About Wiggles
Wiggles is a Consumer company based in Pune (India) founded in 2018 by Rishi Tandulwadkar, Venky Mahadevan, Anushka Iyer, and Rajh V Iyer. Veterinary care products and services for pets are provided. It operates in the Consumer and Healthcare sectors. Wiggles has raised $9.64 million across 7 funding rounds from investors including Angel List, Wellfound and 2Point2 Capital. The company has 252 employees. Wiggles has completed 1 acquisition, including Captain Zack. Wiggles was last valued at $12.89 million in June 2024. Its chief executive, as recorded, is Anushka Iyer. Its website wiggles.in draws about 112 thousand monthly visits. Its Indian entity Sixth Sense Retail Private Limited reported revenue of ₹21.65 Cr. Its focus areas include HealthTech, Veterinary HealthTech, Digital Health and Online Medical Store. Its competitors include Goofy Tails, Nutriwoof and Furrbites; 1 of its 3 listed competitors has raised funding.
Company details
Wiggles was founded in 2018 in Pune, India, and operates in the pet care sector. A variety of products, including supplements, foods, medicines, and ayurvedic and herbal care items, is offered. Educational content on topics such as gut health, wet food benefits, and seasonal care is provided through an informative blog. Additional services encompass on-call veterinary consultations and grooming.
- Headquarters Pune, India
- Employees 252
- Founders Rishi Tandulwadkar, Venky Mahadevan, Anushka Iyer, Rajh V Iyer
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website wiggles.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Sixth Sense Retail Private Limited
- Date of Incorporation 10 Dec, 2018
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹21.65 Cr
FY 2024 · -22% YoY
- Net Loss-₹43.19 Cr
FY 2024 · -199% margin
- EBITDA-₹40.30 Cr
FY 2024 · -186% margin
- Total Equity Funding$9.64M (USD)
in 7 rounds
- Latest Funding Round$474.85K (USD), Seed
Mar 2025
- InvestorsAngel List
& 99 more
- Employee Count252
- Investments & Acquisitions
Associated legal entities of Wiggles
Wiggles operates through Sixth Sense Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sixth Sense Retail Private Limited CIN U74993PN2018PTC180655 | Active | 10 Dec 2018 | Pune, Maharashtra | ₹21.7 Cr | 252 | 4 | View details |
Apps and channels of Wiggles
its YouTube channel Wiggles India has 622 subscribers and 30 videos.
Videos from Wiggles
The most watched videos on Wiggles's YouTube channel, Wiggles India (622 subscribers). Click a video to play it here.
More on Wiggles India.
Funding Insights of Wiggles
Wiggles has successfully raised a total of $9.64M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $474.85 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.64M
- Total Rounds 7
- Last Round Seed — $474,850
- First Round $174,045
(Jan 2019)
- Investors Count 100
All 7 funding rounds of Wiggles with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $474,850 | Seed | – | – | |
| Jun 2024 | $466,309 | Series A | $12.89M | Nachiket Deshpande | |
| Sep 2021 | $5.5M | Seed | – | Anthill Ventures, Rahul Rathi | |
| Apr 2021 | $639,553 | Angel Round | $13.27M | Nitin Jyoti, Sushma Nag | |
| Apr 2020 | $1.26M | Seed | $••••• | Pasupuleti Kiran, Padmakala Rekhapalli | |
| Apr 2019 | $1.12M | Seed | $••••• | Kavita Lahoti | |
| Jan 2019 | $174,045 | Angel Round | $••••• | Yogesh Lahoti, Shweta Jain |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2024 | $12.89M | •••••••• |
| Apr 2021 | $13.27M | •••••••• |
| Apr 2020 | $••••• | •••••••• |
| Apr 2019 | $••••• | •••••••• |
| Jan 2019 | $••••• | •••••••• |
Full valuation and stage history of Wiggles
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $12.89M (Jun 2024). 100 investors in total: 11 institutional and 89 angel.
