About Willow
Willow is a company based in Belgium founded in 2018. It operates as a SaaS (Software-as-a-Service), and Professional Services. Willow has raised $1.83 million across 2 funding rounds from investors including Imec, PMV and SmartFin. Willow offers products and services including Willow Social Media Tool, Willow AI, and Social Media Coaching.
- Headquarter Belgium
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Sectors
Business Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Contento Nv
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.83 M (USD)
in 2 rounds
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Latest Funding Round
$1.77 M (USD), Seed
Jul 27, 2021
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Investors
Imec
& 5 more
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Employee Count
Employee Count
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Products & Services of Willow
Willow offers a comprehensive portfolio of products and services, including Willow Social Media Tool, Willow AI, and Social Media Coaching. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A tool for managing social media content efficiently.
AI-driven automation for creating social media content.
Personalized coaching for social media strategy development.
Funding Insights of Willow
Willow has successfully raised a total of $1.83M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.77 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.8M
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First Round
First Round
(01 Jun 2018)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Seed - Willow | Valuation | SmartFin , PMV | |
| Jun, 2018 | Amount | Seed - Willow | Valuation | imec.istart |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Willow
Willow has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Imec, PMV and SmartFin. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-stage tech investments in Europe are managed by SmartFin.
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Founded Year | Domain | Location | |
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Private debt funds are managed across multiple sectors.
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Founded Year | Domain | Location | |
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Funding solutions for tech startups are provided by the accelerator.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Willow
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Willow
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Willow Comparisons
Competitors of Willow
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Willow
Frequently Asked Questions about Willow
When was Willow founded?
Willow was founded in 2018.
Where is Willow located?
Willow is headquartered in Belgium.
Is Willow a funded company?
Willow is a funded company, having raised a total of $1.83M across 2 funding rounds to date. The company's 1st funding round was a Seed of $57.25K, raised on Jun 01, 2018.
What does Willow do?
Willow is utilized for social media management, targeting B2B service providers in sectors like law, accountancy, and consulting. Solutions offered include content scheduling, analytics, industry news curation, and AI-driven content creation. Personalized coaching is provided to strategize and enhance online presence. The platform supports businesses in the Benelux region and beyond, helping over 1000 companies to grow their social media impact with minimal effort.
What products or services does Willow offer?
Willow offers Willow Social Media Tool, Willow AI, and Social Media Coaching.
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