About Whistl
Whistl is a Transportation, Automotive & Logistics company based in Marlow (United Kingdom) founded in 2011, and was acquired by PostNL in October 2015. E-commerce fulfillment services up to last-mile delivery are provided. The company has 2,491 employees. Whistl has completed 8 acquisitions, including Clientbase Fulfilment, Mailworkshop and Parcel Hub. Its chief executive, as recorded, is Alistair Cochrane. Its website whistl.co.uk draws about 556 thousand monthly visits. Its focus areas include Consumer, Logistics Tech, Ecommerce Logistics and Fulfillment Enablers. Its legal entity is WHISTL UK LIMITED. Its competitors include Brightpearl, Scurri and Veeqo; 3 of its 3 listed competitors have raised funding.
Company details
Whistl was founded in 2011 and is based in Marlow, United Kingdom. E-commerce fulfillment solutions are delivered through operations that cover product picking, packing, inventory management, dispatching, distribution, and returns handling. These services support end-to-end product delivery processes within the logistics sector, focusing on efficiency for online retailers across the region.
- Headquarters Marlow, United Kingdom
- Employees 2,491
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Business and Consumer Services · Shipping and Logistics
- Email••••••••
- Phone•••• ••••
- Website whistl.co.uk
- Social LinkedIn X
- Acquired by PostNL (Oct 2015)
- Legal Name Whistl Uk Limited
- Date of Incorporation 15 Apr, 2002
- Jurisdiction MARLOW, UNITED KINGDOM
- Investors
- Employee Count2,491
- Investments & AcquisitionsClientbase Fulfilment
& 7 more
- Acquired byPostNL
(Oct 2015)
Funding Insights of Whistl
- Total Rounds 1
All 1 funding rounds of Whistl with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in Whistl
Whistl has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include PostNL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Postal and logistics services for e-commerce are provided by PostNL. | 1998 | postnl.nl | The Hague, Netherlands |
Investor details for Whistl
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People of Whistl
4 people are tracked at Whistl (4 in leadership); the tracked headcount is 2,491.
| Name | Role | Group |
|---|---|---|
Alistair Cochrane | CEO | Leadership |
Nick Wells | CEO | Leadership |
Mark Davies | Managing Director, Doordrop Media | Leadership |
John Evans | Director of Legal & Company Secretary | Leadership |
Complete people profiles for Whistl
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Investments & Acquisitions by Whistl
Whistl has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Clientbase Fulfilment, Mailworkshop and Parcel Hub.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
E-commerce support services are provided to businesses by Relish. | relishagency.com | Bath, United Kingdom | 2011 | Nov 2021 | •••• | |
Provider of warehousing and supply chain services | clientbasefulfilment.co.uk | South Brent, United Kingdom | 1999 | Dec 2020 | •••• | |
Shipping and fulfillment software solutions are provided for e-commerce businesses. | sparkecommerce.com | Gateshead, United Kingdom | 2013 | Dec 2018 | •••• | |
Eco-friendly online retailers are operated by Spark Etail. | sparketail.com | Gateshead, United Kingdom | 2011 | Dec 2018 | •••• | |
Spark Response was founded in 1999 as a UK-based company. | sparkresponse.com | United Kingdom | 1999 | Dec 2018 | •••• | |
Bulk parcel delivery services are offered for high-volume ecommerce shipments. | parcelhub.co.uk | Nottingham, United Kingdom | 2003 | Jun 2018 | •••• | |
Provider of multi-carrier parcel delivery solutions | mailworkshop.co.uk | United Kingdom | 0 | Jun 2018 | •••• | |
Shipping and fulfillment software solutions are provided for e-commerce businesses. | prism-dm.co.uk | Skegness, United Kingdom | 1998 | Aug 2017 | •••• |
Complete acquisition details for Whistl
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Timeline of Whistl
11 dated milestones of Whistl across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Whistl is founded.
- Exit Acquired by PostNL.
- Acquisition Acquires Prism-DM.
- Acquisition Acquires Mailworkshop.
- Acquisition Acquires Parcel Hub.
- Acquisition Acquires Spark Response.
- Acquisition Acquires Spark eCommerce Group.
- Acquisition Acquires Spark Etail.
- Funding First funding round.
- Acquisition Acquires Clientbase Fulfilment.
- Acquisition Acquires Relish Agency.
Competitors of Whistl
Whistl has 3 listed competitors in our database, 3 of them funded. They include Brightpearl, Scurri and Veeqo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightpearl.com | 2007 | Bristol, United Kingdom | $87.98M | 80 | SaaS-based omnichannel retail management software is provided for retailers. | |
| scurri.com | 2010 | Maidenhead, United Kingdom | $19.94M | Cloud-based fulfillment solutions are provided for e-retailers. | ||
| veeqo.com | 2012 | Swansea, United Kingdom | $11.46M | 87 | Cloud-based inventory and fulfillment solutions are provided for businesses. |
Detailed competitors of Whistl
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Web traffic of Whistl
The website of Whistl (whistl.co.uk) receives about 556.4K visits a month and ranks #81,591 among all websites worldwide, #2,080 in Shipping and Logistics.
- Monthly visits556.4K
▼ 29.7% vs previous month
- Unique visitors255.6K
per month
- Global rank#81,591
among all websites
- Category rank#2,080
Business and Consumer Services · Shipping and Logistics
- Bounce rate43%
- Pages per visit2.0
- Average visit52 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Whistl. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| evri.com | 100% | 40.3M | #1,136 | View details | |
| trucknetuk.com | 89% | #156,493 | View details | ||
| tnt.com | 89% | 1.9M | #27,429 | View details | |
| parcel2go.com | 88% | 1.5M | #30,787 | View details | |
| 3p-logistics.co.uk | 88% | 10.5K | #1,231,015 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whistl
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Related news about Whistl
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Frequently Asked Questions about Whistl
Whistl was founded in 2011 and raised its 1st funding round 8 years after it was founded.
Whistl is headquartered in Marlow, United Kingdom. It is registered at Marlow, Buckinghamshire, United Kingdom.
Alistair Cochrane is the CEO of Whistl, as recorded in our data.
Whistl has 2,491 employees.
Whistl was founded in 2011 and is based in Marlow, United Kingdom. E-commerce fulfillment solutions are delivered through operations that cover product picking, packing, inventory management, dispatching, distribution, and returns handling. These services support end-to-end product delivery processes within the logistics sector, focusing on efficiency for online retailers across the region.
Whistl's top competitors include Veeqo, Scurri and Brightpearl.
Whistl has made 8 acquisitions, including Clientbase Fulfilment, Mailworkshop, and Parcel Hub.
Whistl has 1 investor. Key investors include PostNL.
Whistl operates through Whistl Uk Limited.
Yes. Whistl was acquired by PostNL in October 2015.
The website of Whistl receives about 556 thousand visits a month and ranks #81,591 among all websites worldwide.