About Wholey
Wholey is a Consumer company based in Berlin (Germany) founded in 2017 by Alexander Carsten and Alexander Stahr. Smoothie bowls, granola bars, and nut butter are sold online. Wholey has raised $6.5 million across 1 funding round from investors including Tengelmann Ventures and Feast Ventures. The company has 18 employees. Wholey offers products and services including Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Internet First Brand. Its legal entity is Green Grizzly GmbH. Its competitors include Quazy Foods, Rugenwalder Muhle Carl Muller and The Rainforest Company; 1 of its 3 listed competitors has raised funding.
Company details
Wholey was founded in 2017 in Berlin, Germany, by co-founders Alexander Carsten and Alexander Stahr. An internet-first brand in the organic food sector is operated, focusing on the production and distribution of smoothie bowls, granola bars, and nut butter. Products are marketed and sold primarily through online channels to consumers in Europe, with emphasis placed on natural ingredients and direct-to-consumer operations.
- Headquarters Berlin, Germany
- Employees 18
- Founders Alexander Carsten, Alexander Stahr
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website wholeyorganics.com
- Social LinkedIn Facebook Instagram
- Legal Name Green Grizzly Gmbh
- Total Equity Funding$6.5M (USD)
in 1 rounds
- Latest Funding Round$6.5M (USD), Seed
Mar 2023
- InvestorsTengelmann Ventures
& 1 more
- Employee Count18
Products & Services of Wholey
Wholey offers a comprehensive portfolio of products and services, including Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals.
Organic granola for healthy, crunchy breakfast options.
Müsli sweetened naturally to enhance daily mood.
Flavorful granola with organic ingredients for versatile use.
Cereals with reduced sugar for enjoyable breakfast routines.
Light cereals made from natural components for quick meals.
Funding Insights of Wholey
Wholey has successfully raised a total of $6.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $6.5 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.5M
- Total Rounds 1
- Last Round Seed — $6.5M
- First Round $6.5M
(Mar 2023)
- Investors Count 2
All 1 funding rounds of Wholey with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $6.5M | Seed | – | Tengelmann Ventures |
2 investors in total: 2 institutional.
Investors in Wholey
Wholey has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Tengelmann Ventures and Feast Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on tech sectors | tengelmann-ventures.com | Munich, Germany | ||
| feast.ventures |
Investor details for Wholey
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Wholey
2 people are tracked at Wholey (2 in leadership); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Alexander Carsten | Co-Founder | Leadership |
Alexander Stahr | Co-Founder | Leadership |
Complete people profiles for Wholey
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Wholey
2 dated milestones of Wholey across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Wholey is founded.
- Funding First funding round of $6.5M.
Competitors of Wholey
Wholey has 3 listed competitors in our database, 1 of them funded. They include Quazy Foods, Rugenwalder Muhle Carl Muller and The Rainforest Company.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quazyfoods.com | 2021 | Berlin, Germany | $871,640 | Microalgae and plant-based seafood alternatives are developed as ingredients. | ||
| ruegenwalder.de | 1834 | Bad Zwischenahn, Germany | Internet first brand of meat, sausage & vegan products | |||
| therainforest.com | 2016 | Berlin, Germany | Internet first brand of banana chips, cashews, chocolates & butter |
Detailed competitors of Wholey
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Wholey
Websites that share an audience with Wholey (wholeyorganics.com).
Websites whose visitors overlap most with Wholey. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lzdirekt.de | lzdirekt.de | 100% | #1,366,383 | – | |
| doehler.com | 100% | 51.8K | #604,929 | View details | |
biolandhof-knauf.de | biolandhof-knauf.de | 88% | #1,600,963 | – | |
| velivery.com | 70% | 680.7K | #298,607 | View details | |
gruene-kueche.de | gruene-kueche.de | 60% | #1,582,886 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Wholey
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Wholey
Wholey was founded in 2017 and raised its 1st funding round 6 years after it was founded.
Wholey is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Wholey is a funded company, having raised a total of $6.5M across 1 funding round to date. The company's 1st funding round was a Seed of $6.5M, raised on Mar 2023.
Wholey has 18 employees.
Wholey was founded in 2017 in Berlin, Germany, by co-founders Alexander Carsten and Alexander Stahr. An internet-first brand in the organic food sector is operated, focusing on the production and distribution of smoothie bowls, granola bars, and nut butter. Products are marketed and sold primarily through online channels to consumers in Europe, with emphasis placed on natural ingredients and direct-to-consumer operations.
Wholey's top competitors include Quazy Foods, Rugenwalder Muhle Carl Muller and The Rainforest Company.
Wholey offers Cereal Crunchy Granola, Good Mood Müsli, Choc Sea Salt Granola, Crispy Choccies Cereals, and Space Flakes Cereals.
Wholey has 2 investors. Key investors include Tengelmann Ventures, and Feast Ventures.
Wholey operates through Green Grizzly Gmbh.