About Willow
Willow is a company based in Toronto (Canada) founded in 2001 was acquired by Guiker in November 2023.. Willow has raised $1.03 million across 1 funding round from investors including Guiker, Harden and Martin Liddell. Willow operates in a competitive market with competitors including WealthPark, Parvis Invest, BuyProperly, KONFIDIS and RealShare, among others.
- Headquarter Toronto, Canada
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Funding Insights of Willow
Willow has successfully raised a total of $1.03M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.03 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.0M
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First Round
First Round
(07 Jan 2021)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Seed - Willow | Valuation | Harden |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Willow
Willow has secured backing from 3 investors, including institutional and angel investors. Prominent investors backing the company include Guiker, Harden and Martin Liddell. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Harden is engaged in major real estate development projects.
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Founded Year | Domain | Location | |
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ML
Martin Liddell |
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Founded Year | Domain | Location |
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Diversified real estate brokerage firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Willow
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Willow
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Willow Comparisons
Competitors of Willow
Willow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WealthPark, Parvis Invest, BuyProperly, KONFIDIS and RealShare, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Real estate investment enabled via app-based platform.
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| domain | founded_year | HQ Location |
Blockchain-based real estate investment platform
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| domain | founded_year | HQ Location |
AI-powered online marketplace for fractional investments in real estate and private assets
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| domain | founded_year | HQ Location |
Real estate projects are invested in through an online platform.
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| domain | founded_year | HQ Location |
Offers a real estate investment platform focused on mortgage funds.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Willow
When was Willow founded?
Willow was founded in 2001 and raised its 1st funding round 20 years after it was founded.
Where is Willow located?
Willow is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Willow a funded company?
Willow is a funded company, having raised a total of $1.03M across 1 funding round to date. The company's 1st funding round was a Seed of $1.03M, raised on Jan 07, 2021.
What does Willow do?
Willow was founded in 2001 in Toronto, Canada, as an alternative investment platform centered on real estate. Investments in properties are supported through fractional or full ownership models. Tools for managing shared ownerships, gathering property information, exchanging stakes, and overseeing third-party management services are included. Operations focus on facilitating buy, sell, and investment activities within the real estate sector.
Who are the top competitors of Willow?
Willow's top competitors include WealthPark, Parvis Invest and BuyProperly.
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