Willow

Toronto, Canada Founded: 2001 • Age: 25 yrs Acquired By Guiker
Fractional and whole ownership in real estate projects is enabled.
Request Access

About Willow

Willow is a company based in Toronto (Canada) founded in 2001 was acquired by Guiker in November 2023.. Willow has raised $1.03 million across 1 funding round from investors including Guiker, Harden and Martin Liddell. Willow operates in a competitive market with competitors including WealthPark, Parvis Invest, BuyProperly, KONFIDIS and RealShare, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.03 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.03 M (USD), Seed

    Jan 07, 2021

  • Investors
    Guiker

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Guiker

    (Nov 29, 2023)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of Willow
Headcount 10-50
Employee Profiles 2
Employee Profiles
People
George Olson
Chief Architect
People
Jarrod Hall
Account Executive

Unlock access to complete

Teams

Funding Insights of Willow

Willow has successfully raised a total of $1.03M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.03 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $1.0M
  • First Round

    (07 Jan 2021)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2021 Amount Seed - Willow Valuation Harden
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Willow

Willow has secured backing from 3 investors, including institutional and angel investors. Prominent investors backing the company include Guiker, Harden and Martin Liddell. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Angel
Investor Description Founded Year Domain Location
Harden is engaged in major real estate development projects.
Founded Year Domain Location

Martin Liddell

-
Founded Year Domain Location
Diversified real estate brokerage firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Willow

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Willow

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Willow Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Willow

Willow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WealthPark, Parvis Invest, BuyProperly, KONFIDIS and RealShare, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Real estate investment enabled via app-based platform.
domain founded_year HQ Location
Blockchain-based real estate investment platform
domain founded_year HQ Location
AI-powered online marketplace for fractional investments in real estate and private assets
domain founded_year HQ Location
Real estate projects are invested in through an online platform.
domain founded_year HQ Location
Offers a real estate investment platform focused on mortgage funds.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Willow

Frequently Asked Questions about Willow

When was Willow founded?

Willow was founded in 2001 and raised its 1st funding round 20 years after it was founded.

Where is Willow located?

Willow is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Is Willow a funded company?

Willow is a funded company, having raised a total of $1.03M across 1 funding round to date. The company's 1st funding round was a Seed of $1.03M, raised on Jan 07, 2021.

What does Willow do?

Willow was founded in 2001 in Toronto, Canada, as an alternative investment platform centered on real estate. Investments in properties are supported through fractional or full ownership models. Tools for managing shared ownerships, gathering property information, exchanging stakes, and overseeing third-party management services are included. Operations focus on facilitating buy, sell, and investment activities within the real estate sector.

Who are the top competitors of Willow?

Willow's top competitors include WealthPark, Parvis Invest and BuyProperly.

Who are Willow's investors?

Willow has 3 investors. Key investors include Guiker, Harden, and Martin Liddell.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available