About Whistles
Whistles is a Retail company based in London (United Kingdom) founded in 1978 by Richard Lewin, and was acquired by TFG Online in March 2016. Internet first brand offering fashion products for men and women. Its website whistles.com draws about 908 thousand monthly visits. Its focus areas include Consumer Goods, Retail Chains, Fashion and Horizontal.
Company details
Whistles was founded in 1978 in London, United Kingdom, as an internet-first brand in the fashion sector. Casual apparel for men and women is provided, along with footwear, handbags, jewelry, sunglasses, wallets, belts, and additional items. Beauty and homeware products are also included in the offerings, with operations focused on online sales.
- Headquarters London, United Kingdom
- Founders Richard Lewin
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website whistles.com
- Social LinkedIn X Facebook
- Acquired by TFG Online (Mar 2016)
- Latest Funding Round$3.2M (USD), Unspecified
Mar 2022
- InvestorsPhase Eight
& 3 more
- Acquired byTFG Online
(Mar 2016)
Funding Insights of Whistles
- Total Rounds 2
- Last Round Unspecified — $3.2M
- Investors Count 2
All 2 funding rounds of Whistles with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $3.2M | Unspecified | – | Dundee Venture Capital, M25 | – |
| Feb 2009 | Unspecified | – | – | – |
4 investors in total: 4 institutional.
Investors in Whistles
Whistles has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Phase Eight, Dundee Venture Capital and M25.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed funding is offered by Dundee Venture Capital. | dundeeventurecapital.com | Omaha, United States | ||
Early-stage venture capital investments are made in Midwest startups. | 2015 | m25vc.com | Chicago, United States | |
Casual women's apparel is retailed through an online platform. | 1979 | phase-eight.com | London, United Kingdom | |
Retail services are offered by TFG in South Africa. | tfg.co.za | South Africa |
Investor details for Whistles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Whistles
24 people are tracked at Whistles (6 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Richard Lewin | Founder | Leadership |
Maria Cancela | Retail General Manager | Leadership |
Kareem Bourached | Head Of Operations | Leadership |
Camille Sullivan | Product Director | Leadership |
David Zeff | Chief Executive Officer | Leadership |
Jenny Lyn Limos | Regional Vice President Business Development | Leadership |
Sarah Bartlett | Senior Designer | Team |
Camila Brull | Senior Brand Creative Manager | Team |
Kate Williams | Buying Manager | Team |
Veedhi Parmar | Style Advisor | Team |
Anna Barnes | Senior Print And Colour Designer | Team |
Hollie Goddard | Visual Creative Manager | Team |
Amy Dean | International Area Manager | Team |
Olivia Dark | Established Merchandiser | Team |
April Lusher | Regional Manager North UK And Scotland - Hobbs And Whistles | Team |
Shenelle Whyte | Consession Manager | Team |
Anna Rumens | Buyer | Team |
Emma Corbett | Market Manager | Team |
Nicholas Harvey | Assistant Store Manager | Team |
Gemma Doyle | Dual Site Manager | Team |
4 more people are available in the full profile.
Complete people profiles for Whistles
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Whistles
4 dated milestones of Whistles across 44 years, from founding to its latest funding, stage changes and deals.
- Founded Whistles is founded.
- Funding First funding round.
- Exit Acquired by TFG Online.
- Funding Latest funding round, Unspecified, of $3.2M.
Web traffic of Whistles
The website of Whistles (whistles.com) receives about 908.3K visits a month and ranks #48,106 among all websites worldwide, #2,359 in Fashion and Apparel.
- Monthly visits908.3K
▼ 7.1% vs previous month
- Unique visitors384K
per month
- Global rank#48,106
among all websites
- Category rank#2,359
Lifestyle · Fashion and Apparel
- Bounce rate45%
- Pages per visit3.8
- Average visit2 min 24 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Whistles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| reiss.com | 100% | 4.2M | #5,569 | View details | |
| jigsaw-online.com | 97% | 514.7K | #84,070 | View details | |
| hobbs.com | 96% | #43,115 | View details | ||
stories.com | stories.com | 96% | #8,928 | – | |
| nobodyschild.com | 95% | 3.3M | #18,311 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whistles
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Whistles
Whistles was founded in 1978 and raised its 1st funding round 31 years after it was founded.
Whistles is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Whistles was founded in 1978 in London, United Kingdom, as an internet-first brand in the fashion sector. Casual apparel for men and women is provided, along with footwear, handbags, jewelry, sunglasses, wallets, belts, and additional items. Beauty and homeware products are also included in the offerings, with operations focused on online sales.
Whistles has 4 investors. Key investors include Phase Eight, Dundee Venture Capital, M25, and TFG.
Yes. Whistles was acquired by TFG Online in March 2016.
The website of Whistles receives about 908 thousand visits a month and ranks #48,106 among all websites worldwide.