About Whiterockreit
Whiterockreit is a Financial Services company based in Toronto (Canada) founded in 2005 by Jason Underwood, and was acquired by Dream in March 2012. Investments are made in office, industrial, and retail properties. Whiterockreit has raised $40 million across 2 funding rounds from investors including Dream and ROI Capital. Its chief executive, as recorded, is Jason Underwood. Its focus areas include REITs, Equity and Diversified. Its competitors include Morguard, H&R Real and Dream.
Company details
Whiterockreit was established in 2005 in Toronto, Canada, as an equity real estate investment trust. Focus is placed on acquiring and managing office, industrial, and retail properties across various markets. Operations involve portfolio diversification within the commercial real estate sector, with emphasis on stable income generation through leasing and asset management. Geographic presence is centered in Canada, supporting long-term value for investors.
- Headquarters Toronto, Canada
- Founders Jason Underwood
- Stage Acquired
- SectorsFinancial Services
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- Website whiterockreit.ca
- Social LinkedIn X
- Acquired by Dream (Mar 2012)
Funding Insights of Whiterockreit
Whiterockreit has successfully raised a total of $40M across 2 strategic funding rounds. The most recent funding activity was a Debt β Conventional round of $30.45 million completed in September 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 2
- Last Round Debt – Conventional β $30.45M
- First Round $40M
(Dec 2006)
- Investors Count 1
All 2 funding rounds of Whiterockreit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2010 | $30.45M | Debt – Conventional | β | β | |
| Dec 2006 | $40M | Private Equity Round | β | β | β |
2 investors in total: 2 institutional.
Investors in Whiterockreit
Whiterockreit has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Dream and ROI Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers financial advisory and consulting services to clients. | 2002 | roicapital.ca | Toronto, Canada | |
Equity REIT investments are directed toward residential and commercial assets. | 1994 | dream.ca | Toronto, Canada |
Investor details for Whiterockreit
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People of Whiterockreit
1 people are tracked at Whiterockreit (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jason Underwood | Founder & CEO | Leadership |
Complete people profiles for Whiterockreit
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Timeline of Whiterockreit
4 dated milestones of Whiterockreit across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Whiterockreit is founded.
- Funding First funding round of $40.0M.
- Funding Latest funding round, Debt β Conventional, of $30.4M.
- Exit Acquired by Dream.
Competitors of Whiterockreit
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| morguard.com | 1905 | Toronto, Canada | 185 | Real estate investment company | ||
| hr-reit.com | 1996 | Toronto, Canada | Equity REIT that invests in office, retail, industrial and residential properties | |||
| dream.ca | 1994 | Toronto, Canada | 49 | Equity REIT investments are directed toward residential and commercial assets. |
Detailed competitors of Whiterockreit
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Related news about Whiterockreit
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Frequently Asked Questions about Whiterockreit
Whiterockreit was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Whiterockreit is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Jason Underwood is the CEO of Whiterockreit, as recorded in our data. They have also founded this company.
Whiterockreit is a funded company, having raised a total of $40M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $40M, raised on Dec 2006.
Whiterockreit was established in 2005 in Toronto, Canada, as an equity real estate investment trust. Focus is placed on acquiring and managing office, industrial, and retail properties across various markets. Operations involve portfolio diversification within the commercial real estate sector, with emphasis on stable income generation through leasing and asset management. Geographic presence is centered in Canada, supporting long-term value for investors.
Whiterockreit has 2 investors. Key investors include Dream, and ROI Capital.
Yes. Whiterockreit was acquired by Dream in March 2012.

