About WooCommerce
WooCommerce is a Retail company based in Cape Town (South Africa) founded in 2008, and was acquired by Automattic in May 2015. Open source solution that enables retailers to build an online store. WooCommerce has completed 1 acquisition, including MailPoet. Its website woocommerce.com draws about 1.6 million monthly visits. WooCommerce offers products and services including WooCommerce Platform, Extensions, and Themes. Its focus areas include E-Commerce Enablers and Ecommerce Software Suite.
Company details
WooCommerce was founded in 2008 in Cape Town, South Africa, as an open source e-commerce platform. Businesses are supported in creating customizable online stores for selling physical and digital products. Core features include product management, order and customer tracking, payment and shipping integrations, as well as marketing and coupon tools. Operations focus on responsive storefronts and checkout processes within the software sector.
- Headquarters Cape Town, South Africa
- Stage Acquired
- SectorsRetail
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Website woocommerce.com
- Social LinkedIn X Facebook Instagram
- Acquired by Automattic (May 2015)
- Investors
- Investments & Acquisitions
- Acquired byAutomattic
(May 2015)
Products & Services of WooCommerce
WooCommerce offers a comprehensive portfolio of products and services, including WooCommerce Platform, Extensions, and Themes.
Core platform for building customizable online stores on WordPress.
Additional features to enhance ecommerce functionality and integrations.
Customizable templates for online store aesthetics and user experience.
Apps and channels of WooCommerce
WooCommerce publishes 2 mobile apps with over 1M+ downloads.
Investors in WooCommerce
WooCommerce has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Automattic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Open-source publishing platforms like WordPress.com are developed and hosted. | 2005 | automattic.com | San Francisco, United States |
Investor details for WooCommerce
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- Complete investor list
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People of WooCommerce
420 people are tracked at WooCommerce (81 in leadership, 3 in board & advisors, 336 in team).
| Name | Role | Group |
|---|---|---|
Mark Davies | CFO | Leadership |
Philip Fairchild | VP of Tax | Leadership |
Travis Heinström | Chief Technology Officer | Leadership |
Scott Sanford | VP of Finance | Leadership |
Sheena Curtis | Tax Director | Leadership |
Anna Elek | Head Of Data | Leadership |
Konstantin Obenland | Director Of Software Engineering | Leadership |
Aurelien Leftick | Head Of Shipping And Product Partnerships For Woocommerce | Leadership |
Web Griebel | Head Of Payment Partnerships & BD @ Woo | Leadership |
James Grierson | CEO, Jetpack | Leadership |
Christie Wright | Chief Customer Officer | Leadership |
Janice Phan | Global HR Business Partner | Leadership |
Rebecca Mee | Global Human Resources Business Partner | Leadership |
Dan Bliss | Senior Talent Partner - Via Scede (lead Recruiter) | Leadership |
Matt Mullenweg | Founder & CEO | Leadership |
Stefanos Togoulidis | Finger Tapper, head of WP/JP Mobile | Leadership |
Beau Lebens | Head of Engineering, WooCommerce | Leadership |
Claudiu Lodromanean | Head Of Engineering, Newspack | Leadership |
Kyle Frank | VP of FP&A | Leadership |
Cavel Khan | Chief Revenue Officer | Leadership |
400 more people are available in the full profile.
Complete people profiles for WooCommerce
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by WooCommerce
WooCommerce has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MailPoet.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Wordpress plugin to build a web page | mailpoet.com | Paris, France | 2011 | Dec 2020 | •••• |
Complete acquisition details for WooCommerce
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of WooCommerce
3 dated milestones of WooCommerce across 12 years, from founding to its latest funding, stage changes and deals.
- Founded WooCommerce is founded.
- Exit Acquired by Automattic.
- Acquisition Acquires MailPoet.
Web traffic of WooCommerce
The website of WooCommerce (woocommerce.com) receives about 1.6M visits a month and ranks #33,091 among all websites worldwide, #4,106 in Graphics Multimedia and Web Design.
- Monthly visits1.6M
▼ 4.2% vs previous month
- Unique visitors765.7K
per month
- Global rank#33,091
among all websites
- Category rank#4,106
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate54%
- Pages per visit3.0
- Average visit2 min 08 sec
- DevicesDesktop 74% · Mobile 26%
Websites whose visitors overlap most with WooCommerce. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| woothemes.com | 100% | 2.5K | #7,156,831 | View details | |
wordpress.org | wordpress.org | 89% | #7,297 | – | |
| practicalecommerce.com | 87% | 191.1K | #303,063 | View details | |
| yithemes.com | 81% | 204.3K | #233,580 | View details | |
mojo-themes.com | mojo-themes.com | 78% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for WooCommerce
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- 40 similar websites
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Related news about Woocommerce
Complete news archive for WooCommerce
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Frequently Asked Questions about WooCommerce
WooCommerce was founded in 2008.
WooCommerce is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
WooCommerce was founded in 2008 in Cape Town, South Africa, as an open source e-commerce platform. Businesses are supported in creating customizable online stores for selling physical and digital products. Core features include product management, order and customer tracking, payment and shipping integrations, as well as marketing and coupon tools. Operations focus on responsive storefronts and checkout processes within the software sector.
WooCommerce offers WooCommerce Platform, Extensions, and Themes.
WooCommerce has made 1 acquisition, including MailPoet.
WooCommerce has 1 investor. Key investors include Automattic.
Yes. WooCommerce was acquired by Automattic in May 2015.
Yes. WooCommerce publishes WooCommerce and 1 more app, with over 1 million downloads.
The website of WooCommerce receives about 1.6 million visits a month and ranks #33,091 among all websites worldwide.