Willow

Toronto, Canada Founded: 2001 • Age: 25 yrs Acquired By Guiker
Fractional and whole ownership in real estate projects is enabled.
Annual revenue - Latest available
Total funding $1.0M 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Willow

Willow is a company based in Toronto (Canada) founded in 2001 was acquired by Guiker in November 2023. Willow has raised $1.03 million across 1 funding round from investors including Guiker, Harden and Martin Liddell. Willow operates in a competitive market with competitors including WealthPark, Parvis Invest, BuyProperly, KONFIDIS and RealShare, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $1.03 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.03 M (USD), Seed

    Jan 07, 2021

  • Investors
    Guiker

    & 2 more

  • Employee Count
    Not available
  • Acquired by
    Guiker

    (Nov 29, 2023)

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People of Willow

Headcount 10-50
Employee Profiles 2
Employee Profiles
People
George Olson
Chief Architect
People
Jarrod Hall
Account Executive

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Teams

Funding Insights of Willow

Willow has successfully raised a total of $1.03M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.03 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Willow

Willow has secured backing from 3 investors, including institutional and angel investors. Prominent investors backing the company include Guiker, Harden and Martin Liddell.

All
Institutional
Angel
Investor Description Founded Year Domain Location
Harden is engaged in major real estate development projects.
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Martin Liddell

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Diversified real estate brokerage firm
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Investor details for Willow

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  • Investor locations
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  • Participation history

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Investments & Acquisitions by Willow

Investments
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Investment portfolio details for Willow

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  • Transaction dates
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Financial Statements - Willow

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Detailed financials for Willow

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  • Profit trends
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Willow Comparisons

Willow Primary company
Description
Fractional and whole ownership in real estate projects is en...
Location
Toronto, Canada
Founded Year
2001
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Willow

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Willow

Willow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WealthPark, Parvis Invest, BuyProperly, KONFIDIS and RealShare, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Real estate investment enabled via app-based platform.
Locked Locked Locked
Blockchain-based real estate investment platform
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AI-powered online marketplace for fractional investments in real estate and private assets
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Real estate projects are invested in through an online platform.
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Offers a real estate investment platform focused on mortgage funds.
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Detailed competitors of Willow

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Latest news on Willow

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Complete news archive for Willow

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Willow

Willow was founded in 2001 and raised its 1st funding round 20 years after it was founded.

Willow is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Willow is a funded company, having raised a total of $1.03M across 1 funding round to date.

Willow was founded in 2001 in Toronto, Canada, as an alternative investment platform centered on real estate. Investments in properties are supported through fractional or full ownership models. Tools for managing shared ownerships, gathering property information, exchanging stakes, and overseeing third-party management services are included. Operations focus on facilitating buy, sell, and investment activities within the real estate sector.

Willow's top competitors include WealthPark, Parvis Invest and BuyProperly.

Willow has 3 investors. Key investors include Guiker, Harden, and Martin Liddell.

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