Wholey

Berlin, Germany Founded: 2017 • Age: 9 yrs
Smoothie bowls, granola bars, and nut butter are sold online.

About Wholey

Wholey is a company based in Berlin (Germany) founded in 2017 by Alexander Carsten and Alexander Stahr.. Wholey has raised $6.5 million across 1 funding round from investors including Tengelmann Ventures and Feast Ventures. The company has 18 employees as of December 31, 2021. Wholey offers products and services including Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals. Wholey operates in a competitive market with competitors including Quazy Foods, Rugenwalder Muhle Carl Muller, The Rainforest Company, TOFUTOWN and Viva Maris, among others.

  • Headquarter Berlin, Germany
  • Employees 18 as on 31 Dec, 2021
  • Founders Alexander Carsten, Alexander Stahr
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Green Grizzly Gmbh
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $6.5 M (USD), Seed

    Mar 03, 2023

  • Investors
  • Employee Count
    18

    as on Dec 31, 2021

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Products & Services of Wholey

Wholey offers a comprehensive portfolio of products and services, including Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Organic granola for healthy, crunchy breakfast options.

Müsli sweetened naturally to enhance daily mood.

Flavorful granola with organic ingredients for versatile use.

Cereals with reduced sugar for enjoyable breakfast routines.

Light cereals made from natural components for quick meals.

Funding Insights of Wholey

Wholey has successfully raised a total of $6.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $6.5 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $6.5M
  • First Round

    (03 Mar 2023)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2023 Amount Seed - Wholey Valuation Tengelmann Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Wholey

Wholey has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Tengelmann Ventures and Feast Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm focused on tech sectors
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Wholey

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Wholey

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Wholey Comparisons

Employees
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Competitors of Wholey

Wholey operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quazy Foods, Rugenwalder Muhle Carl Muller, The Rainforest Company, TOFUTOWN and Viva Maris, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Microalgae and plant-based seafood alternatives are developed as ingredients.
domain founded_year HQ Location
Internet first brand of meat, sausage & vegan products
domain founded_year HQ Location
Internet first brand of banana chips, cashews, chocolates & butter
domain founded_year HQ Location
Manufactures organic vegan products including tofu, seitan, and spreads for consumers.
domain founded_year HQ Location
Provider of innovative food products made with seaweed
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Wholey

Frequently Asked Questions about Wholey

When was Wholey founded?

Wholey was founded in 2017 and raised its 1st funding round 6 years after it was founded.

Where is Wholey located?

Wholey is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Is Wholey a funded company?

Wholey is a funded company, having raised a total of $6.5M across 1 funding round to date. The company's 1st funding round was a Seed of $6.5M, raised on Mar 03, 2023.

How many employees does Wholey have?

As of Dec 31, 2021, the latest employee count at Wholey is 18.

What does Wholey do?

Wholey was founded in 2017 in Berlin, Germany, by co-founders Alexander Carsten and Alexander Stahr. An internet-first brand in the organic food sector is operated, focusing on the production and distribution of smoothie bowls, granola bars, and nut butter. Products are marketed and sold primarily through online channels to consumers in Europe, with emphasis placed on natural ingredients and direct-to-consumer operations.

Who are the top competitors of Wholey?

Wholey's top competitors include Quazy Foods, Rugenwalder Muhle Carl Muller and The Rainforest Company.

What products or services does Wholey offer?

Wholey offers Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals.

Who are Wholey's investors?

Wholey has 2 investors. Key investors include Tengelmann Ventures, and Feast Ventures.

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