About When in Rome Wine
When in Rome Wine is a company based in Stroud (United Kingdom) founded in 2015 by Lorenzo Canali, Andrea Marchesi, and Robert Malin.. When in Rome Wine has raised $1.05 million across 2 funding rounds from investors including Midlands Engine Investment Fund. The company has 6 employees as of December 31, 2021. When in Rome Wine offers products and services including Paper Bottle Wines, Canned Wines, and Gift Cards. When in Rome Wine operates in a competitive market with competitors including The Copper Crew, Nouveau Wine, Arthouse Wine, Nice Drinks and Velfrey Vineyard, among others.
- Headquarter Stroud, United Kingdom
- Employees 6 as on 31 Dec, 2021
- Founders Lorenzo Canali, Andrea Marchesi, Robert Malin
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Sectors
RetailConsumer
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Email
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Phone
*********
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Website
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Social
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- Legal Name When In Rome Wine Ltd
- Date of Incorporation 31 Jul, 2015
- Jurisdiction EVESHAM, WORCESTERSHIRE,, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.05 M (USD)
in 2 rounds
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Latest Funding Round
$532.04 K (USD), Seed
Dec 03, 2021
- Investors
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Employee Count
6
as on Dec 31, 2021
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Products & Services of When in Rome Wine
When in Rome Wine offers a comprehensive portfolio of products and services, including Paper Bottle Wines, Canned Wines, and Gift Cards. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Italian wines in eco-friendly paper bottles for reduced carbon footprint.
Portable Italian wines in aluminum cans promoting sustainability.
Digital or physical cards for purchasing sustainable wine products.
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Supply Team
1 people
Software Development Team
1 people
Leadership Team
1 people
Sales and Marketing
1 people
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Funding Insights of When in Rome Wine
When in Rome Wine has successfully raised a total of $1.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $532.04 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $532,037
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First Round
First Round
(10 Sep 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2021 | Amount | Seed - When in Rome Wine | Valuation |
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| Sep, 2021 | Amount | Seed - When in Rome Wine | Valuation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in When in Rome Wine
When in Rome Wine has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Midlands Engine Investment Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment funding is provided to support Midlands SMEs growth.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by When in Rome Wine
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - When in Rome Wine
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
When In Rome Wine Comparisons
Competitors of When in Rome Wine
When in Rome Wine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Copper Crew, Nouveau Wine, Arthouse Wine, Nice Drinks and Velfrey Vineyard, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Wine is distributed through an internet-first brand model.
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Offers low-intervention wines from South Africa through e-commerce and subscriptions.
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Online retailer of Italian organic wines sourced from vineyards for UK buyers.
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| domain | founded_year | HQ Location |
Sells wine in eco-friendly cans and boxes online with fast delivery.
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Produces Welsh wines and provides vineyard tours in Pembrokeshire countryside.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on When In Rome Wine
Frequently Asked Questions about When in Rome Wine
When was When in Rome Wine founded?
When in Rome Wine was founded in 2015 and raised its 1st funding round 6 years after it was founded.
Where is When in Rome Wine located?
When in Rome Wine is headquartered in Stroud, United Kingdom. It is registered at Stroud, Gloucestershire, United Kingdom.
Who is the current CEO of When in Rome Wine?
Robert Malin is the current CEO of When in Rome Wine. They have also founded this company.
Is When in Rome Wine a funded company?
When in Rome Wine is a funded company, having raised a total of $1.05M across 2 funding rounds to date. The company's 1st funding round was a Seed of $517.9K, raised on Sep 10, 2021.
How many employees does When in Rome Wine have?
As of Dec 31, 2021, the latest employee count at When in Rome Wine is 6.
What does When in Rome Wine do?
When in Rome Wine was established in 2015 and is based in Stroud, United Kingdom. Operations center on the production of Italian craft wines within the beverage sector. Wines are offered in alternative formats, including paper bottles and aluminium cans, to enhance environmental sustainability over conventional single-use glass bottles. Co-founders include Lorenzo Canali, Andrea Marchesi, and Robert Malin, who serves as CEO.
Who are the top competitors of When in Rome Wine?
When in Rome Wine's top competitors include The Copper Crew, Nouveau Wine and Arthouse Wine.
What products or services does When in Rome Wine offer?
When in Rome Wine offers Paper Bottle Wines, Canned Wines, and Gift Cards.
Who are When in Rome Wine's investors?
When in Rome Wine has 1 investor. Key investors include Midlands Engine Investment Fund.