About Willed
Willed is a company based in Moorabbin (Australia) founded in 2020. Willed has raised $6 million across 1 funding round from investors including Ellerston Capital, Thorney and Paul Dwyer. Willed operates in a competitive market with competitors including Farewill, FreeWill, Safewill, Willful and Alix, among others.
- Total Equity Funding$6M (USD)
in 1 rounds
- Latest Funding Round$6M (USD), Series A
Jun 2022
- InvestorsEllerston Capital
& 4 more
Apps and channels of Willed
its YouTube channel Willed has 33 subscribers and 19 videos.
Videos from Willed
The most watched videos on Willed's YouTube channel, Willed (33 subscribers). Click a video to play it here.
More on Willed.
Funding Insights of Willed
Willed has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Series A round of $6 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Series A — $6M
- First Round $6M
(Jun 2022)
- Investors Count 5
All 1 funding rounds of Willed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $6M | Series A | – | Bell Potter |
5 investors in total: 3 institutional and 2 angel.
Investors in Willed
Willed has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Ellerston Capital, Thorney and Paul Dwyer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are funded by Thorney's venture capital operations. | 1991 | thorney.com.au | Melbourne, Australia | |
Diversified investment management services are provided by Ellerston Capital. | 2002 | ellerstoncapital.com | Sydney, Australia | |
Corporate advisory services are delivered across Australia by the firm. | – | bellpotter.com.au | Melbourne, Australia | |
PD Paul Dwyer | Angel investor and entrepreneur, focused on Indian startups and technology innovation. | – | unknown_077dffd07d6d4d7c8 | - |
HR Hugh Robertson | - | – | unknown_0632b40fba2c4e89b | - |
Investor details for Willed
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Willed
3 people are tracked at Willed (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Tim Glasson | CTO | Leadership |
Aaron Zelman | Joint CEO & Co-Founder | Leadership |
Tammy Cohen | Business Development Manager - Partnerships | Team |
Complete people profiles for Willed
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Willed
2 dated milestones of Willed across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Willed is founded.
- Funding First funding round of $6.0M.
Competitors of Willed
Willed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Farewill, FreeWill, Safewill, Willful and Alix, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| farewill.com | 2015 | London, United Kingdom | $36.81M | 100 | Online platform for wills management and end-of-life planning is operated. | |
| freewill.com | 1998 | New York, United States | $30M | – | Online legal will management solutions are provided for non-profits. | |
| safewill.com | 2011 | Sydney, Australia | $17.71M | – | Cloud based will creation platform | |
| willful.co | 2017 | Toronto, Canada | $1.71M | 27 | Cloud-based platform for will-making solutions is operated. | |
| meetalix.com | 2022 | New York, United States | $25.5M | – | Estate planning is streamlined via AI-powered platform and services. | |
| mygoodtrust.com | 2020 | Palo Alto, United States | $8.15M | – | Cloud based platform offering will management solution | |
| yellow.org | 2021 | Mahe, Seychelles | $10M | – | Hybrid Layer-3 non-custodial digital exchange is facilitated through blockchain technology. | |
| legalkarma.io | 2020 | Austin, United States | $6.83M | 4 | Estate planning services are provided to businesses through financial institutions. | |
| cadence.care | 2020 | New York, United States | $143.55M | – | Remote care platform provided for chronic condition management at home. |
Detailed competitors of Willed
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Willed
The website of Willed (willed.com.au) receives about 82.5K visits a month.
- Monthly visits82.5K
▼ 9.2% vs previous month
Websites whose visitors overlap most with Willed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bare.com.au | 100% | 70.6K | #452,724 | View details | |
pt.qld.gov.au | pt.qld.gov.au | 88% | – | #276,035 | – |
commonground.org.au | commonground.org.au | 80% | – | #1,214,892 | – |
| nsw.gov.au | 76% | 32M | #1,646 | View details | |
| ngssuper.com.au | 72% | – | #325,784 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Willed
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Willed
Complete news archive for Willed
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Willed
10 companies that operate in the same segment as Willed (Legal Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Legal practice management software is provided for law firm operations. | 2007 | Burnaby, British Columbia, Canada | USD 1.79 B | – | – | |
AI-powered software for contract drafting and management is provided. | 2017 | India | USD 112.95 M | USD 2.43 M | 162 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered ediscovery platform streamlines investigations and workflows. | 2012 | Houston, Texas, United States | USD 194.03 M | USD 156.85 M | 561 | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | – | |
Cloud-based legal management and data services are provided for businesses. | 2008 | Toronto, Ontario, Canada | – | USD 7.63 B | 26,400 | |
AI-driven legal research platform for attorneys is operated. | 2013 | San Francisco, California, United States | USD 67.83 M | – | – | |
Online legal services are offered to businesses and families. | 2008 | San Francisco, California, United States | USD 288.44 M | – | – | |
SaaS-driven property management software for owners and residential property managers | 2006 | Santa Barbara, California, United States | USD 30 M | USD 950.82 M | 1,630 |
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Frequently Asked Questions about Willed
Willed was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Willed is headquartered in Moorabbin, Australia. It is registered at Moorabbin, Victoria, Australia.
Willed is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Series A of $6M, raised on Jun 2022.
Willed was founded in 2020 and is based in Moorabbin, Australia. Operations focus on the estate planning sector through an online platform where wills are created to allocate assets among relatives. Services include video messages for loved ones, designations of gifts to individuals or charities, and data protection via encryption. Access is provided on a subscription model.
Willed has 5 investors. Key investors include Ellerston Capital, Thorney, Paul Dwyer, Hugh Robertson, and Bell Potter.