About Atlassian Williams Racing
Atlassian Williams Racing is a Media & Entertainment company based in Wantage (United Kingdom) founded in 1977, and was acquired by Dorilton in August 2020. Motor racing services are provided in the Formula 1 sector. It operates on a Direct-to-Consumer (D2C) and Revenue Share model. Atlassian Williams Racing has completed 1 acquisition, including Cerac. Its chief executive, as recorded, is Mike O'Driscoll. Its website williamsf1.com draws about 562 thousand monthly visits. Atlassian Williams Racing offers products and services including Formula 1 Racing, Merchandise, and Race Day Experiences. Its focus areas include Sports, Motorsports and Formula 1. Its legal entity is Williams Grand Prix Engineering Services LLP.
Company details
Atlassian Williams Racing is engaged in professional Formula 1 racing. The team is based in Grove, United Kingdom, and participates in global Grand Prix events. Merchandise such as apparel and accessories is sold to fans. Race day experiences are provided at the Experience Centre. The organization is supported through partnerships and sponsorships within the motorsports sector.
- Headquarters Wantage, United Kingdom
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Vehicles · Motorsports
- Email••••••••
- Website williamsf1.com
- Social LinkedIn X
- Acquired by Dorilton (Aug 2020)
- Legal Name Williams Grand Prix Engineering Services Llp
- Latest Funding Round$2.5M (USD), Grant
Jan 2015
- InvestorsEuropean Union
& 1 more
- Investments & Acquisitions
- Acquired byDorilton
(Aug 2020)
Products & Services of Atlassian Williams Racing
Atlassian Williams Racing offers a comprehensive portfolio of products and services, including Formula 1 Racing, Merchandise, and Race Day Experiences.
Formula 1 racing team participation is managed professionally.
Team merchandise including apparel and accessories is sold.
Behind-the-scenes race day experiences are offered to fans.
Apps and channels of Atlassian Williams Racing
Atlassian Williams Racing publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Atlassian Williams Racing
- Total Rounds 1
- Last Round Grant — $2.5M
- First Round $2.5M
(Jan 2015)
- Investors Count 1
All 1 funding rounds of Atlassian Williams Racing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $2.5M | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Atlassian Williams Racing
Atlassian Williams Racing has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union and Dorilton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in tech sectors and PE firm investing in mid-market companies | doriltongroup.com | New York, United States | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Atlassian Williams Racing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Atlassian Williams Racing
116 people are tracked at Atlassian Williams Racing (28 in leadership, 5 in board & advisors, 83 in team).
| Name | Role | Group |
|---|---|---|
Mike O'Driscoll | CEO | Leadership |
Michael Stoute | Head Of Operational Programme | Leadership |
Frank Williams | Founder | Leadership |
Patrick Head | Founder | Leadership |
François-Xavier Demaison | Technical Director | Leadership |
Beth Farrant | Procurement Business Partner | Leadership |
Axel Kruse | Chief Operations Director | Leadership |
James Green | Head Of Operational Programme | Leadership |
Scott Williams | Operations Director | Leadership |
Mark Lloyd | Head Of Design - Chassis, Bodywork And Wings | Leadership |
Fabrice Moncade | Chief Engineer Computing Science | Leadership |
Pat Fry | Chief Technical Officer | Leadership |
Tom Pattison | Inventory And Logistics Director | Leadership |
John Ingle | Head Of Dyno Technology | Leadership |
Dave Robson | Chief Engineer | Leadership |
Paul Williams | Chief Trackside Engineer | Leadership |
Gareth Read | Head Of Methods Engineering | Leadership |
Ciaran Perucca | Director Of Car Programme | Leadership |
Jon Liddle | Head Of Facilities Delivery | Leadership |
Daniel Picariello | Head Of Direct Procurement | Leadership |
96 more people are available in the full profile.
Complete people profiles for Atlassian Williams Racing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Atlassian Williams Racing
Atlassian Williams Racing has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cerac.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of physical vapor deposition process for glass | cerac.com | Milwaukee, United States | 1995 | Jan 2006 | $25M |
Complete acquisition details for Atlassian Williams Racing
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Atlassian Williams Racing
5 dated milestones of Atlassian Williams Racing across 43 years, from founding to its latest funding, stage changes and deals.
Web traffic of Atlassian Williams Racing
The website of Atlassian Williams Racing (williamsf1.com) receives about 562.2K visits a month and ranks #52,342 among all websites worldwide, #1,001 in Motorsports.
- Monthly visits562.2K
▼ 38.7% vs previous month
- Unique visitors388.2K
per month
- Global rank#52,342
among all websites
- Category rank#1,001
Vehicles · Motorsports
- Bounce rate44%
- Pages per visit3.6
- Average visit1 min 07 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Atlassian Williams Racing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mclaren.com | 100% | 1.6M | #33,100 | View details | |
| formula1.com | 100% | 14.1M | #1,460 | View details | |
forceindiaf1.com | forceindiaf1.com | 96% | – | ||
bmw-sauber-f1.com | bmw-sauber-f1.com | 96% | – | ||
| redbullracing.com | 96% | 834.9K | #59,333 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Atlassian Williams Racing
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Sports & Fitness Services
2 companies that operate in the same segment as Atlassian Williams Racing (Sports & Fitness Services) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of an online football news platform | 1992 | London, England, United Kingdom | ||||
Football club services, including academies and marketing, are provided globally. | 2013 | Manchester, Greater Manchester, United Kingdom | USD 1.59 B | USD 1.06 B | 1,501 |
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Related news about Atlassian Williams Racing
Complete news archive for Atlassian Williams Racing
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- Brand-specific news history
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Frequently Asked Questions about Atlassian Williams Racing
Atlassian Williams Racing was founded in 1977 and raised its 1st funding round 38 years after it was founded.
Atlassian Williams Racing is headquartered in Wantage, United Kingdom.
Mike O'Driscoll is the CEO of Atlassian Williams Racing, as recorded in our data.
Atlassian Williams Racing is engaged in professional Formula 1 racing. The team is based in Grove, United Kingdom, and participates in global Grand Prix events. Merchandise such as apparel and accessories is sold to fans. Race day experiences are provided at the Experience Centre. The organization is supported through partnerships and sponsorships within the motorsports sector.
Atlassian Williams Racing offers Formula 1 Racing, Merchandise, and Race Day Experiences.
Atlassian Williams Racing has made 1 acquisition, including Cerac.
Atlassian Williams Racing has 2 investors. Key investors include European Union, and Dorilton.
Atlassian Williams Racing operates through Williams Grand Prix Engineering Services Llp.
Yes. Atlassian Williams Racing was acquired by Dorilton in August 2020.
Yes. Atlassian Williams Racing publishes Williams Racing and 1 more app, with over 100,000 downloads.
The website of Atlassian Williams Racing receives about 562 thousand visits a month and ranks #52,342 among all websites worldwide.