About Wotif
Wotif is a Travel & Hospitality company based in Australia founded in 2000 by Graeme Wood, and was acquired by Expedia in July 2014. App-based platform for travel bookings. The company has 7,991 employees. Its website wotif.com draws about 1.4 million monthly visits. Its focus areas include Consumer, Online Travel, Horizontal and Online Agency. Its legal entity is EXPEDIA, INC.
Company details
Wotif was established in 2000 in Australia as an app-based platform within the travel sector. Accommodations, flight tickets, holiday packages, tours, activities, and car rentals are searched, compared, and booked by users after details are entered. Listings of accommodations by property owners are also supported on the platform, facilitating broader access to travel options.
- Annual Revenue$128.39 B (USD)10as on Dec 31, 2023
- Net Profit$6.88 B (USD)101as on Dec 31, 2023
- EBITDA$2.11 B (USD)183as on Dec 31, 2023
- Investors
- Employee Count7,991
- Acquired byExpedia
(Jul 2014)
Investors in Wotif
Wotif has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Expedia Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Travel services are booked via an online platform by users. | 1994 | expediagroup.com | Seattle, United States |
Investor details for Wotif
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People of Wotif
1 people are tracked at Wotif (1 in leadership); the tracked headcount is 7,991.
| Name | Role | Group |
|---|---|---|
Graeme Wood | Founder | Leadership |
Complete people profiles for Wotif
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Timeline of Wotif
2 dated milestones of Wotif across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Wotif is founded.
- Exit Acquired by Expedia.
Web traffic of Wotif
The website of Wotif (wotif.com) receives about 1.4M visits a month and ranks #34,849 among all websites worldwide, #994 in Accommodation and Hotels.
- Monthly visits1.4M
▲ 8.3% vs previous month
- Unique visitors594.5K
per month
- Global rank#34,849
among all websites
- Category rank#994
Travel and Tourism · Accommodation and Hotels
- Bounce rate36%
- Pages per visit4.5
- Average visit3 min 09 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Wotif. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
trivago.com.au | trivago.com.au | 100% | #53,510 | – | |
expedia.com.au | expedia.com.au | 100% | #15,443 | – | |
| stayz.com.au | 96% | 2.2M | #23,039 | View details | |
lastminute.com.au | lastminute.com.au | 88% | #79,014 | – | |
book-directonline.com | book-directonline.com | 86% | #17,037 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wotif
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Related news about Wotif
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Frequently Asked Questions about Wotif
Wotif was founded in 2000.
Wotif is headquartered in Australia.
Wotif has 7,991 employees.
Annual revenue of Wotif is $128.39B as on Dec 31, 2023.
Wotif was established in 2000 in Australia as an app-based platform within the travel sector. Accommodations, flight tickets, holiday packages, tours, activities, and car rentals are searched, compared, and booked by users after details are entered. Listings of accommodations by property owners are also supported on the platform, facilitating broader access to travel options.
Wotif has 1 investor. Key investors include Expedia Group.
Wotif operates through Expedia, Inc..
Yes. Wotif was acquired by Expedia in July 2014.
The website of Wotif receives about 1.4 million visits a month and ranks #34,849 among all websites worldwide.