Wholey

Berlin, Germany Founded: 2017 • Age: 9 yrs
Smoothie bowls, granola bars, and nut butter are sold online.
Annual revenue - Latest available
Total funding $6.5M 1 rounds
Employees 18 Tracked headcount
Investors 2 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About Wholey

Wholey is a company based in Berlin (Germany) founded in 2017 by Alexander Carsten and Alexander Stahr. Wholey has raised $6.5 million across 1 funding round from investors including Tengelmann Ventures and Feast Ventures. The company has 18 employees as of December 31, 2021. Wholey offers products and services including Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals. Wholey operates in a competitive market with competitors including Quazy Foods, Rugenwalder Muhle Carl Muller, The Rainforest Company, TOFUTOWN and Viva Maris, among others.

  • Headquarter Berlin, Germany
  • Employees 18 as on 31 Dec, 2021
  • Founders Alexander Carsten, Alexander Stahr
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website
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  • Legal Name Green Grizzly Gmbh
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $6.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $6.5 M (USD), Seed

    Mar 03, 2023

  • Investors
  • Employee Count
    18

    as on Dec 31, 2021

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Products & Services of Wholey

Wholey offers a comprehensive portfolio of products and services, including Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals.

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Organic granola for healthy, crunchy breakfast options.

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Müsli sweetened naturally to enhance daily mood.

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Flavorful granola with organic ingredients for versatile use.

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Cereals with reduced sugar for enjoyable breakfast routines.

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Light cereals made from natural components for quick meals.

Funding Insights of Wholey

Wholey has successfully raised a total of $6.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $6.5 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Wholey

Wholey has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Tengelmann Ventures and Feast Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm focused on tech sectors
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Investments & Acquisitions by Wholey

Investments
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Investment portfolio details for Wholey

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Financial Statements - Wholey

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Wholey Comparisons

Wholey Primary company
Description
Smoothie bowls, granola bars, and nut butter are sold online...
Location
Berlin, Germany
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
18
As of 2021
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Peer comparison for Wholey

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Competitors of Wholey

Wholey operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quazy Foods, Rugenwalder Muhle Carl Muller, The Rainforest Company, TOFUTOWN and Viva Maris, among others.

Company Name Domain Founded year HQ Location Description
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Microalgae and plant-based seafood alternatives are developed as ingredients.
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Internet first brand of meat, sausage & vegan products
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Internet first brand of banana chips, cashews, chocolates & butter
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Manufactures organic vegan products including tofu, seitan, and spreads for consumers.
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Provider of innovative food products made with seaweed
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Detailed competitors of Wholey

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Latest news on Wholey

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Complete news archive for Wholey

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Frequently Asked Questions about Wholey

Wholey was founded in 2017 and raised its 1st funding round 6 years after it was founded.

Wholey is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Wholey is a funded company, having raised a total of $6.5M across 1 funding round to date.

As of Dec 31, 2021, the latest employee count at Wholey is 18.

Wholey was founded in 2017 in Berlin, Germany, by co-founders Alexander Carsten and Alexander Stahr. An internet-first brand in the organic food sector is operated, focusing on the production and distribution of smoothie bowls, granola bars, and nut butter. Products are marketed and sold primarily through online channels to consumers in Europe, with emphasis placed on natural ingredients and direct-to-consumer operations.

Wholey's top competitors include Quazy Foods, Rugenwalder Muhle Carl Muller and The Rainforest Company.

Wholey offers Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals.

Wholey has 2 investors. Key investors include Tengelmann Ventures, and Feast Ventures.

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