About WorkStep
WorkStep is a Technology company based in San Francisco (United States) founded in 2017 by Justin Butler and Dan Johnston, and was acquired by Learning Pool in April 2026. Employee analytics and engagement platform is provided for frontline staff. WorkStep has raised $48.9 million across 3 funding rounds from investors including Learning Pool, Prologis and Social Capital. WorkStep has completed 1 acquisition, including WorkHound. Its chief executive, as recorded, is Dan Johnston. Its website workstep.com draws about 90 thousand monthly visits. WorkStep offers products and services including Employee Engagement Platform and Survey and Analytics Tools. Its focus areas include Enterprise Applications, HRTech, Employee Engagement and Suite. Its legal entity is WORKSTEP INC. Its competitors include Vantage Circle, Reward Gateway and Energage; 2 of its 3 listed competitors have raised funding.
Company details
WorkStep was founded in 2017 in San Francisco, United States, as a provider of an employee analytics and engagement platform. Modules for workforce analytics, engagement, retention, feedback surveys, and communication management are included. Capabilities such as AI-assisted sentiment analysis, keyword search, and report generation are offered. The platform supports operational effectiveness in industries including manufacturing, retail, hospitality, and healthcare. Subscription-based pricing is utilized.
- Headquarters San Francisco, United States
- Founders Justin Butler, Dan Johnston
- Stage Acquired
- SectorsTechnology
- Website category Jobs and Career · Jobs and Employment
- Email••••••••
- Website workstep.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Learning Pool (Apr 2026)
- Legal Name Workstep Inc.
- Total Equity Funding$48.9M (USD)
in 3 rounds
- Latest Funding Round$25M (USD), Series B
Jan 2022
- InvestorsLearning Pool
& 7 more
- Investments & Acquisitions
- Acquired byLearning Pool
(Apr 2026)
Products & Services of WorkStep
WorkStep offers a comprehensive portfolio of products and services, including Employee Engagement Platform and Survey and Analytics Tools.
AI tool for real-time feedback and analytics in frontline operations
Platform for monitoring employee sentiment and productivity metrics
Apps and channels of WorkStep
its YouTube channel WorkStep has 38 subscribers and 22 videos.
Videos from WorkStep
The most watched videos on WorkStep's YouTube channel, WorkStep (38 subscribers). Click a video to play it here.
More on WorkStep.
Funding Insights of WorkStep
WorkStep has successfully raised a total of $48.9M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $25 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $48.9M
- Total Rounds 3
- Last Round Series B — $25M
- First Round $6.7M
(Jun 2017)
- Investors Count 7
All 3 funding rounds of WorkStep with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $25M | Series B | – | NewRoad Capital Partners | |
| Feb 2021 | $17.2M | Series A | – | FirstMark | |
| Jun 2017 | $6.7M | Seed | – | – | – |
8 investors in total: 8 institutional.
Investors in WorkStep
WorkStep has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Learning Pool, Prologis and Social Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An operator-led investment firm focused on smarter commerce solutions. | newroadcp.com | Bentonville, United States | ||
Venture capital is invested in multiple sectors by Engage. | engage.vc | Atlanta, United States | ||
Investments are managed by Quiet Capital in New York. | quiet.com | New York, United States | ||
US focused VC firm investing in seed & growth stage companies | 2011 | socialcapital.com | Menlo Park, United States | |
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Latitude Ventures is recognized as a southern African travel solutions provider. | 2001 | latitude-ventures.com | Cape Town, South Africa | |
REIT that invests in logistics real estate properties | 1983 | prologis.com | San Francisco, United States | |
Online LMS platform is delivered for multi-industry compliance training. | 2006 | learningpool.com | Londonderry, United Kingdom |
Investor details for WorkStep
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of WorkStep
29 people are tracked at WorkStep (9 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Justin Butler | Co-Founder & CTO | Leadership |
Dan Johnston | Co-Founder & CEO | Leadership |
Julia Joggerst | VP, Operations | Leadership |
Allie Boyle | Director Of Account Management | Leadership |
Zoe Morin | Senior Vice President Marketing | Leadership |
Zachary Keller | Director Of Analytics | Leadership |
Zak Broddle | Head Of Implementation Engineering | Leadership |
Brooke Lavallee | Director Of Customer Success | Leadership |
tyler larsen | Sr. Director Of Sales & General Manager - Workstep HIRE | Leadership |
Brendan Goodling | Sr. Enterprise Account Executive - Strategic Accounts | Team |
Kyle Butcher | Operations Manager | Team |
Stephen Larson | Finance Operations Associate | Team |
John Fink | Senior Software Engineer | Team |
Natalie Dole | Senior Product Manager | Team |
Riley Watkins | Staff Software Engineer | Team |
Muhammad Hammad Amin | Customer Relationship Management Specialist- Salesforce | Team |
Brian Salzer | Manager Account Management | Team |
⌨️ Chris Barmonde | Senior Engineering Manager | Team |
Barry Niehuser | Senior Software Engineer | Team |
Nick Burns | Senior Platform/security Engineer | Team |
9 more people are available in the full profile.
