About Whittard
Whittard is a Consumer company based in London (United Kingdom) founded in 1886, and was acquired by EPIC Private Equity in December 2008. It operates as a tea, coffee, and hot chocolates are sold by Whittard brand. Its website whittard.co.uk draws about 634 thousand monthly visits. Whittard offers products and services including Tea, Coffee, Hot Chocolate, Gifts, and Equipment. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its legal entity is WHITTARD TRADING LIMITED. Its competitors include Peet's Coffee & Tea, Fortnum & Mason, Ringtons, Meenakshi Tea House and York Emporium and 4 more.
Company details
Whittard was founded in 1886 in London, United Kingdom, as a tea and coffee brand. Various teas, including black, green, white, fruit, and herbal varieties, along with coffee and hot chocolates, are offered. Products are distributed through online sales and retail stores in the UK, with worldwide shipping available. Operations focus on the beverage sector, serving both domestic and international markets.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website whittard.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by EPIC Private Equity (Dec 2008)
- Legal Name Whittard Trading Limited
- Date of Incorporation 19 Nov, 2008
- Jurisdiction ABINGDON, ENGLAND
- Annual Revenue$56.79 M (USD)8as on Dec 30, 2023
- Net Profit$1.1 M (USD)-9as on Dec 30, 2023
- Latest Funding Round$16.31M (USD), Debt – Conventional
Sep 2025
- InvestorsOakNorth Bank
& 2 more
- Acquired by
Products & Services of Whittard
Whittard offers a comprehensive portfolio of products and services, including Tea, Coffee, Hot Chocolate, Gifts, and Equipment.
Variety of teas including loose leaf and flavored options
Coffee beans, pods, and ground coffee for brewing
Flavored hot chocolate and related spoons
Gift sets, hampers, and themed collections
Tea and coffee tools like mugs and infusers
Regular delivery plans for tea and coffee
Funding Insights of Whittard
- Total Rounds 1
- Last Round Debt – Conventional — $16.31M
- First Round $16.31M
(Sep 2025)
- Investors Count 1
All 1 funding rounds of Whittard with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $16.31M | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in Whittard
Whittard has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include OakNorth Bank, EPIC Private Equity and Baugur Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank | 2013 | oaknorth.co.uk | Manchester, United Kingdom | |
- | – | epicpe.com | - | |
- | – | baugur.is | - |
Investor details for Whittard
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Whittard
4 dated milestones of Whittard across 139 years, from founding to its latest funding, stage changes and deals.
- Founded Whittard is founded.
- Exit Acquired by Baugur Group.
- Exit Acquired by EPIC Private Equity.
- Funding First funding round of $16.3M.
Competitors of Whittard
Whittard has 9 listed competitors in our database. They include Peet's Coffee & Tea, Fortnum & Mason, Ringtons, Meenakshi Tea House and York Emporium, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| peets.com | 1966 | San Francisco, United States | – | 4,340 | Speciality coffee and tea brand | |
| fortnumandmason.com | 1707 | London, United Kingdom | – | – | Retailer of multi food products | |
| ringtons.co.uk | 1907 | Newcastle Upon Tyne, United Kingdom | – | 2 | Serves as a brand specializing in coffee and teas. | |
| meenakshitea.com | 2001 | Jaipur, India | – | – | Tea brand founded in 2001 and based in Jaipur, India. | |
| yorkemporium.co.uk | 2015 | York, United Kingdom | – | 10 | Brand of tea & coffee | |
| bexcoffee.com | 2019 | London, United Kingdom | – | – | Operates as a coffee brand providing high-quality products. | |
| rinscoffee.com | 2015 | Kendal, United Kingdom | – | – | Retailer of coffee and tea | |
| etcc.co.uk | 1990 | Edinburgh, United Kingdom | – | – | Brand of coffee and tea | |
| joeblackcoffeeandtea.co.uk | 2018 | Liverpool, United Kingdom | – | – | Provides fresh roasted coffee beans and training for homes and businesses. |
Detailed competitors of Whittard
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Whittard
The website of Whittard (whittard.co.uk) receives about 633.6K visits a month and ranks #43,671 among all websites worldwide, #1,233 in Groceries.
- Monthly visits633.6K
▼ 38.7% vs previous month
- Unique visitors390.6K
per month
- Global rank#43,671
among all websites
- Category rank#1,233
Food and Drink · Groceries
- Bounce rate36%
- Pages per visit4.4
- Average visit1 min 48 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Whittard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| twinings.co.uk | 100% | – | #152,152 | View details | |
teapigs.co.uk | teapigs.co.uk | 97% | – | #484,486 | – |
| birdandblendtea.com | 93% | 421.8K | #75,270 | View details | |
theteamakers.co.uk | theteamakers.co.uk | 90% | – | – | – |
teapalace.co.uk | teapalace.co.uk | 89% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whittard
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Whittard (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Whittard
Complete news archive for Whittard
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Frequently Asked Questions about Whittard
Whittard was founded in 1886 and raised its 1st funding round 139 years after it was founded.
Whittard is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Annual revenue of Whittard is $56.79M as on Dec 30, 2023.
Whittard was founded in 1886 in London, United Kingdom, as a tea and coffee brand. Various teas, including black, green, white, fruit, and herbal varieties, along with coffee and hot chocolates, are offered. Products are distributed through online sales and retail stores in the UK, with worldwide shipping available. Operations focus on the beverage sector, serving both domestic and international markets.
Whittard's top competitors include Peet's Coffee & Tea, Fortnum & Mason and Meenakshi Tea House.
Whittard offers Tea, Coffee, Hot Chocolate, Gifts, and 2 more products and services.
Whittard has 3 investors. Key investors include OakNorth Bank, EPIC Private Equity, and Baugur Group.
Whittard operates through Whittard Trading Limited.
Yes. Whittard was acquired by EPIC Private Equity in December 2008.
The website of Whittard receives about 634 thousand visits a month and ranks #43,671 among all websites worldwide.