Where to Research
About Where to Research
Where to Research is a Business Services company, and was acquired by Ipsos in January 2025. Consumer insights are leveraged for marketing research consultancy in Australia. It operates on a Professional Services model. Where to Research offers products and services including Evidence-Based Consultancy, Qualitative and Quantitative Research, and Human-Centred Design. Its focus areas include Professional Services, Consulting and Market Research. Its legal entity is Whereto Research.
Company details
Evidence-based consultancy services are delivered by Where to Research, focusing on strategic direction for government, social, and commercial clients across Australia. Research-led solutions are developed for complex problems using qualitative and quantitative methods. Innovative approaches, human-centred design, and data analytics are integrated into projects. Sensitive topics are addressed through trauma-informed research practices. Key sectors include healthcare, public safety, and social services, with notable projects like the National Nursing Workforce Strategy and public transport safety initiatives.
- Stage Acquired
- SectorsBusiness Services
- Phone•••• ••••
- Website wheretoresearch.com.au
- Acquired by Ipsos (Jan 2025)
- Legal Name Whereto Research
Products & Services of Where to Research
Where to Research offers a comprehensive portfolio of products and services, including Evidence-Based Consultancy, Qualitative and Quantitative Research, and Human-Centred Design.
Evidence-based solutions are provided for complex strategic challenges.
In-depth research is conducted using qualitative and quantitative methods.
Design solutions are crafted using human-centred design principles.
Investors in Where to Research
Where to Research has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ipsos.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online market research data is delivered for diverse sectors. | 1975 | ipsos.com | Paris, France |
Investor details for Where to Research
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Where to Research
5 people are tracked at Where to Research (5 in leadership).
| Name | Role | Group |
|---|---|---|
Catherine Boekel | Founding Partner | Leadership |
Charles Coulton | Founding Partner | Leadership |
Erin Beggs | Associate Partner | Leadership |
Penny Burke | Director | Leadership |
Sarah Tudor | Associate Director | Leadership |
Complete people profiles for Where to Research
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Where to Research
Evidence-based consultancy services are delivered by Where to Research, focusing on strategic direction for government, social, and commercial clients across Australia. Research-led solutions are developed for complex problems using qualitative and quantitative methods. Innovative approaches, human-centred design, and data analytics are integrated into projects. Sensitive topics are addressed through trauma-informed research practices. Key sectors include healthcare, public safety, and social services, with notable projects like the National Nursing Workforce Strategy and public transport safety initiatives.
Where to Research offers Evidence-Based Consultancy, Qualitative and Quantitative Research, and Human-Centred Design.
Where to Research has 1 investor. Key investors include Ipsos.
Where to Research operates through Whereto Research.
Yes. Where to Research was acquired by Ipsos in January 2025.