About Whirli
Whirli is a Consumer company based in London (United Kingdom) founded in 2006. Toys for children are delivered via an online subscription service. Whirli has raised $5.34 million across 1 funding round from investors including Octopus Ventures and MMC Ventures. The company has 25 employees. Its chief executive, as recorded, is Zubair R. Its website whirli.com draws about 32 thousand monthly visits. Whirli offers products and services including Toy Box Subscription and Baby Equipment Bundles. Its focus areas include Retail, Mom & Baby Care, Commerce and Toys. Its legal entity is Whirli Limited. Its competitors include Ludiz, Sassy Bloom and BrightPlayBox.
Company details
Whirli was founded in 2006 in London, United Kingdom, as an online platform in the childrens toys sector. Subscription boxes containing items such as piggy banks, rainbow pieces, blocks, and games are curated for ages from 1 month to 8 years. Users browse the catalog, customize selections, and pay a fixed fee. Boxes must be returned at the end of each period to sustain the service.
- Headquarters London, United Kingdom
- Employees 25
- SectorsConsumer
- Email••••••••
- Website whirli.com
- Social LinkedIn X Facebook Instagram
- Legal Name Whirli Limited
- Total Equity Funding$5.34M (USD)
in 1 rounds
- Latest Funding Round$5.34M (USD), Seed
Dec 2020
- InvestorsOctopus Ventures
& 1 more
- Employee Count25
Products & Services of Whirli
Whirli offers a comprehensive portfolio of products and services, including Toy Box Subscription and Baby Equipment Bundles.
Service for borrowing and swapping toys to minimize waste.
Provides bundles of baby toys for temporary use and exchange.
Funding Insights of Whirli
Whirli has successfully raised a total of $5.34M through 1 strategic funding round. The most recent funding activity was a Seed round of $5.34 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.34M
- Total Rounds 1
- Last Round Seed — $5.34M
- First Round $5.34M
(Dec 2020)
- Investors Count 2
All 1 funding rounds of Whirli with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $5.34M | Seed | – | Octopus Ventures |
2 investors in total: 2 institutional.
Investors in Whirli
Whirli has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Octopus Ventures and MMC Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
Seed and series-A investments are made in technology companies. | mmc.vc | London, United Kingdom |
Investor details for Whirli
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Whirli
2 people are tracked at Whirli (1 in leadership, 1 in team); the tracked headcount is 25.
| Name | Role | Group |
|---|---|---|
Zubair R | CEO | Leadership |
Rebecca Hunt | NED | Team |
Complete people profiles for Whirli
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Timeline of Whirli
2 dated milestones of Whirli across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Whirli is founded.
- Funding First funding round of $5.3M.
Competitors of Whirli
Whirli has 3 listed competitors in our database. They include Ludiz, Sassy Bloom and BrightPlayBox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ludiz.com | 2017 | Mountsorrel, United Kingdom | Platform offering subscription-based toys for kids | |||
| sassybloom.com | 2012 | Radlett, United Kingdom | Offers online slot games with reliable servers for Indonesian users. | |||
| brightplaybox.com | 2015 | London, United Kingdom | Provides foot massagers for pain relief through online sales and delivery services. |
Detailed competitors of Whirli
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- Full competitor set
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Web traffic of Whirli
The website of Whirli (whirli.com) receives about 31.9K visits a month.
- Monthly visits31.9K
▼ 3% vs previous month
Websites whose visitors overlap most with Whirli. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| baboodle.co.uk | 100% | #494,352 | View details | ||
| allsubscriptionboxes.co.uk | 69% | 680.7K | #912,721 | View details | |
toywiz.com | toywiz.com | 68% | #94,501 | – | |
| bfab.com | 61% | 74K | #549,964 | View details | |
thetoyary.com | thetoyary.com | 34% | #13,485,754 | – |
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Related news about Whirli
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Frequently Asked Questions about Whirli
Whirli was founded in 2006 and raised its 1st funding round 14 years after it was founded.
Whirli is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Zubair R is the CEO of Whirli, as recorded in our data.
Whirli is a funded company, having raised a total of $5.34M across 1 funding round to date. The company's 1st funding round was a Seed of $5.34M, raised on Dec 2020.
Whirli has 25 employees.
Whirli was founded in 2006 in London, United Kingdom, as an online platform in the childrens toys sector. Subscription boxes containing items such as piggy banks, rainbow pieces, blocks, and games are curated for ages from 1 month to 8 years. Users browse the catalog, customize selections, and pay a fixed fee. Boxes must be returned at the end of each period to sustain the service.
Whirli's top competitors include Ludiz, Sassy Bloom and BrightPlayBox.
Whirli offers Toy Box Subscription and Baby Equipment Bundles.
Whirli has 2 investors. Key investors include Octopus Ventures, and MMC Ventures.
Whirli operates through Whirli Limited.