About Will Plus
Will Plus is a publicly listed company based in Minato (Japan) founded in 2007. It operates as a multiple auto brands are retailed through franchises in Japan. Its chief executive is Takashi Naruse. Its website willplus.co.jp draws about 49 thousand monthly visits. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Diversified. Its competitors include Nissan Motor, Pendragon, COYOTE, Azoop and ZERO Group and 3 more; 1 of its 8 listed competitors has raised funding.
Company details
Will Plus Holdings was established in 2007 as a multi-franchise auto dealership group in Minato City, Japan. Brands such as Fiat, Jeep, Jaguar, BMW, Porsche, Volvo, Alfa Romeo, Mini, and Land Rover are represented across operations. Four subsidiariesChecker Motors, Will Plus Motor, Tei Europe Auto, and Will Plus Eins Corporationare utilized for dealership activities. The group has been listed on the Tokyo Stock Exchange (JASDAQ) since March 2016.
- Headquarters Minato, Japan
- Stage Public
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Automotive Industry
- Phone•••• ••••
- Website willplus.co.jp
- Legal Name Willplus Holdings Corp.
- Annual Revenue$596.17 M (USD)9.28as on Jun 30, 2026
- Net Profit$6.83 M (USD)-23.21as on Jun 30, 2026
- EBITDA$22.59 M (USD)-4.33as on Jun 30, 2026
People of Will Plus
1 people are tracked at Will Plus (1 in leadership).
| Name | Role | Group |
|---|---|---|
Takashi Naruse | CEO & President | Leadership |
Complete people profiles for Will Plus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Will Plus
Will Plus is a publicly listed company on the TSE with ticker symbol 3538 in Japan, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date24 Mar 2016
- Listed onTSE: 3538
- Listed entityWILLPLUS Holdings Corp.
- Exchange sectorRetail trade
- ISINJP3154270007
- Share price1,007.00 JPY (+0.1% on the day) · 2026-10-14
- Market capitalisation10,033,113,876.00 JPY
- Price to earnings8.3
- EPS (diluted, trailing year)121.92 JPY
- Dividend yield4.62%
- Volume (last session)4,400
Financials of Will Plus
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 96.84B JPY | 1.11B JPY | 3.67B JPY |
| 2025 | 88.61B JPY | 1.44B JPY | 3.84B JPY |
| 2024 | 47.75B JPY | 1.12B JPY | 3.13B JPY |
| 2023 | 44.12B JPY | 1.30B JPY | 3.19B JPY |
| 2022 | 39.70B JPY | 1.55B JPY | 3.56B JPY |
Detailed financial statements for Will Plus
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Will Plus
Will Plus has 8 listed competitors in our database, 1 of them funded. They include Nissan Motor, Pendragon, COYOTE, Azoop and ZERO Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nissan-global.com | 1933 | Takashima, Japan | – | 134,111 | Automotive vehicles are manufactured by Nissan Motor in various categories. | |
| pendragonplc.com | 1989 | Nottingham, United Kingdom | – | 9,564 | Car dealership, repair, and leasing services are provided. | |
| moncoyote.com | 2005 | Suresnes, France | – | – | Integrated solutions for fleet management and vehicle tracking | |
| azoop.co.jp | 2017 | Setagaya, Japan | $7.84M | – | Online auction platform for used commercial vehicles is operated. | |
| zero-group.co.jp | 1961 | Kawasaki, Japan | – | – | Logistics and maintenance services are provided for the transportation industry. | |
| ancar.co.jp | 2015 | Tokyo, Japan | – | – | P2P used car buying and selling platform | |
| goo-net.com | 1999 | Nagoya, Japan | – | – | Operates an online classified portal for used cars. | |
| 2960.co.jp | 2019 | Yokohama, Japan | – | – | It delivers comprehensive solutions of car-themed entertainment and services. |
Detailed competitors of Will Plus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Will Plus
The website of Will Plus (willplus.co.jp) receives about 48.8K visits a month and ranks #697,955 among all websites worldwide, #5,467 in Automotive Industry.
- Monthly visits48.8K
▲ 23.5% vs previous month
- Unique visitors9.3K
per month
- Global rank#697,955
among all websites
- Category rank#5,467
Vehicles · Automotive Industry
- Bounce rate20%
- Pages per visit5.6
- Average visit9 min 07 sec
- DevicesDesktop 65% · Mobile 35%
Websites whose visitors overlap most with Will Plus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
checker-motors.co.jp | checker-motors.co.jp | 100% | – | – | – |
vw-dealer.jp | vw-dealer.jp | 91% | – | #256,615 | – |
engcar.jp | engcar.jp | 87% | – | #1,550,737 | – |
Top companies in Automotive Retail & Aftersales
10 companies that operate in the same segment as Will Plus (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.85 B | – | 11 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,381 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Will Plus
Complete news archive for Will Plus
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Will Plus
Will Plus was founded in 2007.
Will Plus is headquartered in Minato, Japan. It is registered at Minato, Tokyo, Japan.
Takashi Naruse is the current CEO of Will Plus.
Annual revenue of Will Plus is $596.17M as on Jun 30, 2026.
Will Plus Holdings was established in 2007 as a multi-franchise auto dealership group in Minato City, Japan. Brands such as Fiat, Jeep, Jaguar, BMW, Porsche, Volvo, Alfa Romeo, Mini, and Land Rover are represented across operations. Four subsidiariesChecker Motors, Will Plus Motor, Tei Europe Auto, and Will Plus Eins Corporationare utilized for dealership activities. The group has been listed on the Tokyo Stock Exchange (JASDAQ) since March 2016.
Will Plus's top competitors include Nissan Motor, COYOTE and Pendragon.
Yes, Will Plus is publicly traded on TSE under the ticker symbol 3538.