About Wilton
Wilton is a company based in Wilton (United States) founded in 1929 was acquired by OETKER GROUP in September 2018. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Wilton has completed 2 acquisitions, including Renukaindo.com and Simplicity Creative Group. Wilton offers products and services including Bakeware, Decorating Tools, and Ingredients.
- Headquarter Wilton, United States
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Sectors
Industrial Goods & Manufacturing
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Wilton Brands Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
GTCR Chicago Private Equity Firm
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
Renukaindo.com
& 1 more
- Acquired by
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Products & Services of Wilton
Wilton offers a comprehensive portfolio of products and services, including Bakeware, Decorating Tools, and Ingredients. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Bakeware is offered for various baking needs consistently.
Decorating tools are provided for creative cake designs.
Ingredients are supplied for baking and decorating tasks.
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Sales and Marketing
12 people
Software Development Team
11 people
Operations Team
6 people
Leadership Team
4 people
Category Team
3 people
Senior Team
3 people
National Team
3 people
Human Resources and Administration
2 people
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Funding Insights of Wilton
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wilton
Wilton has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include GTCR Chicago Private Equity Firm, TowerBrook and Oetker Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments and firm management in Chicago.
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Founded Year | Domain | Location | |
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TowerBrook is engaged in private equity and impact investments.
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Founded Year | Domain | Location | |
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A family-owned conglomerate, the Oetker Group is engaged in food, beverages, and hospitality.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wilton
Wilton has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Renukaindo.com and Simplicity Creative Group. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Coal mining services are provided in Indonesia.
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2000 | ||||
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Internet first brand offering apparel wear for women and men
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1927 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Wilton
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wilton Comparisons
Competitors of Wilton
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Wilton
When was Wilton founded?
Wilton was founded in 1929.
Where is Wilton located?
Wilton is headquartered in Wilton, United States.
What does Wilton do?
Wilton is established as a provider of baking and decorating supplies since 1929. The company is focused on offering a wide range of products including bakeware, decorating tools, and ingredients for various occasions. Solutions are tailored for both beginner and expert bakers, covering sectors like home baking and professional cake decorating. Additionally, hands-on classes are conducted through the Wilton Sweet Studio to inspire creativity in baking.
What products or services does Wilton offer?
Wilton offers Bakeware, Decorating Tools, and Ingredients.
How many acquisitions has Wilton made?
Wilton has made 2 acquisitions, including Renukaindo.com, and Simplicity Creative Group.
Who are Wilton's investors?
Wilton has 3 investors. Key investors include GTCR Chicago Private Equity Firm, TowerBrook, and Oetker Group.