About WIT Fitness
WIT Fitness is a company based in London (United Kingdom) founded in 2015 by Sam Kitching and Daniel Williams was acquired by Frasers Group in January 2024.. WIT Fitness has raised $6.2 million across 3 funding rounds from investors including Frasers Group and VGC. WIT Fitness offers products and services including Apparel and Footwear.
- Headquarter London, United Kingdom
- Founders Sam Kitching, Daniel Williams
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Wit Training
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.2 M (USD)
in 3 rounds
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Latest Funding Round
$1.91 M (USD), Series A
Jun 11, 2020
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Investors
Frasers Group
& 1 more
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Employee Count
Employee Count
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Acquired by
Frasers Group
(Jan 30, 2024)
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Products & Services of WIT Fitness
WIT Fitness offers a comprehensive portfolio of products and services, including Apparel and Footwear. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Training apparel is provided for comfort and performance in fitness activities.
Performance footwear is offered for training, lifting, and movement to enhance stability and versatility.
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Leadership Team
2 people
Gym Team
1 people
Software Development Team
1 people
Sales and Marketing
1 people
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Funding Insights of WIT Fitness
WIT Fitness has successfully raised a total of $6.2M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $1.91 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $1.9M
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First Round
First Round
(06 Jul 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2020 | Amount | Series A - WIT Fitness | Valuation |
investors |
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| Mar, 2019 | Amount | Series A - WIT Fitness | Valuation |
investors |
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| Jul, 2017 | Amount | Seed - WIT Fitness | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in WIT Fitness
WIT Fitness has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Frasers Group and VGC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital is invested in media, tech, and consumer sectors.
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Founded Year | Domain | Location | |
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Retailer of sports products
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by WIT Fitness
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - WIT Fitness
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wit Fitness Comparisons
Competitors of WIT Fitness
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about WIT Fitness
When was WIT Fitness founded?
WIT Fitness was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is WIT Fitness located?
WIT Fitness is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is WIT Fitness a funded company?
WIT Fitness is a funded company, having raised a total of $6.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.63M, raised on Jul 06, 2017.
What does WIT Fitness do?
WIT Fitness was founded in 2015 and is based in London, United Kingdom. Operations focus on the retail sector, where mens and womens training clothing such as tees, tanks, and sweats is offered, alongside performance footwear for training and daily use. Accessories including gift cards and water bottles are also provided. Access to training plans and exclusive content is available through a membership program.
What products or services does WIT Fitness offer?
WIT Fitness offers Apparel and Footwear.
Who are WIT Fitness's investors?
WIT Fitness has 2 investors. Key investors include Frasers Group, and VGC.