About Wiggle
Wiggle is a company based in Portsmouth (United Kingdom) founded in 1999 by Mitch Dall and Harvey Jones was acquired by Frasers Group in March 2024. Wiggle has raised $22.71 million across 1 funding round from investors including Bridgepoint Capital, Frasers Group and Livingbridge. The company has 654 employees as of September 30, 2021. Wiggle has completed 1 acquisition, including Bike24. Wiggle operates in a competitive market with competitors including Signa Sports United, SportsShoes, Surfdome, The Sports Edit and Maudesport, among others.
- Headquarter Portsmouth, United Kingdom
- Employees 654 as on 30 Sep, 2021
- Founders Mitch Dall, Harvey Jones
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Wiggle Limited
- Date of Incorporation 03 Dec, 1991
- Jurisdiction LONDON
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Annual Revenue
$366.63 M (USD)-8as on Sep 27, 2020
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Net Profit
-$20.79 M (USD)59as on Sep 27, 2020
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EBITDA
Not available
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Total Equity Funding
$22.71 M (USD)
in 1 rounds
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Latest Funding Round
$22.71 M (USD), Private Equity Round
Jul 01, 2006
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Investors
Bridgepoint Capital
& 3 more
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Employee Count
654
as on Sep 30, 2021
- Investments & Acquisitions
- Acquired by
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People of Wiggle
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Funding Insights of Wiggle
Wiggle has successfully raised a total of $22.71M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $22.71 million completed in July 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Wiggle
Wiggle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Bridgepoint Capital, Frasers Group and Livingbridge.
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Livingbridge is engaged in mid-market private equity investments.
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Middle-market businesses up to €1 billion are acquired pan-Europe.
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Retailer of sports products
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Investor details for Wiggle
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Investments & Acquisitions by Wiggle
Wiggle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bike24.
Investment portfolio details for Wiggle
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Sports cycling components and equipment are retailed online across Europe.
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Complete acquisition details for Wiggle
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Financial Statements - Wiggle
Detailed financials for Wiggle
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Wiggle Comparisons
Peer comparison for Wiggle
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Competitors of Wiggle
Wiggle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Signa Sports United, SportsShoes, Surfdome, The Sports Edit and Maudesport, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Operates an e-commerce store for indoor and outdoor sports equipment.
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Manages an e-commerce store specializing in sportswear and accessories.
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Action sports and lifestyle products are retailed online by Surfdome.
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Sportswear for men and women is retailed online.
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Provides sports equipment for education, recreation, and physical activities.
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Detailed competitors of Wiggle
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Latest news on Wiggle
Complete news archive for Wiggle
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Frequently Asked Questions about Wiggle
Wiggle was founded in 1999 and raised its 1st funding round 7 years after it was founded.
Wiggle is headquartered in Portsmouth, United Kingdom.
Wiggle is a funded company, having raised a total of $22.71M across 1 funding round to date.
As of Sep 30, 2021, the latest employee count at Wiggle is 654.
Annual revenue of Wiggle is $366.63M as on Sep 27, 2020.
Wiggle is an online retailer of sports cycles, running, swimming, triathlon and outdoor goods. Their website is translated across multiple international languages including French, Spanish, Japanese, German, Italian, Dutch, Russian and Chinese. They provide deliveries to over 100 different countries and accept payment in ten different currencies Mitch Dall and Harvey Jones started this internet cycling retailer in 1999. In 2004, they launched their own brands cycle. ISIS Equity partners took a 42 stake in Wiggle in 2006 and later sold to Bridgepoint in 210 million deal in 2011.
Wiggle's top competitors include Surfdome, The Sports Edit and KIT RADAR.
Wiggle has made 1 acquisition, including Bike24.
Wiggle has 4 investors. Key investors include Bridgepoint Capital, Frasers Group, Livingbridge, and Signa Sports United.