About Whittard
Whittard is a Consumer company based in London (United Kingdom) founded in 1886, and was acquired by EPIC Private Equity in December 2008. Tea, coffee, and hot chocolates are sold by Whittard brand. Its website whittard.co.uk draws about 634 thousand monthly visits. Whittard offers products and services including Tea, Coffee, Hot Chocolate, Gifts, and Equipment. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its legal entity is WHITTARD TRADING LIMITED. Its competitors include Fortnum & Mason, Ringtons and York Emporium.
Company details
Whittard was founded in 1886 in London, United Kingdom, as a tea and coffee brand. Various teas, including black, green, white, fruit, and herbal varieties, along with coffee and hot chocolates, are offered. Products are distributed through online sales and retail stores in the UK, with worldwide shipping available. Operations focus on the beverage sector, serving both domestic and international markets.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website whittard.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by EPIC Private Equity (Dec 2008)
- Legal Name Whittard Trading Limited
- Date of Incorporation 19 Nov, 2008
- Jurisdiction ABINGDON, ENGLAND
- Annual Revenue$56.79 M (USD)8as on Dec 30, 2023
- Net Profit$1.1 M (USD)-9as on Dec 30, 2023
- Latest Funding Round$16.31M (USD), Debt – Conventional
Sep 2025
- InvestorsOakNorth Bank
& 2 more
- Acquired by
Products & Services of Whittard
Whittard offers a comprehensive portfolio of products and services, including Tea, Coffee, Hot Chocolate, Gifts, and Equipment.
Variety of teas including loose leaf and flavored options
Coffee beans, pods, and ground coffee for brewing
Flavored hot chocolate and related spoons
Gift sets, hampers, and themed collections
Tea and coffee tools like mugs and infusers
Regular delivery plans for tea and coffee
Funding Insights of Whittard
- Total Rounds 1
- Last Round Debt – Conventional — $16.31M
- First Round $16.31M
(Sep 2025)
- Investors Count 1
All 1 funding rounds of Whittard with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $16.31M | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in Whittard
Whittard has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include OakNorth Bank, EPIC Private Equity and Baugur Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank | 2013 | oaknorth.co.uk | Manchester, United Kingdom | |
| epicpe.com | ||||
| baugur.is |
Investor details for Whittard
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of Whittard
4 dated milestones of Whittard across 139 years, from founding to its latest funding, stage changes and deals.
- Founded Whittard is founded.
- Exit Acquired by Baugur Group.
- Exit Acquired by EPIC Private Equity.
- Funding First funding round of $16.3M.
Competitors of Whittard
Whittard has 3 listed competitors in our database. They include Fortnum & Mason, Ringtons and York Emporium.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fortnumandmason.com | 1707 | London, United Kingdom | Retailer of multi food products | |||
| ringtons.co.uk | 1907 | Newcastle Upon Tyne, United Kingdom | 2 | Serves as a brand specializing in coffee and teas. | ||
| yorkemporium.co.uk | 2015 | York, United Kingdom | 10 | Brand of tea & coffee |
Detailed competitors of Whittard
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Web traffic of Whittard
The website of Whittard (whittard.co.uk) receives about 633.6K visits a month and ranks #43,671 among all websites worldwide, #1,233 in Groceries.
- Monthly visits633.6K
▼ 38.7% vs previous month
- Unique visitors390.6K
per month
- Global rank#43,671
among all websites
- Category rank#1,233
Food and Drink · Groceries
- Bounce rate36%
- Pages per visit4.4
- Average visit1 min 48 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Whittard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| twinings.co.uk | 100% | #152,152 | View details | ||
teapigs.co.uk | teapigs.co.uk | 97% | #484,486 | – | |
| birdandblendtea.com | 93% | 421.8K | #75,270 | View details | |
theteamakers.co.uk | theteamakers.co.uk | 90% | – | ||
teapalace.co.uk | teapalace.co.uk | 89% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whittard
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- Audience overlap
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Related news about Whittard
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Frequently Asked Questions about Whittard
Whittard was founded in 1886 and raised its 1st funding round 139 years after it was founded.
Whittard is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Annual revenue of Whittard is $56.79M as on Dec 30, 2023.
Whittard was founded in 1886 in London, United Kingdom, as a tea and coffee brand. Various teas, including black, green, white, fruit, and herbal varieties, along with coffee and hot chocolates, are offered. Products are distributed through online sales and retail stores in the UK, with worldwide shipping available. Operations focus on the beverage sector, serving both domestic and international markets.
Whittard's top competitors include Fortnum & Mason, York Emporium and Ringtons.
Whittard offers Tea, Coffee, Hot Chocolate, Gifts, and 2 more products and services.
Whittard has 3 investors. Key investors include OakNorth Bank, EPIC Private Equity, and Baugur Group.
Whittard operates through Whittard Trading Limited.
Yes. Whittard was acquired by EPIC Private Equity in December 2008.
The website of Whittard receives about 634 thousand visits a month and ranks #43,671 among all websites worldwide.