About Willies Reserve
Willies Reserve is a Consumer company based in Denver (United States) founded in 2016 by Willie Nelson. Private label marijuana products are sold through offline retailers. Willies Reserve has raised $12 million across 1 funding round from investors including Tuatara Capital and Hypur Ventures. Willies Reserve offers products and services including Premium Flower, Infused Gummies, Vape Distillate Cartridges, and CBD-Infused Coffees. Its focus areas include Consumer Goods, Tobacco Products, Multi-Category and Retail. Its legal entity is Long Play, Inc. Its competitors include MG Creative, Henrys Original and Kind Goods; 2 of its 3 listed competitors have raised funding.
Company details
Willies Reserve was founded in 2016 in Denver, United States, as a private label brand within the cannabis sector. Marijuana products such as stash and ready rolls are offered, alongside branded apparel including t-shirts and hoodies. Distribution occurs exclusively through offline retail channels, with operations centered in the U.S. market. The brand is associated with founder Willie Nelson.
- Headquarters Denver, United States
- Founders Willie Nelson
- SectorsConsumer
- Email••••••••
- Website williesreserve.com
- Social X Facebook Instagram
- Legal Name Long Play, Inc.
- Total Equity Funding$12M (USD)
in 1 rounds
- Latest Funding Round$12M (USD), Series B
Feb 2018
- InvestorsTuatara Capital
& 1 more
Products & Services of Willies Reserve
Willies Reserve offers a comprehensive portfolio of products and services, including Premium Flower, Infused Gummies, Vape Distillate Cartridges, and CBD-Infused Coffees.
High-quality marijuana flowers for recreational consumption.
Cannabis-infused treats for user enjoyment and relaxation.
Cartridges for vaporizing cannabis extracts conveniently.
CBD-added coffees for daily relaxation and health support.
Funding Insights of Willies Reserve
Willies Reserve has successfully raised a total of $12M through 1 strategic funding round. The most recent funding activity was a Series B round of $12 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 1
- Last Round Series B — $12M
- First Round $12M
(Feb 2018)
- Investors Count 2
All 1 funding rounds of Willies Reserve with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $12M | Series B | – | – |
2 investors in total: 2 institutional.
Investors in Willies Reserve
Willies Reserve has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Tuatara Capital and Hypur Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing and cannabis-focused consumer and retail firms | 2014 | tuataracapital.com | New York, United States | |
| hypurventures.com |
Investor details for Willies Reserve
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Willies Reserve
1 people are tracked at Willies Reserve (1 in leadership).
| Name | Role | Group |
|---|---|---|
Willie Nelson | Founder | Leadership |
Complete people profiles for Willies Reserve
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Willies Reserve
2 dated milestones of Willies Reserve across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Willies Reserve is founded.
- Funding First funding round of $12.0M.
Competitors of Willies Reserve
Willies Reserve has 3 listed competitors in our database, 2 of them funded. They include MG Creative, Henrys Original and Kind Goods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mgcreativeinc.com | 2018 | Los Angeles, United States | $4.63M | Brand of cannabis smoking products | ||
| henrysoriginal.com | 2016 | Mendocino, United States | $11M | Brand of cannabis smoking products | ||
| thekindgoods.com | 2019 | St. Louis, United States | Sells cannabis products like flower and edibles through stores and online platforms. |
Detailed competitors of Willies Reserve
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Willies Reserve
The website of Willies Reserve (williesreserve.com) receives about 7.8K visits a month.
- Monthly visits7.8K
▼ 15.8% vs previous month
Websites whose visitors overlap most with Willies Reserve. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
williesremedy.com | williesremedy.com | 100% | #1,166,381 | – | |
420intel.com | 420intel.com | 94% | #4,141,427 | – | |
drinkwillies.com | drinkwillies.com | 24% | #127,735 | – | |
mountainanniescannabis.com | mountainanniescannabis.com | 21% | #2,681,204 | – |
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Related news about Willies Reserve
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Frequently Asked Questions about Willies Reserve
Willies Reserve was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Willies Reserve is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Willies Reserve is a funded company, having raised a total of $12M across 1 funding round to date. The company's 1st funding round was a Series B of $12M, raised on Feb 2018.
Willies Reserve was founded in 2016 in Denver, United States, as a private label brand within the cannabis sector. Marijuana products such as stash and ready rolls are offered, alongside branded apparel including t-shirts and hoodies. Distribution occurs exclusively through offline retail channels, with operations centered in the U.S. market. The brand is associated with founder Willie Nelson.
Willies Reserve's top competitors include MG Creative, Henrys Original and Kind Goods.
Willies Reserve offers Premium Flower, Infused Gummies, Vape Distillate Cartridges, and CBD-Infused Coffees.
Willies Reserve has 2 investors. Key investors include Tuatara Capital, and Hypur Ventures.
Willies Reserve operates through Long Play, Inc..