About WhereTo
WhereTo is a Travel & Hospitality company based in Los Angeles (United States) founded in 2016 by Ryan Wenger, and was acquired by Flight Centre in August 2020. It operates as a corporate travel bookings are enabled through an AI platform. WhereTo has raised $8 million across 3 funding rounds from investors including Flight Centre, 500 Global and Rob Dyrdek. The company has 20 employees. Its chief executive is Ryan Wenger. WhereTo offers products and services including Melon, FCM Platform, Software Development Services, and Machine Learning Tools. Its focus areas include Consumer, Online Travel, Corporate Travel and Horizontal. Its competitors include TravelPerk, Deem, Egencia, Comtravo and Lanes & Planes and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
WhereTo was founded in 2016 in Los Angeles, United States, within the travel technology sector. An AI-driven platform is provided for corporate travelers to book flights, accommodations, and other services, with bookings aligned to business constraints and company policies. 247 support is available via multi-lingual agents. Clients such as The Company Dime and OptionsTravel.com are served through these operations.
- Headquarters Los Angeles, United States
- Employees 20
- Founders Ryan Wenger
- Stage Acquired
- SectorsTravel & Hospitality
- Email••••••••
- Website whereto.com
- Social LinkedIn Facebook
- Acquired by Flight Centre (Aug 2020)
- Legal Name Whereto
- Total Equity Funding$8M (USD)
in 3 rounds
- Latest Funding Round$8M (USD), Series A
Jun 2018
- InvestorsFlight Centre
& 5 more
- Employee Count20
- Acquired byFlight Centre
(Aug 2020)
Products & Services of WhereTo
WhereTo offers a comprehensive portfolio of products and services, including Melon, FCM Platform, Software Development Services, and Machine Learning Tools.
Platform for managing business travel bookings and expenses.
Software for end-to-end business travel solutions and automation.
Custom tools for travel tech integration and user experiences.
AI-driven features for personalized travel recommendations.
Funding Insights of WhereTo
WhereTo has successfully raised a total of $8M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 3
- Last Round Series A — $8M
- Investors Count 5
All 3 funding rounds of WhereTo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | – | Seed | – | 500 Global, Stage Venture Partners | |
| Jun 2018 | $8M | Series A | – | Emergence Capital | – |
| Aug 2016 | – | Seed | – | 500 Global | – |
6 investors in total: 5 institutional and 1 angel.
Investors in WhereTo
WhereTo has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Flight Centre, 500 Global and Rob Dyrdek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Early-stage investments are made in enterprise software startups. | 2015 | stagevp.com | - | |
Venture capital firm | – | visionaryprivateequitygroup.com | St. Charles, United States | |
Tech focused Early and growth stage VC firm investing in the US | – | emcap.com | San Francisco, United States | |
Flights, hotels, and vacation packages are booked via Flight Centre. | 1981 | flightcentre.com.au | Brisbane, Australia | |
RD Rob Dyrdek | - | – | unknown_c93b0454ca174e1b9 | - |
Investor details for WhereTo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of WhereTo
163 people are tracked at WhereTo (58 in leadership, 6 in board & advisors, 99 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Ryan Wenger | Co-Founder & CEO | Leadership |
Mark Wilkie | Senior Vice President Finance, Americas / Cfo, Canada | Leadership |
Graham Turner | CEO | Leadership |
Lisa Baker | VP People & Culture FCTG Americas | Leadership |
Andrew Stark | Global Managing Director | Leadership |
Luke de Landelles | Head Of Martech - Leisure | Leadership |
Neef Pratt | Global Head Of Growth & Demand Generation | Leadership |
Sam van Gool | Global Head Of Talent And Employee Experience | Leadership |
Stephen Jenkinson | Global Head Of Architecture - Leisure Brands | Leadership |
Sebastien Morel | Director Of Business Development | Leadership |
Michelle Clements | Head Of Global Remuneration & Benefits | Leadership |
Scott Alboni | Chief Marketing Officer | Leadership |
Astrid Richardson | Global General Manager - Envoyage (independent Division Of Flight Centre Travel Group) | Leadership |
James Reehoorn | Senior Director Of Sales Operations | Leadership |
Brian Coetzer | Global Head Of Finance | Leadership |
Daniella P. | Group Chief Security Officer And EGM Enterprise Technology Services | Leadership |
Adam Campbell | Chief Financial Officer | Leadership |
Chris Owens | General Manager Finance | Leadership |
James Kavanagh | Chief Executive Officer - Global Leisure | Leadership |
John Morhous | Chief Experience Officer | Leadership |
143 more people are available in the full profile.
