Woomio

Copenhagen, Denmark Founded: 2013 • Age: 13 yrs Acquired By Kolsquare
Influencer marketing software is provided to identify and monitor campaigns.
Annual revenue $32 Latest available
Total funding $9.2M 7 rounds
Employees 10 Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Woomio

Woomio is a company based in Copenhagen (Denmark) founded in 2013 by Torsten Petersen was acquired by Kolsquare in December 2024. Woomio has raised $9.19 million across 7 funding rounds from investors including Kolsquare, Vendep Capital and Danmarks Eksport- og Investeringsfond. The company has 10 employees as of November 30, 2024. Woomio operates in a competitive market with competitors including SuperAwesome, Opendorse, Influential, CreatorIQ and Klout, among others.

  • Headquarter Copenhagen, Denmark
  • Employees 10 as on 30 Nov, 2024
  • Founders Torsten Petersen
  • Stage Minicorn
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Woomio Aps
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $31.69 (USD)
    0
    as on Jan 31, 2015
  • Net Profit
    -$2.02 M (USD)
    -234
    as on Jan 31, 2022
  • EBITDA
    -$2.02 M (USD)
    -206
    as on Jan 31, 2022
  • Total Equity Funding
    $9.19 M (USD)

    in 7 rounds

  • Latest Funding Round
    $5.05 M (USD), Series A

    Feb 04, 2023

  • Investors
    Kolsquare

    & 4 more

  • Employee Count
    10

    as on Nov 30, 2024

  • Acquired by
    Kolsquare

    (Dec 17, 2024)

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People of Woomio

Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Zeth Edwardsen
CEO & Partner
People
Torsten Petersen
CTO & Partner
People
Marius Voina
Frontend Developer
People
Simona Avornicesei
Senior .Net Engineer

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Funding Insights of Woomio

Woomio has successfully raised a total of $9.19M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $5.05 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Woomio

Woomio has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Kolsquare, Vendep Capital and Danmarks Eksport- og Investeringsfond.

All
Venture Fund
Investor Description Founded Year Domain Location
Tech focused Accelerator & VC firm investing primarily in the US, the UK and Finland
Locked Locked Locked
Provision of financing, loans, equity, and insurance for Danish export and investment activities.
Locked Locked Locked
Seed-stage investments in tech companies are made globally.
Locked Locked Locked
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Investor details for Woomio

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  • Investor domains
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Investments & Acquisitions by Woomio

Investments
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Investment portfolio details for Woomio

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Financial Statements - Woomio

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Detailed financials for Woomio

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Woomio Comparisons

Woomio Primary company
Description
Influencer marketing software is provided to identify and mo...
Location
Copenhagen, Denmark
Founded Year
2013
Annual Revenue
$31.69 (USD)
Net Profit
-$2.02 M (USD)
EBITDA
-$2.02 M (USD)
Employees
10
As of 2024
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Peer comparison for Woomio

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Competitors of Woomio

Woomio operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, Opendorse, Influential, CreatorIQ and Klout, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Kid-safe programmatic ad platform for under-13 audiences is operated.
Locked Locked Locked
Influencer marketing for athletes is facilitated through a specialized platform.
Locked Locked Locked
Influencer marketing platform is provided for social media content monetization.
Locked Locked Locked
Influencer marketing platform for enterprises
Locked Locked Locked
Social media influence is measured via data from multiple networks.
Locked Locked Locked
Brands are connected with influencers via a marketing platform.
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Detailed competitors of Woomio

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Latest news on Woomio

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Complete news archive for Woomio

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  • Older coverage
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Frequently Asked Questions about Woomio

Woomio was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Woomio is headquartered in Copenhagen, Denmark.

Woomio is a funded company, having raised a total of $9.19M across 7 funding rounds to date.

As of Nov 30, 2024, the latest employee count at Woomio is 10.

Annual revenue of Woomio is $31.69 as on Jan 31, 2015.

Woomio was founded in 2013 in Copenhagen, Denmark, within the software sector focused on influencer marketing. Tools are offered to marketers and agencies for identifying suitable influencers to connect, engage, and promote campaigns. Resources for tracking engagement rates and overall campaign performance are also included, supporting data-driven decisions in digital marketing operations.

Woomio's top competitors include SuperAwesome, CreatorIQ and The Good Creator.

Woomio has 5 investors. Key investors include Kolsquare, Vendep Capital, Danmarks Eksport- og Investeringsfond, KickAss Capital, and Startupbootcamp.

The valuation of Woomio is $9.42M as of Dec 2020.

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