About Woomio
Woomio is a Media & Entertainment company based in Copenhagen (Denmark) founded in 2013 by Torsten Petersen, and was acquired by Kolsquare in December 2024. Influencer marketing software is provided to identify and monitor campaigns. It operates in the Media & Entertainment and Technology sectors. Woomio has raised $9.19 million across 7 funding rounds from investors including Kolsquare, Vendep Capital and Danmarks Eksport- og Investeringsfond. The company has 10 employees. Woomio was last valued at $9.42 million in December 2020. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Analytics. Its legal entity is Woomio ApS.
Company details
Woomio was founded in 2013 in Copenhagen, Denmark, within the software sector focused on influencer marketing. Tools are offered to marketers and agencies for identifying suitable influencers to connect, engage, and promote campaigns. Resources for tracking engagement rates and overall campaign performance are also included, supporting data-driven decisions in digital marketing operations.
- Headquarters Copenhagen, Denmark
- Employees 10
- Founders Torsten Petersen
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website woomio.com
- Social LinkedIn X
- Acquired by Kolsquare (Dec 2024)
- Legal Name Woomio Aps
- Annual Revenue$31.69 (USD)as on Jan 31, 2015
- Net Profit-$2.02 M (USD)-234as on Jan 31, 2022
- EBITDA-$2.02 M (USD)-206as on Jan 31, 2022
- Total Equity Funding$9.19M (USD)
in 7 rounds
- Latest Funding Round$5.05M (USD), Series A
Feb 2023
- InvestorsKolsquare
& 4 more
- Employee Count10
- Acquired byKolsquare
(Dec 2024)
Funding Insights of Woomio
Woomio has successfully raised a total of $9.19M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $5.05 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.19M
- Total Rounds 7
- Last Round Series A — $5.05M
- First Round $827,324
(Aug 2014)
- Investors Count 4
All 7 funding rounds of Woomio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $5.05M | Series A | – | Vendep Capital | |
| Dec 2020 | $2.16M | Seed | $9.42M | – | – |
| Jul 2019 | $487,251 | Seed | $4.31M | – | – |
| Jun 2018 | $175,036 | Seed | – | – | – |
| Jul 2016 | $496,534 | Seed | – | – | – |
| Jun 2016 | Seed | – | – | ||
| Aug 2014 | $827,324 | Seed | – | Startupbootcamp | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2020 | $9.42M | •••••••• |
| Jul 2019 | $4.31M | •••••••• |
Last known valuation $9.42M (Dec 2020). 5 investors in total: 5 institutional.
Investors in Woomio
Woomio has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Kolsquare, Vendep Capital and Danmarks Eksport- og Investeringsfond.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused Accelerator & VC firm investing primarily in the US, the UK and Finland | vendep.com | Espoo, Finland | ||
Provision of financing, loans, equity, and insurance for Danish export and investment activities. | vf.dk | |||
Seed-stage investments in tech companies are made globally. | kickass.capital | Copenhagen, Denmark | ||
Tech focused global accelerator firm | startupbootcamp.org | London, United Kingdom | ||
Influencer marketing campaigns are optimized through Kolsquare's solutions. | 2018 | kolsquare.com | Paris, France |
Investor details for Woomio
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Woomio
18 people are tracked at Woomio (3 in leadership, 15 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Torsten Petersen | Co-Founder & CTO | Leadership |
Zeth Edwardsen | CEO & Partner | Leadership |
Daniela Timotej | CEO Assistant, Intern | Leadership |
Marius Voina | Frontend Developer | Team |
Simona Avornicesei | Senior .Net Engineer | Team |
Adrian Chiorean | Senior .Net Engineer | Team |
Agens Parn | Account Executive | Team |
Liviu Bichescu | Senior Backend Developer | Team |
Matilda Josefsson | Sales Research Student Assistant | Team |
Dilek Genc Ahm | Senior Business Development Representative | Team |
Georgiana Biris | Junior Quality Assurance Engineer | Team |
Adrian Cazacu | Senior QA Engineer | Team |
Caroline Schweitzer | Sales Research Student Assistant | Team |
Bogdan Boariu | Senior Backend Developer | Team |
Lisa Lund Olafsdottir | UX and Product Designer | Team |
Silje Eldholm | Frontend Engineer | Team |
Stefan Chira | Senior Frontend Developer | Team |
Frontend Developer | Senior QA Engineer | Team |
Complete people profiles for Woomio
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Woomio
5 dated milestones of Woomio across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Woomio is founded.
- Funding First funding round of $827K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $5.0M.
- Exit Acquired by Kolsquare.
Web traffic of Woomio
Websites that share an audience with Woomio (woomio.com).
Websites whose visitors overlap most with Woomio. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
18h08.fr | 18h08.fr | 100% | #4,682,238 | – |
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Related news about Woomio
Complete news archive for Woomio
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- Older coverage
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Frequently Asked Questions about Woomio
Woomio was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Woomio is headquartered in Copenhagen, Denmark.
Woomio is a funded company, having raised a total of $9.19M across 7 funding rounds to date. The company's 1st funding round was a Seed of $827.32K, raised on Aug 2014.
Woomio has 10 employees.
Annual revenue of Woomio is $31.69 as on Jan 31, 2015.
Woomio was founded in 2013 in Copenhagen, Denmark, within the software sector focused on influencer marketing. Tools are offered to marketers and agencies for identifying suitable influencers to connect, engage, and promote campaigns. Resources for tracking engagement rates and overall campaign performance are also included, supporting data-driven decisions in digital marketing operations.
Woomio has 5 investors. Key investors include Kolsquare, Vendep Capital, Danmarks Eksport- og Investeringsfond, KickAss Capital, and Startupbootcamp.
The valuation of Woomio is $9.42M as of Dec 2020.
Woomio operates through Woomio Aps.
Yes. Woomio was acquired by Kolsquare in December 2024.