About woom
woom is a Consumer company based in Klosterneuburg (Austria) founded in 2009 by Christian Bezdeka and Marcus Ihlenfeld. Baby and kids products are offered through an internet-first brand. Its chief executive, as recorded, is Bernd Hake. Its website woom.com draws about 390 thousand monthly visits. woom offers products and services including Children's Bikes and Kids' Helmets. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Vehicles. Its legal entity is woom GmbH.
Company details
Woom was founded in 2009 in Klosterneuburg, Austria, as an internet-first brand focused on baby and kids products. Operations center on online sales of bicycles, accessories, and related items designed for children. The company is led by co-founders Christian Bezdeka and Marcus Ihlenfeld, with Bernd Hake and Mathias Ihlenfeld serving as CEOs. Products are distributed primarily in Europe, emphasizing quality and safety standards for young users.
- InvestorsBregal Unternehmerkapital
& 8 more
Products & Services of woom
woom offers a comprehensive portfolio of products and services, including Children's Bikes and Kids' Helmets.
Bikes are produced in various wheel sizes from 12 to 26 inches to meet children's riding requirements
Helmets are manufactured in three sizes and five colors to provide protection during children's activities
Apps and channels of woom
its YouTube channel woom bikes has 5.12K subscribers and 30 videos.
Videos from woom
The most watched videos on woom's YouTube channel, woom bikes (5.12K subscribers). Click a video to play it here.
More on woom bikes.
Funding Insights of woom
- Total Rounds 3
- Investors Count 9
All 3 funding rounds of woom with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | Private Equity Round | – | Bregal Unternehmerkapital, Jebsen Capital | – | |
| Oct 2020 | Seed | – | Bregal Investments, Bregal Unternehmerkapital | ||
| Jan 2020 | Seed | – | – |
9 investors in total: 4 institutional and 5 angel.
Investors in woom
woom has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Bregal Unternehmerkapital, Jebsen Capital and Bregal Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Jebsen Capital is engaged in multi-strategy investments for Jebsen Group. | 1895 | jebsen-capital.com | Hong Kong, Hong Kong | |
| bregal.com | ||||
| 8eyes.io | ||||
| bregal.de | ||||
SK Stefan Kalteis | unknown_15d5e7846110403ba | |||
AK Alexander Kudlich | German investor, Managing Director at 468 Capital, active in Indian startups | unknown_3e6d8aa2c00847b3b | ||
LE Ludwig Ernsthaler | unknown_73404b9982484de58 | |||
FL Florian Leibert | Angel investor, ex-CEO of Mesosphere, active in Indian startups | unknown_e81682ffbb7a4bc19 | ||
FG Florian Gschwandtner | Co-founder of 9Unicorns, active angel investor in Indian startups | unknown_4f467250b7b541b4b |
Investor details for woom
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of woom
4 people are tracked at woom (4 in leadership).
| Name | Role | Group |
|---|---|---|
Christian Bezdeka | Co-Founder | Leadership |
Marcus Ihlenfeld | Co-Founder | Leadership |
Bernd Hake | Chief Executive Officer | Leadership |
Mathias Ihlenfeld | CEO | Leadership |
Complete people profiles for woom
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of woom
3 dated milestones of woom across 13 years, from founding to its latest funding, stage changes and deals.
- Founded woom is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round,.
Web traffic of woom
The website of woom (woom.com) receives about 390.3K visits a month and ranks #86,848 among all websites worldwide, #2,825 in Sports.
- Monthly visits390.3K
▼ 29.7% vs previous month
- Unique visitors262.1K
per month
- Global rank#86,848
among all websites
- Category rank#2,825
Sports · Sports
- Bounce rate54%
- Pages per visit3.1
- Average visit2 min 04 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with woom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
twowheelingtots.com | twowheelingtots.com | 100% | #370,211 | – | |
switchbike.de | switchbike.de | 97% | #1,754,649 | – | |
readysetpedal.com | readysetpedal.com | 95% | #1,722,218 | – | |
bergspezl.at | bergspezl.at | 93% | #696,935 | – | |
woombikes.pl | woombikes.pl | 93% | #2,632,696 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for woom
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about woom
woom was founded in 2009 and raised its 1st funding round 11 years after it was founded.
woom is headquartered in Klosterneuburg, Austria. It is registered at Klosterneuburg, Niederosterreich, Austria.
Bernd Hake is the CEO of woom, as recorded in our data.
Woom was founded in 2009 in Klosterneuburg, Austria, as an internet-first brand focused on baby and kids products. Operations center on online sales of bicycles, accessories, and related items designed for children. The company is led by co-founders Christian Bezdeka and Marcus Ihlenfeld, with Bernd Hake and Mathias Ihlenfeld serving as CEOs. Products are distributed primarily in Europe, emphasizing quality and safety standards for young users.
woom offers Children's Bikes and Kids' Helmets.
woom has 9 investors. Key investors include Bregal Unternehmerkapital, Jebsen Capital, Bregal Investments, Stefan Kalteis, and Alexander Kudlich.
woom operates through Woom Gmbh.
The website of woom receives about 390 thousand visits a month and ranks #86,848 among all websites worldwide.