About Witchery
Witchery is a company based in Melbourne (Australia) founded in 1972 was acquired by Country Road in August 2012. It operates as a Direct-to-Consumer (D2C). Witchery has raised $130 million across 1 funding round from investors including Country Road and Gresham. Witchery offers products and services including Women's Clothing.
- Headquarter Melbourne, Australia
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website witchery.com.au
- Social LinkedIn X Facebook Instagram
- Acquired by Country Road (Aug 2012)
- Legal Name Witchery Australia Pty Ltd
- Total Equity Funding$130M (USD)
in 1 rounds
- Latest Funding Round$130M (USD), Private Equity Round
Jun 2006
- InvestorsCountry Road
& 1 more
- Acquired byCountry Road
(Aug 2012)
Products & Services of Witchery
Witchery offers a comprehensive portfolio of products and services, including Women's Clothing.
Women's clothing and fashion items are offered online.
Funding Insights of Witchery
Witchery has successfully raised a total of $130M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $130 million completed in June 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130M
- Total Rounds 1
- Last Round Private Equity Round — $130M
- First Round $130M
(Jun 2006)
- Investors Count 1
All 1 funding rounds of Witchery with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | $130M | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Witchery
Witchery has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Country Road and Gresham.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Independent advisory and funds management services are provided by Gresham. | – | gresham.com.au | Sydney, Australia | |
Apparel and homewares for women, men, and children are retailed. | 1974 | countryroad.com | Melbourne, Australia |
Investor details for Witchery
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Witchery
3 dated milestones of Witchery across 40 years, from founding to its latest funding, stage changes and deals.
- Founded Witchery is founded.
- Funding First funding round of $130.0M.
- Exit Acquired by Country Road.
Web traffic of Witchery
The website of Witchery (witchery.com.au) receives about 899.9K visits a month and ranks #45,082 among all websites worldwide, #2,204 in Fashion and Apparel.
- Monthly visits899.9K
▲ 1.1% vs previous month
- Unique visitors311.6K
per month
- Global rank#45,082
among all websites
- Category rank#2,204
Lifestyle · Fashion and Apparel
- Bounce rate36%
- Pages per visit5.6
- Average visit3 min 32 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Witchery. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
countryroad.com.au | countryroad.com.au | 100% | – | #20,314 | – |
saba.com.au | saba.com.au | 85% | – | #71,257 | – |
sportsgirl.com.au | sportsgirl.com.au | 82% | – | #38,925 | – |
forevernew.com.au | forevernew.com.au | 79% | – | #22,423 | – |
dissh.com.au | dissh.com.au | 78% | – | #29,329 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Witchery
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Witchery
10 companies that operate in the same segment as Witchery (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Witchery
Witchery was founded in 1972 and raised its 1st funding round 34 years after it was founded.
Witchery is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Witchery is a funded company, having raised a total of $130M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $130M, raised on Jun 2006.
Womens clothing and fashion items are provided by Witchery through an online platform. The company operates in the retail sector, focusing on apparel for women. Solutions include a user-friendly website, mobile app, and various customer support options. Promotions such as free shipping on orders over 100 and discounts for sign-ups are also offered. Sustainability and community initiatives like the White Shirt Campaign are supported as part of their operations.
Witchery offers Women's Clothing.
Witchery has 2 investors. Key investors include Country Road, and Gresham.
Witchery operates through Witchery Australia Pty Ltd.
Yes. Witchery was acquired by Country Road in August 2012.
The website of Witchery receives about 900 thousand visits a month and ranks #45,082 among all websites worldwide.