About WorkflowMax
WorkflowMax is a Real Estate & Construction company based in Wellington (New Zealand) founded in 2007, and was acquired by Xero in February 2012. Cloud-based software for project and job management is utilized. It operates in the Real Estate & Construction and Technology sectors. Its website workflowmax.com draws about 573 thousand monthly visits. Its focus areas include Enterprise Applications, Field Force Automation, Construction and Suite.
Company details
WorkflowMax was founded in 2007 in Wellington, New Zealand, and functions as a cloud-based platform in the workflow management sector. Integrated tools for lead management, quoting, time tracking, document handling, purchase orders, invoice generation, and reporting analytics are offered. Connections to over 30 third-party applications, such as Salesforce, Dropbox, Freshdesk, and SmartPayroll, are enabled. Operations support more than 8000 clients across various industries.
Investors in WorkflowMax
WorkflowMax has secured backing from 1 investor. Prominent investors backing the company include Xero.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based accounting and payment management is offered for small businesses. | 2006 | xero.com | Wellington, New Zealand |
Investor details for WorkflowMax
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People of WorkflowMax
1 people are tracked at WorkflowMax (1 in leadership).
| Name | Role | Group |
|---|---|---|
Vince Giovanniello | CEO | Leadership |
Complete people profiles for WorkflowMax
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Timeline of WorkflowMax
2 dated milestones of WorkflowMax across 5 years, from founding to its latest funding, stage changes and deals.
- Founded WorkflowMax is founded.
- Exit Acquired by Xero.
Web traffic of WorkflowMax
The website of WorkflowMax (workflowmax.com) receives about 572.5K visits a month and ranks #71,333 among all websites worldwide, #8,434 in Programming and Developer Software.
- Monthly visits572.5K
- Unique visitors78.4K
per month
- Global rank#71,333
among all websites
- Category rank#8,434
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate34%
- Pages per visit7.1
- Average visit5 min 10 sec
- DevicesDesktop 89% Β· Mobile 11%
Websites whose visitors overlap most with WorkflowMax. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
proworkflow.com | proworkflow.com | 100% | #913,165 | β | |
simpro.com.au | simpro.com.au | 99% | β | ||
| projecturf.com | 98% | 680.7K | View details | ||
workflowmax2.com | workflowmax2.com | 96% | #6,688,742 | β | |
| xero.com | 93% | 33.4M | #772 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for WorkflowMax
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Related news about Workflowmax
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Frequently Asked Questions about WorkflowMax
WorkflowMax was founded in 2007.
WorkflowMax is headquartered in Wellington, New Zealand.
WorkflowMax was founded in 2007 in Wellington, New Zealand, and functions as a cloud-based platform in the workflow management sector. Integrated tools for lead management, quoting, time tracking, document handling, purchase orders, invoice generation, and reporting analytics are offered. Connections to over 30 third-party applications, such as Salesforce, Dropbox, Freshdesk, and SmartPayroll, are enabled. Operations support more than 8000 clients across various industries.
WorkflowMax has 1 investor. Key investors include Xero.
Yes. WorkflowMax was acquired by Xero in February 2012.
The website of WorkflowMax receives about 573 thousand visits a month and ranks #71,333 among all websites worldwide.