Investors in Wiggles
Wiggles has secured backing from 100 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Angel List, Wellfound and 2Point2 Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early and growth stage tech startups. | anthillventures.com | Hyderabad, India | ||
Venture debt fund focused on early stage companies | 2021 | panthera-peak.com | ||
Investment firm managing portfolios in high-quality Indian companies for long-term returns. | 2016 | 2point2capital.com | Mumbai, India | |
Business consulting services are provided to organizations by Cocoon Projects. | cocoonprojects.tcc.mode | |||
Limited information is available on MSCT Partners' activities. | msctpartners.tcc.mode | Delhi, India | ||
Startup jobs are connected to individuals via a dedicated platform. | 2013 | wellfound.com | New York, United States | |
Alternative investment platform for startups and investors is operated. | 2010 | angellist.com | San Francisco, United States | |
| aminfinvest.tcc.mode | ||||
Biological products for livestock animals | 2007 | vetbiochem.in | Pune, India | |
Digital marketing services are offered by Xebec in India. | 1992 | xebecindia.com | Pune, India |
Investor details for Wiggles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Sixth Sense Retail Private Limited (Wiggles)
Sixth Sense Retail Private Limited is the primary company behind Wiggles. The board of Sixth Sense Retail Private Limited currently have 3 directors; the longest-serving is Raj Venkataramani Iyer, appointed in 2018. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Raj Venkataramani Iyer DIN 03409438 | Managing Director | 10 Dec 2018 | 7 yrs 10 mo | Sixth Sense Retail Private Limited |
| Anushka Raj Iyer DIN 08316205 | Director | 01 Jan 2019 | 7 yrs 9 mo | Sixth Sense Retail Private Limited |
| Yogesh Babulal Lahoti DIN 01586566 | Director | 02 Aug 2023 | 3 yrs 2 mo | Sixth Sense Retail Private Limited |
People of Wiggles
4 people are tracked at Wiggles (4 in leadership); the tracked headcount is 252.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Venky Mahadevan | Co-Founder & CTO | Leadership |
| Co-Founder & CEO | Leadership | |
Rajh V Iyer | Co-Founder & CMD | Leadership |
Complete people profiles for Wiggles
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Financials of Wiggles
Figures of Sixth Sense Retail Private Limited, the primary company behind Wiggles, for FY 2024. Revenue was ₹21.65 Cr (-22% year on year). Net loss was -₹43.19 Cr (-199% margin). EBITDA was -₹40.30 Cr (-186% margin). Revenue has grown at a compounded annual rate of +76% over three years and +484% over five years.
- ₹21.65 CrRevenue · FY 2024 · -22% YoY
- -₹43.19 CrNet loss · -199% margin
- -₹40.30 CrEBITDA · -186% margin
- ₹3 LakhPaid-up capital
- 252Employees (provident fund records)
- +76%Revenue CAGR, 3 years
- +484%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sixth Sense Retail Private Limited are on its company page.
Detailed financial statements for Wiggles
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Investments & Acquisitions by Wiggles
Wiggles has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Captain Zack.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet-first brand of pet grooming products | captainzack.in | Mumbai, India | 2017 | Mar 2023 | •••• |
Complete acquisition details for Wiggles
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Wiggles
5 dated milestones of Wiggles across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Wiggles is founded.
- Funding First funding round of $174K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Captain Zack.
- Funding Latest funding round, Seed, of $475K.
Competitors of Wiggles
Wiggles has 3 listed competitors in our database, 1 of them funded. They include Goofy Tails, Nutriwoof and Furrbites.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goofytails.com | 2018 | Delhi, India | $1.61M | Multi-category pet supplies for cats and dogs are offered online. | ||
| nutriwoof.in | 2020 | Mumbai, India | Online platform providing pet health, wellness products, and accessories. | |||
| furrbite.com | 2024 | Mumbai, India | Online retailer of natural catnip, sprays, and training products for cats. |
Detailed competitors of Wiggles
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Wiggles
The website of Wiggles (wiggles.in) receives about 111.6K visits a month and ranks #720,141 among all websites worldwide, #6,073 in Pet Food and Supplies.
- Monthly visits111.6K
▲ 128.5% vs previous month
- Unique visitors25.2K
per month
- Global rank#720,141
among all websites
- Category rank#6,073
Pets and Animals · Pet Food and Supplies
- Bounce rate67%
- Pages per visit1.6
- Average visit35 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with Wiggles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
petevolution.com | petevolution.com | 100% | #1,056,904 | – | |
| petsy.online | 99% | View details | |||
| goofytails.com | 99% | 27.8K | #969,247 | View details | |
puprise.com | puprise.com | 96% | #3,458,539 | – | |
all4pets.in | all4pets.in | 94% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wiggles
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Related news about Wiggles
Complete news archive for Wiggles
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Frequently Asked Questions about Wiggles
Wiggles was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Wiggles is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Anushka Iyer is the CEO of Wiggles, as recorded in our data. They have also founded this company.
Wiggles is a funded company, having raised a total of $9.64M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $174.05K, raised on Jan 2019.
Wiggles has 252 employees.
The primary company behind Wiggles, Sixth Sense Retail Private Limited, reported revenue of ₹21.65 Cr for FY 2024, down 22% year on year.
Wiggles was founded in 2018 in Pune, India, and operates in the pet care sector. A variety of products, including supplements, foods, medicines, and ayurvedic and herbal care items, is offered. Educational content on topics such as gut health, wet food benefits, and seasonal care is provided through an informative blog. Additional services encompass on-call veterinary consultations and grooming.
Wiggles's top competitors include Goofy Tails, Nutriwoof and Furrbites.
Wiggles has made 1 acquisition, including Captain Zack.
Wiggles has 100 investors. Key investors include Angel List, Wellfound, 2Point2 Capital, Panthera Peak Capital, and Xebec India.
The valuation of Wiggles is $12.89M as of Jun 2024.
Wiggles operates through Sixth Sense Retail Private Limited.