About Wiggle
Wiggle is a company based in Portsmouth (United Kingdom) founded in 1999 by Mitch Dall and Harvey Jones was acquired by Frasers Group in March 2024.. Wiggle has raised $22.71 million across 1 funding round from investors including Bridgepoint Capital, Frasers Group and Livingbridge. The company has 654 employees as of September 30, 2021. Wiggle has completed 1 acquisition, including Bike24. Wiggle operates in a competitive market with competitors including Signa Sports United, SportsShoes, Surfdome, The Sports Edit and Maudesport, among others.
- Headquarter Portsmouth, United Kingdom
- Employees 654 as on 30 Sep, 2021
- Founders Mitch Dall, Harvey Jones
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Wiggle Limited
- Date of Incorporation 03 Dec, 1991
- Jurisdiction LONDON
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Annual Revenue
$366.63 M (USD)-8as on Sep 27, 2020
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Net Profit
$-20.79 M (USD)59as on Sep 27, 2020
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EBITDA
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Total Equity Funding
$22.71 M (USD)
in 1 rounds
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Latest Funding Round
$22.71 M (USD), Private Equity Round
Jul 01, 2006
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Investors
Bridgepoint Capital
& 3 more
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Employee Count
654
as on Sep 30, 2021
- Investments & Acquisitions
- Acquired by
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Funding Insights of Wiggle
Wiggle has successfully raised a total of $22.71M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $22.71 million completed in July 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Private Equity Round — $22.7M
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First Round
First Round
(01 Jul 2006)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2006 | Amount | Private Equity Round - Wiggle | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wiggle
Wiggle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Bridgepoint Capital, Frasers Group and Livingbridge. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Livingbridge is engaged in mid-market private equity investments.
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Founded Year | Domain | Location | |
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Middle-market businesses up to €1 billion are acquired pan-Europe.
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Founded Year | Domain | Location | |
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Retailer of sports products
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wiggle
Wiggle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bike24. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Sports cycling components and equipment are retailed online across Europe.
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2002 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Wiggle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wiggle Comparisons
Competitors of Wiggle
Wiggle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Signa Sports United, SportsShoes, Surfdome, The Sports Edit and Maudesport, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operates an e-commerce store for indoor and outdoor sports equipment.
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| domain | founded_year | HQ Location |
Manages an e-commerce store specializing in sportswear and accessories.
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| domain | founded_year | HQ Location |
Action sports and lifestyle products are retailed online by Surfdome.
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| domain | founded_year | HQ Location |
Sportswear for men and women is retailed online.
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| domain | founded_year | HQ Location |
Provides sports equipment for education, recreation, and physical activities.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wiggle
Frequently Asked Questions about Wiggle
When was Wiggle founded?
Wiggle was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Where is Wiggle located?
Wiggle is headquartered in Portsmouth, United Kingdom.
Is Wiggle a funded company?
Wiggle is a funded company, having raised a total of $22.71M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $22.71M, raised on Jul 01, 2006.
How many employees does Wiggle have?
As of Sep 30, 2021, the latest employee count at Wiggle is 654.
What is the annual revenue of Wiggle?
Annual revenue of Wiggle is $366.63M as on Sep 27, 2020.
What does Wiggle do?
Wiggle is an online retailer of sports cycles, running, swimming, triathlon and outdoor goods. Their website is translated across multiple international languages including French, Spanish, Japanese, German, Italian, Dutch, Russian and Chinese. They provide deliveries to over 100 different countries and accept payment in ten different currencies Mitch Dall and Harvey Jones started this internet cycling retailer in 1999. In 2004, they launched their own brands cycle. ISIS Equity partners took a 42 stake in Wiggle in 2006 and later sold to Bridgepoint in 210 million deal in 2011.
Who are the top competitors of Wiggle?
Wiggle's top competitors include Surfdome, The Sports Edit and KIT RADAR.
How many acquisitions has Wiggle made?
Wiggle has made 1 acquisition, including Bike24.
Who are Wiggle's investors?
Wiggle has 4 investors. Key investors include Bridgepoint Capital, Frasers Group, Livingbridge, and Signa Sports United.
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