Complete people profiles for WhereTo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of WhereTo
4 dated milestones of WhereTo across 4 years, from founding to its latest funding, stage changes and deals.
- Founded WhereTo is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $8.0M.
- Exit Acquired by Flight Centre.
Competitors of WhereTo
WhereTo has 10 listed competitors in our database, 10 of them funded. They include TravelPerk, Deem, Egencia, Comtravo and Lanes & Planes, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| travelperk.com | 2015 | Barcelona, Spain | $714.78M | 67 | SaaS-driven corporate travel management & booking engine platform | |
| deem.com | 2000 | San Francisco, United States | $671.37M | 540 | Provider of corporate travel management solutions | |
| egencia.com | 2000 | Bellevue, United States | $23.52M | 244 | Corporate travel solutions are offered to business travelers worldwide. | |
| comtravo.com | 2015 | Berlin, Germany | $43.07M | 70 | Corporate travel bookings are managed via a text-based online platform. | |
| lanes-planes.com | 2017 | Munich, Germany | $45M | 55 | SaaS travel management is offered for business travelers' bookings. | |
| travelbank.com | 2015 | Daly, United States | $35M | 36 | Cloud-based expense management and booking tools SMBs | |
| spotnana.com | 2019 | New York, United States | $116M | 139 | SaaS API-based travel ecosystem and management solutions are offered. | |
| tripeur.com | 2015 | Bengaluru, India | $2.86M | 128 | AI and cloud-driven corporate travel management solutions are provided. | |
| hqtravel.com | 2017 | New York, United States | $25.43M | – | AI-driven solutions for corporate travel booking and management are provided. | |
| lola.com | 2015 | Boston, United States | $96.7M | 28 | App-based booking platform for business travelers |
Detailed competitors of WhereTo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WhereTo
The website of WhereTo (whereto.com) receives about 5.4K visits a month.
- Monthly visits5.4K
▼ 21.6% vs previous month
Websites whose visitors overlap most with WhereTo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
wpbackoffice.com | wpbackoffice.com | 88% | – | #14,646,075 | – |
Top companies in Online Travel
10 companies that operate in the same segment as WhereTo (Online Travel), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online bookings for flights, hotels, and travel packages are facilitated. | 2000 | Gurugram, Haryana, India | USD 39 M | USD 1.04 B | 5,120 | |
Online platform providing multiple travel booking services | 2007 | Gurugram, Haryana, India | USD 96.62 M | USD 130.88 M | 465 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | – | 6,209 | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | – | 5,191 | |
Multiple travel services are booked via an app-based platform. | 2012 | Jakarta, Jakarta, Indonesia | USD 1.02 B | USD 90.89 M | 3,164 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
Outdoor tours and activities are booked via an app-based platform. | 2009 | Berlin, Berlin, Germany | USD 877.51 M | – | 1,532 |
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Related news about Whereto
Complete news archive for WhereTo
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Frequently Asked Questions about WhereTo
WhereTo was founded in 2016.
WhereTo is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Ryan Wenger is the current CEO of WhereTo. They have also founded this company.
WhereTo is a funded company, having raised a total of $8M across 3 funding rounds to date.
WhereTo has 20 employees.
WhereTo was founded in 2016 in Los Angeles, United States, within the travel technology sector. An AI-driven platform is provided for corporate travelers to book flights, accommodations, and other services, with bookings aligned to business constraints and company policies. 247 support is available via multi-lingual agents. Clients such as The Company Dime and OptionsTravel.com are served through these operations.
WhereTo's top competitors include TravelPerk, Egencia and Lanes & Planes.
WhereTo offers Melon, FCM Platform, Software Development Services, and Machine Learning Tools.
WhereTo has 6 investors. Key investors include Flight Centre, 500 Global, Rob Dyrdek, Stage Venture Partners, and Visionary Private Equity Group.
WhereTo operates through Whereto.
Yes. WhereTo was acquired by Flight Centre in August 2020.