About Whim App
Whim App is a Transportation, Automotive & Logistics company based in Helsinki (Finland) founded in 2011, and was acquired by Umob in April 2024. Multiple on-demand services are booked via an online platform. Whim App has raised $62.4 million across 8 funding rounds from investors including Transdev, Toyota Financial Services and Mitsui Fudosan. Whim App has completed 2 acquisitions, including Quicko Brazil and Wondo. Its focus areas include Consumer, Road Transport Tech, Super App and Travel and Hospitality Tech.
Company details
Whim was founded in 2011 in Helsinki, Finland, within the on-demand services sector. An online platform is operated to facilitate bookings of various service categories, with integration of transport options including rental cars, taxis, and public transport. Users provide location, personal details, and payment information to complete reservations. Operations focus on seamless access to mobility and related services in urban areas.
- Headquarters Helsinki, Finland
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Website whimapp.com
- Social X Facebook
- Acquired by Umob (Apr 2024)
- Total Equity Funding$62.4M (USD)
in 8 rounds
- Latest Funding Round$32.67M (USD), Series A
Nov 2019
- InvestorsTransdev
& 13 more
- Investments & AcquisitionsQuicko Brazil
& 1 more
- Acquired byUmob
(Apr 2024)
Funding Insights of Whim App
Whim App has successfully raised a total of $62.4M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $32.67 million completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $62.4M
- Total Rounds 8
- Last Round Series A — $32.67M
- First Round $200,000
(Aug 2014)
- Investors Count 13
All 8 funding rounds of Whim App with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $32.67M | Series A | – | Mitsui Fudosan, Mitsubishi Corporation | |
| May 2019 | Series A | – | NordicNinja | – | |
| Aug 2018 | $10.3M | Series A | – | – | – |
| Aug 2017 | $16.78M | Series A | – | TFS, Aioi Nissay Dowa Insurance | |
| Jun 2017 | $184,180 | Grant | – | – | |
| Jan 2017 | $172,965 | Grant | – | – | |
| Feb 2016 | $2.45M | Seed | – | – | |
| Aug 2014 | $200,000 | Seed | – | – |
14 investors in total: 14 institutional.
Investors in Whim App
Whim App has secured backing from 14 investors, including institutional and venture fund investors. Prominent investors backing the company include Transdev, Toyota Financial Services and Mitsui Fudosan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in energy technology companies are made by BP Ventures. | bp.com/en/global/bp-ventures | |||
A venture capital firm investing in sustainable and deep-tech startups | nordicninja.com | London, United Kingdom | ||
| densocvc.com | ||||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Developer of commercial and residential real estate projects | 1941 | mitsuifudosan.co.jp | Chiyoda City, Japan | |
Natural gas and petroleum are distributed and traded globally. | 1954 | mitsubishicorp.com | New York, United States | |
Financial services for Toyota vehicle purchases and leases are provided. | 1983 | toyotafinancial.com | Denver, United States | |
Operates as a diversified insurance firm providing various coverage options. | 1918 | aioinissaydowa.co.jp | Shibuya, Japan | |
Bus operator services for public transportation are provided worldwide. | 2011 | transdev.com | ||
Veho is engaged in the sale and service of vehicles. | veho.fi | Finland |
Investor details for Whim App
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Investments & Acquisitions by Whim App
Whim App has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Quicko Brazil and Wondo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Urban mass transit mobility app | quicko.com.br | Sao Paulo, Brazil | 2018 | Mar 2022 | •••• | |
App-based multi-modal transport planning and booking platform | wondo.es | Madrid, Spain | 0 | May 2021 | •••• |
Complete acquisition details for Whim App
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Whim App
6 dated milestones of Whim App across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Whim App is founded.
- Funding First funding round of $200K.
- Funding Latest funding round, Series A, of $32.7M.
- Acquisition Acquires Wondo.
- Acquisition Acquires Quicko Brazil.
- Exit Acquired by Umob.
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Frequently Asked Questions about Whim App
Whim App was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Whim App is headquartered in Helsinki, Finland.
Whim App is a funded company, having raised a total of $62.4M across 8 funding rounds to date. The company's 1st funding round was a Seed of $200K, raised on Aug 2014.
Whim was founded in 2011 in Helsinki, Finland, within the on-demand services sector. An online platform is operated to facilitate bookings of various service categories, with integration of transport options including rental cars, taxis, and public transport. Users provide location, personal details, and payment information to complete reservations. Operations focus on seamless access to mobility and related services in urban areas.
Whim App has made 2 acquisitions, including Quicko Brazil, and Wondo.
Whim App has 14 investors. Key investors include Transdev, Toyota Financial Services, Mitsui Fudosan, Mitsubishi Corporation, and European Union.
Yes. Whim App was acquired by Umob in April 2024.