Complete people profiles for WorkStep
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Investments & Acquisitions by WorkStep
WorkStep has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include WorkHound.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile platform offering marketplace for drivers | workhound.com | Des Moines, United States | 2015 | Apr 2025 | •••• |
Complete acquisition details for WorkStep
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of WorkStep
5 dated milestones of WorkStep across 9 years, from founding to its latest funding, stage changes and deals.
- Founded WorkStep is founded.
- Funding First funding round of $6.7M.
- Funding Latest funding round, Series B, of $25.0M.
- Acquisition Acquires WorkHound.
- Exit Acquired by Learning Pool.
Competitors of WorkStep
WorkStep has 3 listed competitors in our database, 2 of them funded. They include Vantage Circle, Reward Gateway and Energage.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vantagecircle.com | 2011 | Plano, United States | $349,751 | 262 | Employee benefits and engagement are delivered via a cloud-based platform. | |
| rewardgateway.com | 2006 | Rochester, United States | 324 | Employee engagement software is provided for performance management and recognition. | ||
| energage.com | 2006 | Exton, United States | $15M | 218 | Employee Engagement Platform |
Detailed competitors of WorkStep
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of WorkStep
The website of WorkStep (workstep.com) receives about 89.5K visits a month and ranks #380,113 among all websites worldwide, #5,749 in Jobs and Employment.
- Monthly visits89.5K
▼ 13.9% vs previous month
- Unique visitors47.1K
per month
- Global rank#380,113
among all websites
- Category rank#5,749
Jobs and Career · Jobs and Employment
- Bounce rate67%
- Pages per visit2.0
- Average visit2 min 00 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with WorkStep. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as WorkStep (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Workstep
Complete news archive for WorkStep
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Frequently Asked Questions about WorkStep
WorkStep was founded in 2017.
WorkStep is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Dan Johnston is the CEO of WorkStep, as recorded in our data. They have also founded this company.
WorkStep is a funded company, having raised a total of $48.9M across 3 funding rounds to date. The company's 1st funding round was a Seed of $6.7M, raised on Jun 2017.
WorkStep was founded in 2017 in San Francisco, United States, as a provider of an employee analytics and engagement platform. Modules for workforce analytics, engagement, retention, feedback surveys, and communication management are included. Capabilities such as AI-assisted sentiment analysis, keyword search, and report generation are offered. The platform supports operational effectiveness in industries including manufacturing, retail, hospitality, and healthcare. Subscription-based pricing is utilized.
WorkStep's top competitors include Vantage Circle, Reward Gateway and Energage.
WorkStep offers Employee Engagement Platform and Survey and Analytics Tools.
WorkStep has made 1 acquisition, including WorkHound.
WorkStep has 8 investors. Key investors include Learning Pool, Prologis, Social Capital, FirstMark, and NewRoad Capital Partners.
WorkStep operates through Workstep Inc..
Yes. WorkStep was acquired by Learning Pool in April 2026.