About Willow
Willow is a Technology company based in Toronto (Canada) founded in 2001, and was acquired by Guiker in November 2023. Fractional and whole ownership in real estate projects is enabled. Willow has raised $1.03 million across 1 funding round from investors including Guiker, Harden and Martin Liddell. Its focus areas include FinTech, Investment Tech, Alternative Investment Platforms and Real Estate. Its competitors include Parvis Invest, BuyProperly and KONFIDIS; 2 of its 3 listed competitors have raised funding.
Company details
Willow was founded in 2001 in Toronto, Canada, as an alternative investment platform centered on real estate. Investments in properties are supported through fractional or full ownership models. Tools for managing shared ownerships, gathering property information, exchanging stakes, and overseeing third-party management services are included. Operations focus on facilitating buy, sell, and investment activities within the real estate sector.
Funding Insights of Willow
Willow has successfully raised a total of $1.03M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.03 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.03M
- Total Rounds 1
- Last Round Seed — $1.03M
- First Round $1.03M
(Jan 2021)
- Investors Count 2
All 1 funding rounds of Willow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $1.03M | Seed | – | Harden |
3 investors in total: 2 institutional and 1 angel.
Investors in Willow
Willow has secured backing from 3 investors, including institutional and angel investors. Prominent investors backing the company include Guiker, Harden and Martin Liddell.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Harden is engaged in major real estate development projects. | 1985 | harden.ca | Vaudreuil-dorion, Canada | |
ML Martin Liddell | unknown_d4c4d1ae9ffe45bd8 | |||
Diversified real estate brokerage firm | 2016 | guiker.com | Montreal, Canada |
Investor details for Willow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Willow
2 people are tracked at Willow (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
George Olson | Chief Architect | Leadership |
Jarrod Hall | Account Executive | Team |
Complete people profiles for Willow
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Timeline of Willow
3 dated milestones of Willow across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Willow is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Guiker.
Competitors of Willow
Willow has 3 listed competitors in our database, 2 of them funded. They include Parvis Invest, BuyProperly and KONFIDIS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| parvisinvest.com | 2021 | Vancouver, Canada | $2.6M | Blockchain-based real estate investment platform | ||
| buyproperly.ai | 2019 | Toronto, Canada | $2M | AI-powered online marketplace for fractional investments in real estate and private assets | ||
| konfidis.com | 2018 | Toronto, Canada | Real estate projects are invested in through an online platform. |
Detailed competitors of Willow
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Web traffic of Willow
The website of Willow (willow.ca) receives about 1.7K visits a month.
- Monthly visits1.7K
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Frequently Asked Questions about Willow
Willow was founded in 2001 and raised its 1st funding round 20 years after it was founded.
Willow is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Willow is a funded company, having raised a total of $1.03M across 1 funding round to date. The company's 1st funding round was a Seed of $1.03M, raised on Jan 2021.
Willow was founded in 2001 in Toronto, Canada, as an alternative investment platform centered on real estate. Investments in properties are supported through fractional or full ownership models. Tools for managing shared ownerships, gathering property information, exchanging stakes, and overseeing third-party management services are included. Operations focus on facilitating buy, sell, and investment activities within the real estate sector.
Willow's top competitors include Parvis Invest, BuyProperly and KONFIDIS.
Yes. Willow was acquired by Guiker in November 2023.