About Wilton
Wilton is a company based in Wilton (United States) founded in 1929 was acquired by OETKER GROUP in September 2018. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Wilton has completed 2 acquisitions, including Renukaindo.com and Simplicity Creative Group. Wilton offers products and services including Bakeware, Decorating Tools, and Ingredients.
- Headquarter Wilton, United States
- SectorsIndustrial Goods & Manufacturing
- Website category Food and Drink · Groceries
- Phone•••• ••••
- Website wilton.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by OETKER GROUP (Sep 2018)
- Legal Name Wilton Brands Llc
- InvestorsGTCR Chicago Private Equity Firm
& 2 more
- Investments & AcquisitionsRenukaindo.com
& 1 more
- Acquired by
Products & Services of Wilton
Wilton offers a comprehensive portfolio of products and services, including Bakeware, Decorating Tools, and Ingredients.
Bakeware is offered for various baking needs consistently.
Decorating tools are provided for creative cake designs.
Ingredients are supplied for baking and decorating tasks.
Apps and channels of Wilton
its YouTube channel Wilton has 898K subscribers and 30 videos.
Videos from Wilton
The most watched videos on Wilton's YouTube channel, Wilton (898K subscribers). Click a video to play it here.
More on Wilton.
Investors in Wilton
Wilton has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include GTCR Chicago Private Equity Firm, TowerBrook and Oetker Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments and firm management in Chicago. | – | gtcr.com | - | |
TowerBrook is engaged in private equity and impact investments. | 2000 | towerbrook.com | London, United Kingdom | |
A family-owned conglomerate, the Oetker Group is engaged in food, beverages, and hospitality. | 1891 | oetker-group.com | Bielefeld, Germany |
Investor details for Wilton
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People of Wilton
67 people are tracked at Wilton (20 in leadership, 47 in team).
| Name | Role | Group |
|---|---|---|
Kelsey Castle | Director, People & Culture | Leadership |
Heather Uhles | Director IT Digital And Enterprise Systems | Leadership |
David Gugliotta | Vice President Of Sales | Leadership |
Sean Smith | Director Of IT Infrastructure And Security | Leadership |
Charles Drury | Vice President Information Technology | Leadership |
Ruediger Dornhof | President CFO | Leadership |
Jeff S. | Vice President- Quality, Regulatory Compliance, And Product Development | Leadership |
Megan Cross | Sales Director, Grocery | Leadership |
Kathleen S. | VP Of Sales Operations & Excellence / International Business Development | Leadership |
Dilip Massarenti | Vice President Marketing | Leadership |
Karen Kirkpatrick | Director, Marketing | Leadership |
Maria Armanda Barbosa | Director Global Sourcing & Procurement - Non Edibles | Leadership |
Asmita Pahwa | Vice President, Global Sourcing & Procurement | Leadership |
Pat Jones | VP Inventory Forecasting | Leadership |
Ariane Gagnon | General Manager - Canada | Leadership |
Debbie Mascitti | Business Partner Operations | Leadership |
Msie G. Douglas Turich | Director Of Operations | Leadership |
James Fitzgerald | Director Business Development | Leadership |
Shanta McGahey | Director Of Masterbrand And Community | Leadership |
Cara Cortesi | Director Of Supply Chain | Leadership |
47 more people are available in the full profile.
Complete people profiles for Wilton
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Investments & Acquisitions by Wilton
Wilton has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Renukaindo.com and Simplicity Creative Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Coal mining services are provided in Indonesia. | renukaindo.com | Jakarta, Indonesia | 2000 | Feb 2019 | $268.84M | |
Internet first brand offering apparel wear for women and men | simplicity.com | Nashville, United States | 1927 | Jan 2013 | •••• |
Complete acquisition details for Wilton
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Timeline of Wilton
6 dated milestones of Wilton across 90 years, from founding to its latest funding, stage changes and deals.
- Founded Wilton is founded.
- Exit Acquired by GTCR.
- Exit Acquired by TowerBrook.
- Acquisition Acquires Simplicity Creative Group.
- Exit Acquired by OETKER GROUP.
- Acquisition Acquires Renukaindo.com.
Web traffic of Wilton
The website of Wilton (wilton.com) receives about 258.1K visits a month and ranks #147,948 among all websites worldwide, #4,692 in Groceries.
- Monthly visits258.1K
▼ 25.2% vs previous month
- Unique visitors214.4K
per month
- Global rank#147,948
among all websites
- Category rank#4,692
Food and Drink · Groceries
- Bounce rate53%
- Pages per visit2.0
- Average visit1 min 17 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Wilton. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kingarthurflour.com | 100% | – | #1,313,396 | View details | |
cakedecoratingstore.co.uk | cakedecoratingstore.co.uk | 85% | – | – | – |
evilcakegenius.com | evilcakegenius.com | 73% | – | #631,118 | – |
ohdanishbakery.com | ohdanishbakery.com | 73% | – | #274,435 | – |
bakingpleasures.com.au | bakingpleasures.com.au | 71% | – | #1,316,130 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wilton
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- 40 similar websites
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Latest news on Wilton
Complete news archive for Wilton
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Similar companies to Wilton
10 companies that operate in the same segment as Wilton (Food Processing & Kitchen Equipment), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Innovative food and drink solutions are provided by Selecta across Europe. | 1957 | Cham, Zug, Switzerland | USD 60.82 M | – | – | |
Meat processing equipment is manufactured by Marel in Iceland. | 1996 | Reykjavik, Iceland | – | – | – | |
Complete meat processing lines are designed, manufactured, and supplied. | 1894 | Chicago, Illinois, United States | – | USD 3.79 B | 12,200 | |
Gas, charcoal, and electric grills with accessories are manufactured. | 1952 | Palatine, Illinois, United States | – | USD 97.02 K | – | |
Provider of food processing and packaging equipment | 1951 | Pully, Vaud, Switzerland | USD 105.15 M | USD 471.99 M | 1,410 | |
Processing and packaging equipment for the F&B industry is manufactured. | 1881 | Dusseldorf, North Rhine-westphalia, Germany | USD 882.36 K | USD 6.46 B | 18,350 | |
Cooking oil management services are provided to foodservice operators. | 1999 | Mendota Heights, Minnesota, United States | USD 46.44 M | – | 1,086 | |
Food processing equipment and sorting machines are designed and produced. | 1948 | Walla Walla, Washington, United States | – | USD 139.91 M | – | |
Products and solutions for residential kitchens and bathrooms are supplied. | 1911 | Aarburg, Aargau, Switzerland | – | – | – | |
Liquid dispensing equipment has been provided by Botrista since 2017. | 2017 | San Francisco, California, United States | USD 124.54 M | – | – |
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Frequently Asked Questions about Wilton
Wilton was founded in 1929.
Wilton is headquartered in Wilton, United States.
Wilton is established as a provider of baking and decorating supplies since 1929. The company is focused on offering a wide range of products including bakeware, decorating tools, and ingredients for various occasions. Solutions are tailored for both beginner and expert bakers, covering sectors like home baking and professional cake decorating. Additionally, hands-on classes are conducted through the Wilton Sweet Studio to inspire creativity in baking.
Wilton offers Bakeware, Decorating Tools, and Ingredients.
Wilton has made 2 acquisitions, including Renukaindo.com, and Simplicity Creative Group.
Wilton has 3 investors. Key investors include GTCR Chicago Private Equity Firm, TowerBrook, and Oetker Group.
Wilton operates through Wilton Brands Llc.
Yes. Wilton was acquired by OETKER GROUP in September 2018.
The website of Wilton receives about 258 thousand visits a month and ranks #147,948 among all websites worldwide.