Woomio

Copenhagen, Denmark Founded: 2013 • Age: 13 yrs Acquired By Kolsquare
Influencer marketing software is provided to identify and monitor campaigns.
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About Woomio

Woomio is a company based in Copenhagen (Denmark) founded in 2013 by Torsten Petersen was acquired by Kolsquare in December 2024.. Woomio has raised $9.19 million across 7 funding rounds from investors including Kolsquare, Vendep Capital and Danmarks Eksport- og Investeringsfond. The company has 10 employees as of November 30, 2024. Woomio operates in a competitive market with competitors including SuperAwesome, Opendorse, Influential, CreatorIQ and Klout, among others.

  • Headquarter Copenhagen, Denmark
  • Employees 10 as on 30 Nov, 2024
  • Founders Torsten Petersen
  • Stage Minicorn
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Woomio Aps
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $31.69 (USD)
    0
    as on Jan 31, 2015
  • Net Profit
    $-2.02 M (USD)
    -234
    as on Jan 31, 2022
  • EBITDA
    $-2.02 M (USD)
    -206
    as on Jan 31, 2022
  • Total Equity Funding
    $9.19 M (USD)

    in 7 rounds

  • Latest Funding Round
    $5.05 M (USD), Series A

    Feb 04, 2023

  • Investors
    Kolsquare

    & 4 more

  • Employee Count
    10

    as on Nov 30, 2024

  • Acquired by
    Kolsquare

    (Dec 17, 2024)

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People of Woomio
Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Zeth Edwardsen
CEO & Partner
People
Torsten Petersen
CTO & Partner
People
Marius Voina
Frontend Developer
People
Simona Avornicesei
Senior .Net Engineer

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Funding Insights of Woomio

Woomio has successfully raised a total of $9.19M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $5.05 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series A — $5.0M
  • First Round

    (10 Aug 2014)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2023 Amount Series A - Woomio Valuation Vendep Capital
Dec, 2020 Amount Seed - Woomio Valuation

investors

Jul, 2019 Amount Seed - Woomio Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Woomio

Woomio has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Kolsquare, Vendep Capital and Danmarks Eksport- og Investeringsfond. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Tech focused Accelerator & VC firm investing primarily in the US, the UK and Finland
Founded Year Domain Location
Provision of financing, loans, equity, and insurance for Danish export and investment activities.
Founded Year Domain Location
Seed-stage investments in tech companies are made globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Woomio

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Woomio

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Woomio Comparisons

Employees
+
Add Comparison
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Competitors of Woomio

Woomio operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, Opendorse, Influential, CreatorIQ and Klout, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Kid-safe programmatic ad platform for under-13 audiences is operated.
domain founded_year HQ Location
Influencer marketing for athletes is facilitated through a specialized platform.
domain founded_year HQ Location
Influencer marketing platform is provided for social media content monetization.
domain founded_year HQ Location
Influencer marketing platform for enterprises
domain founded_year HQ Location
Social media influence is measured via data from multiple networks.
domain founded_year HQ Location
Brands are connected with influencers via a marketing platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Woomio

Frequently Asked Questions about Woomio

When was Woomio founded?

Woomio was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Woomio located?

Woomio is headquartered in Copenhagen, Denmark.

Is Woomio a funded company?

Woomio is a funded company, having raised a total of $9.19M across 7 funding rounds to date. The company's 1st funding round was a Seed of $487.25K, raised on Aug 10, 2014.

How many employees does Woomio have?

As of Nov 30, 2024, the latest employee count at Woomio is 10.

What is the annual revenue of Woomio?

Annual revenue of Woomio is $31.69 as on Jan 31, 2015.

What does Woomio do?

Woomio was founded in 2013 in Copenhagen, Denmark, within the software sector focused on influencer marketing. Tools are offered to marketers and agencies for identifying suitable influencers to connect, engage, and promote campaigns. Resources for tracking engagement rates and overall campaign performance are also included, supporting data-driven decisions in digital marketing operations.

Who are the top competitors of Woomio?

Woomio's top competitors include SuperAwesome, CreatorIQ and The Good Creator.

Who are Woomio's investors?

Woomio has 5 investors. Key investors include Kolsquare, Vendep Capital, Danmarks Eksport- og Investeringsfond, KickAss Capital, and Startupbootcamp.

What is Woomio's valuation?

The valuation of Woomio is $9.42M as of Dec 2020.

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