Whitetree Gourmet

Lagos, Nigeria Founded: 2021 • Age: 5 yrs Acquired By Pick n Pay
Multi-category grocery products are offered via online retail.

About Whitetree Gourmet

Whitetree Gourmet is a Retail company based in Lagos (Nigeria) founded in 2021, and was acquired by Pick n Pay in November 2022. Multi-category grocery products are offered via online retail. The company was acqui-hired. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Foodlocker, Supermart Nigeria and The Food Plug; 1 of its 3 listed competitors has raised funding.

Company details

Whitetree Gourmet was founded in 2021 in Lagos, Nigeria, as an online retailer in the grocery sector. A range of products is provided through the platform, including alcoholic drinks, dairy items, beverages, butchery goods, fruits, vegetables, and spices. Operations focus on multi-category distribution to customers in the region, with accessibility via whitetreegourmet.com.

  • Headquarters Lagos, Nigeria
  • Stage Acquired
  • Sectors
    Retail
  • Email
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  • Website whitetreegourmet.com
  • Social LinkedIn Facebook
  • Acquired by Pick n Pay (Nov 2022)
Operational Areas
Key Metrics

Investors in Whitetree Gourmet

Whitetree Gourmet has secured backing from 1 investor. Prominent investors backing the company include Pick n Pay.

All
InvestorDescriptionFounded YearDomainLocation
A retail chain of supermarkets is operated in South Africa.
1967pnp.co.zaCape Town, South Africa
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Investor details for Whitetree Gourmet

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Timeline of Whitetree Gourmet

2 dated milestones of Whitetree Gourmet across 1 years, from founding to its latest funding, stage changes and deals.

  1. Founded Whitetree Gourmet is founded.
  2. Exit Acquired by Pick n Pay.

Competitors of Whitetree Gourmet

Whitetree Gourmet has 3 listed competitors in our database, 1 of them funded. They include Foodlocker, Supermart Nigeria and The Food Plug.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
foodlocker.com.ng2017Ibadan, Nigeria$40,000
Online aggregating platform offering farm-fresh foodstuff and grocery items
supermart.ng2013Lagos, Nigeria
Online grocery shopping is enabled via a platform in Nigeria.
thefoodplug.com.ng2021Jos, Nigeria
Manages an e-commerce store offering a wide range of grocery products.
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Detailed competitors of Whitetree Gourmet

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Frequently Asked Questions about Whitetree Gourmet

Whitetree Gourmet was founded in 2021.

Whitetree Gourmet is headquartered in Lagos, Nigeria. It is registered at Lagos, Lagos State, Nigeria.

Whitetree Gourmet was founded in 2021 in Lagos, Nigeria, as an online retailer in the grocery sector. A range of products is provided through the platform, including alcoholic drinks, dairy items, beverages, butchery goods, fruits, vegetables, and spices. Operations focus on multi-category distribution to customers in the region, with accessibility via whitetreegourmet.com.

Whitetree Gourmet's top competitors include Supermart Nigeria, Foodlocker and The Food Plug.

Whitetree Gourmet has 1 investor. Key investors include Pick n Pay.

Yes. Whitetree Gourmet was acquired by Pick n Pay in November 2022.

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