When in Rome Wine

Stroud, United Kingdom Founded: 2015 • Age: 11 yrs
Italian craft wines are produced in eco-friendly packaging formats.
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About When in Rome Wine

When in Rome Wine is a company based in Stroud (United Kingdom) founded in 2015 by Lorenzo Canali, Andrea Marchesi, and Robert Malin.. When in Rome Wine has raised $1.05 million across 2 funding rounds from investors including Midlands Engine Investment Fund. The company has 6 employees as of December 31, 2021. When in Rome Wine offers products and services including Paper Bottle Wines, Canned Wines, and Gift Cards. When in Rome Wine operates in a competitive market with competitors including The Copper Crew, Nouveau Wine, Arthouse Wine, Nice Drinks and Velfrey Vineyard, among others.

  • Headquarter Stroud, United Kingdom
  • Employees 6 as on 31 Dec, 2021
  • Founders Lorenzo Canali, Andrea Marchesi, Robert Malin
  • Sectors
    Retail
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name When In Rome Wine Ltd
  • Date of Incorporation 31 Jul, 2015
  • Jurisdiction EVESHAM, WORCESTERSHIRE,, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.05 M (USD)

    in 2 rounds

  • Latest Funding Round
    $532.04 K (USD), Seed

    Dec 03, 2021

  • Investors
  • Employee Count
    6

    as on Dec 31, 2021

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Products & Services of When in Rome Wine

When in Rome Wine offers a comprehensive portfolio of products and services, including Paper Bottle Wines, Canned Wines, and Gift Cards. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Italian wines in eco-friendly paper bottles for reduced carbon footprint.

Portable Italian wines in aluminum cans promoting sustainability.

Digital or physical cards for purchasing sustainable wine products.

People of When in Rome Wine
Headcount 10-50
Employee Profiles 4
Employee Profiles
People
Brad Hayward
Supply Chain Manager
People
Stephen Jayna
Chief Technology Officer
People
Christopher Ashman-Adams
Head Of Sales

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Funding Insights of When in Rome Wine

When in Rome Wine has successfully raised a total of $1.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $532.04 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $532,037
  • First Round

    (10 Sep 2021)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2021 Amount Seed - When in Rome Wine Valuation

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Sep, 2021 Amount Seed - When in Rome Wine Valuation

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Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in When in Rome Wine

When in Rome Wine has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Midlands Engine Investment Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment funding is provided to support Midlands SMEs growth.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by When in Rome Wine

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - When in Rome Wine

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

When In Rome Wine Comparisons

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Competitors of When in Rome Wine

When in Rome Wine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Copper Crew, Nouveau Wine, Arthouse Wine, Nice Drinks and Velfrey Vineyard, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Wine is distributed through an internet-first brand model.
domain founded_year HQ Location
Offers low-intervention wines from South Africa through e-commerce and subscriptions.
domain founded_year HQ Location
Online retailer of Italian organic wines sourced from vineyards for UK buyers.
domain founded_year HQ Location
Sells wine in eco-friendly cans and boxes online with fast delivery.
domain founded_year HQ Location
Produces Welsh wines and provides vineyard tours in Pembrokeshire countryside.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on When In Rome Wine

Frequently Asked Questions about When in Rome Wine

When was When in Rome Wine founded?

When in Rome Wine was founded in 2015 and raised its 1st funding round 6 years after it was founded.

Where is When in Rome Wine located?

When in Rome Wine is headquartered in Stroud, United Kingdom. It is registered at Stroud, Gloucestershire, United Kingdom.

Who is the current CEO of When in Rome Wine?

Robert Malin is the current CEO of When in Rome Wine. They have also founded this company.

Is When in Rome Wine a funded company?

When in Rome Wine is a funded company, having raised a total of $1.05M across 2 funding rounds to date. The company's 1st funding round was a Seed of $517.9K, raised on Sep 10, 2021.

How many employees does When in Rome Wine have?

As of Dec 31, 2021, the latest employee count at When in Rome Wine is 6.

What does When in Rome Wine do?

When in Rome Wine was established in 2015 and is based in Stroud, United Kingdom. Operations center on the production of Italian craft wines within the beverage sector. Wines are offered in alternative formats, including paper bottles and aluminium cans, to enhance environmental sustainability over conventional single-use glass bottles. Co-founders include Lorenzo Canali, Andrea Marchesi, and Robert Malin, who serves as CEO.

Who are the top competitors of When in Rome Wine?

When in Rome Wine's top competitors include The Copper Crew, Nouveau Wine and Arthouse Wine.

What products or services does When in Rome Wine offer?

When in Rome Wine offers Paper Bottle Wines, Canned Wines, and Gift Cards.

Who are When in Rome Wine's investors?

When in Rome Wine has 1 investor. Key investors include Midlands Engine Investment Fund.

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