About Wiggle
Wiggle is a Media & Entertainment company based in Portsmouth (United Kingdom) founded in 1999 by Mitch Dall and Harvey Jones, and was acquired by Frasers Group in March 2024. Sports cycles, running, swimming, and outdoor goods are retailed online. Wiggle has raised $22.71 million across 1 funding round from investors including Bridgepoint Capital, Frasers Group and Livingbridge. The company has 654 employees. Wiggle has completed 1 acquisition, including Bike24. Its website wiggle.com draws about 128 thousand monthly visits. Its focus areas include Consumer, Sports Tech, E-Commerce and Multi Sports. Its legal entity is WIGGLE LIMITED. Its competitors include SportsShoes, Surfdome and The Sports Edit; 1 of its 3 listed competitors has raised funding.
Company details
Wiggle is an online retailer of sports cycles, running, swimming, triathlon and outdoor goods. Their website is translated across multiple international languages including French, Spanish, Japanese, German, Italian, Dutch, Russian and Chinese. They provide deliveries to over 100 different countries and accept payment in ten different currencies Mitch Dall and Harvey Jones started this internet cycling retailer in 1999. In 2004, they launched their own brands cycle. ISIS Equity partners took a 42 stake in Wiggle in 2006 and later sold to Bridgepoint in 210 million deal in 2011.
- Headquarters Portsmouth, United Kingdom
- Employees 654
- Founders Mitch Dall, Harvey Jones
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Sports
- Email••••••••
- Website wiggle.com
- Social LinkedIn X Facebook
- Acquired by Signa Sports United (Jun 2021)
- Legal Name Wiggle Limited
- Date of Incorporation 03 Dec, 1991
- Jurisdiction LONDON
- Annual Revenue$366.63 M (USD)-8as on Sep 27, 2020
- Net Profit-$20.79 M (USD)59as on Sep 27, 2020
- Total Equity Funding$22.71M (USD)
in 1 rounds
- Latest Funding Round$22.71M (USD), Private Equity Round
Jul 2006
- InvestorsBridgepoint Capital
& 3 more
- Employee Count654
- Investments & Acquisitions
- Acquired by
Funding Insights of Wiggle
Wiggle has successfully raised a total of $22.71M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $22.71 million completed in July 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.71M
- Total Rounds 1
- Last Round Private Equity Round — $22.71M
- First Round $22.71M
(Jul 2006)
- Investors Count 1
All 1 funding rounds of Wiggle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2006 | $22.71M | Private Equity Round | – | – |
4 investors in total: 4 institutional.
Investors in Wiggle
Wiggle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Bridgepoint Capital, Frasers Group and Livingbridge.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Livingbridge is engaged in mid-market private equity investments. | 1999 | livingbridge.com | UK | |
Middle-market businesses up to €1 billion are acquired pan-Europe. | 1984 | bridgepoint.eu | Frankfurt, Germany | |
Retailer of sports products | 1982 | frasers.group | Shirebrook, United Kingdom | |
Operates an e-commerce store for indoor and outdoor sports equipment. | 2018 | signa-sportsunited.com | Berlin, Germany |
Investor details for Wiggle
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People of Wiggle
10 people are tracked at Wiggle (3 in leadership, 7 in team); the tracked headcount is 654.
| Name | Role | Group |
|---|---|---|
Mitch Dall | Co-Founder | Leadership |
Harvey Jones | Co-Founder | Leadership |
Colin Brand | Senior Finance Business Partner | Leadership |
Clare Bennie | Group PR & Partnerships Lead | Team |
Sacha Lategan | Wiggle & Chain Reaction Cycles Nordics Country Manager | Team |
Goutham Nandappa | Paid Search Marketing Executive | Team |
Chloe Lockhart | Commercial Finance Manager | Team |
Steven Lan | Content Editor | Team |
Joana Cardoso | Online Marketing Manager- North America & ROW | Team |
Fergus O'Loughlin | Retired | Team |
Complete people profiles for Wiggle
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Investments & Acquisitions by Wiggle
Wiggle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bike24.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sports cycling components and equipment are retailed online across Europe. | bike24.com | Dresden, Germany | 2002 | Oct 2017 | •••• |
Complete acquisition details for Wiggle
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Timeline of Wiggle
6 dated milestones of Wiggle across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Wiggle is founded.
- Funding First funding round of $22.7M.
- Exit Acquired by Bridgepoint Capital.
- Acquisition Acquires Bike24.
- Exit Acquired by Signa Sports United.
- Exit Acquired by Frasers Group.
Competitors of Wiggle
Wiggle has 3 listed competitors in our database, 1 of them funded. They include SportsShoes, Surfdome and The Sports Edit.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sportsshoes.com | 1982 | Bradford, United Kingdom | Manages an e-commerce store specializing in sportswear and accessories. | |||
| surfdome.com | 2005 | London, United Kingdom | 318 | Action sports and lifestyle products are retailed online by Surfdome. | ||
| thesportsedit.com | 2015 | London, United Kingdom | $2.24M | 12 | Sportswear for men and women is retailed online. |
Detailed competitors of Wiggle
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Web traffic of Wiggle
The website of Wiggle (wiggle.com) receives about 128.4K visits a month and ranks #227,731 among all websites worldwide, #7,443 in Sports.
- Monthly visits128.4K
▼ 10.5% vs previous month
- Unique visitors62.8K
per month
- Global rank#227,731
among all websites
- Category rank#7,443
Sports · Sports
- Bounce rate38%
- Pages per visit3.8
- Average visit1 min 01 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Wiggle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chainreactioncycles.com | 100% | 151.2K | #229,248 | View details | |
| evanscycles.com | 84% | 647.3K | #67,833 | View details | |
| performancebike.com | 83% | 536.5K | #79,731 | View details | |
| ribblecycles.co.uk | 83% | 253.1K | #175,480 | View details | |
| competitivecyclist.com | 72% | 442.8K | #78,408 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wiggle
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Frequently Asked Questions about Wiggle
Wiggle was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Wiggle is headquartered in Portsmouth, United Kingdom.
Wiggle is a funded company, having raised a total of $22.71M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $22.71M, raised on Jul 2006.
Wiggle has 654 employees.
Annual revenue of Wiggle is $366.63M as on Sep 27, 2020.
Wiggle is an online retailer of sports cycles, running, swimming, triathlon and outdoor goods. Their website is translated across multiple international languages including French, Spanish, Japanese, German, Italian, Dutch, Russian and Chinese. They provide deliveries to over 100 different countries and accept payment in ten different currencies Mitch Dall and Harvey Jones started this internet cycling retailer in 1999. In 2004, they launched their own brands cycle. ISIS Equity partners took a 42 stake in Wiggle in 2006 and later sold to Bridgepoint in 210 million deal in 2011.
Wiggle's top competitors include Surfdome, The Sports Edit and SportsShoes.
Wiggle has made 1 acquisition, including Bike24.
Wiggle has 4 investors. Key investors include Bridgepoint Capital, Frasers Group, Livingbridge, and Signa Sports United.
Wiggle operates through Wiggle Limited.
Yes. Wiggle was acquired by Signa Sports United in June 2021.
The website of Wiggle receives about 128 thousand visits a month and ranks #227,731 among all websites worldwide.