Investors
- Employee Count6
Products & Services of When in Rome Wine
When in Rome Wine offers a comprehensive portfolio of products and services, including Paper Bottle Wines, Canned Wines, and Gift Cards.
Italian wines in eco-friendly paper bottles for reduced carbon footprint.
Portable Italian wines in aluminum cans promoting sustainability.
Digital or physical cards for purchasing sustainable wine products.
Funding Insights of When in Rome Wine
When in Rome Wine has successfully raised a total of $1.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $532.04 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.05M
- Total Rounds 2
- Last Round Seed — $532,037
- First Round $517,897
(Sep 2021)
- Investors Count 1
All 2 funding rounds of When in Rome Wine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $532,037 | Seed | – | – | – |
| Sep 2021 | $517,897 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in When in Rome Wine
When in Rome Wine has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Midlands Engine Investment Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment funding is provided to support Midlands SMEs growth. | meif.co.uk | Sheffield, United Kingdom |
Investor details for When in Rome Wine
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People of When in Rome Wine
6 people are tracked at When in Rome Wine (5 in leadership, 1 in team); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Lorenzo Canali | Co-Founder | Leadership |
Andrea Marchesi | Co-Founder | Leadership |
Robert Malin | Co-Founder & CEO | Leadership |
Stephen Jayna | Chief Technology Officer | Leadership |
Christopher Ashman-Adams | Head Of Sales | Leadership |
Brad Hayward | Supply Chain Manager | Team |
Complete people profiles for When in Rome Wine
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Timeline of When in Rome Wine
3 dated milestones of When in Rome Wine across 6 years, from founding to its latest funding, stage changes and deals.
- Founded When in Rome Wine is founded.
- Funding First funding round of $518K.
- Funding Latest funding round, Seed, of $532K.
Competitors of When in Rome Wine
When in Rome Wine has 3 listed competitors in our database. They include The Copper Crew, Nouveau Wine and Arthouse Wine.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| coppercrew.co.uk | 2019 | Cambridge, United Kingdom | Wine is distributed through an internet-first brand model. | |||
| nouveauwine.co | 2020 | London, United Kingdom | Offers low-intervention wines from South Africa through e-commerce and subscriptions. | |||
| arthousewine.co.uk | 2015 | Somerset, United Kingdom | Online retailer of Italian organic wines sourced from vineyards for UK buyers. |
Detailed competitors of When in Rome Wine
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Web traffic of When in Rome Wine
The website of When in Rome Wine (wheninromewine.com) receives about 1.8K visits a month.
- Monthly visits1.8K
▲ 0.8% vs previous month
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Frequently Asked Questions about When in Rome Wine
When in Rome Wine was founded in 2015 and raised its 1st funding round 6 years after it was founded.
When in Rome Wine is headquartered in Stroud, United Kingdom. It is registered at Stroud, Gloucestershire, United Kingdom.
Robert Malin is the CEO of When in Rome Wine, as recorded in our data. They have also founded this company.
When in Rome Wine is a funded company, having raised a total of $1.05M across 2 funding rounds to date. The company's 1st funding round was a Seed of $517.9K, raised on Sep 2021.
When in Rome Wine has 6 employees.
When in Rome Wine was established in 2015 and is based in Stroud, United Kingdom. Operations center on the production of Italian craft wines within the beverage sector. Wines are offered in alternative formats, including paper bottles and aluminium cans, to enhance environmental sustainability over conventional single-use glass bottles. Co-founders include Lorenzo Canali, Andrea Marchesi, and Robert Malin, who serves as CEO.
When in Rome Wine's top competitors include The Copper Crew, Nouveau Wine and Arthouse Wine.
When in Rome Wine offers Paper Bottle Wines, Canned Wines, and Gift Cards.
When in Rome Wine has 1 investor. Key investors include Midlands Engine Investment Fund.
When in Rome Wine operates through When In Rome Wine Ltd.