About Wow! Stuff
Wow! Stuff is a Consumer company based in Wolverhampton (United Kingdom) founded in 2006 by Richard North, Kenny McAndrew, and Graeme Taylor, and was acquired by Troy Companies group in June 2025. Multi-category toys for kids are offered by the brand. Wow! Stuff has raised $7.52 million across 2 funding rounds from investors including Independent Growth Finance, BGF and Troy Companies International. The company has 32 employees. Its chief executive, as recorded, is Richard North. Its website wowstuff.com draws about 30 thousand monthly visits. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Multi-Category.
Company details
Wow! Stuff was founded in 2006 in Wolverhampton, United Kingdom. Operations are focused on the toys sector, where multi-category products for children are provided, including art and craft items, flying toys, innovations in toy design, development of pods, games and puzzles, apparel for kids, cosmetics, and durable baby goods. The range supports various play and development needs.
- Headquarters Wolverhampton, United Kingdom
- Employees 32
- Founders Richard North, Kenny McAndrew, Graeme Taylor
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website wowstuff.com
- Social LinkedIn X
- Acquired by Troy Companies group (Jun 2025)
- Annual Revenue$19.39 M (USD)15as on Jan 31, 2023
- Net Profit$329.72 K (USD)105as on Jan 31, 2023
- Total Equity Funding$7.52M (USD)
in 2 rounds
- Latest Funding Round$6.25M (USD), Debt – Conventional
May 2021
- InvestorsIndependent Growth Finance
& 2 more
- Employee Count32
- Acquired byTroy Companies group
(Jun 2025)
Funding Insights of Wow! Stuff
Wow! Stuff has successfully raised a total of $7.52M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $6.25 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.52M
- Total Rounds 2
- Last Round Debt – Conventional — $6.25M
- First Round $7.52M
(Mar 2012)
- Investors Count 2
All 2 funding rounds of Wow! Stuff with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $6.25M | Debt – Conventional | – | – | |
| Mar 2012 | $7.52M | Series A | – | BGF | – |
3 investors in total: 3 institutional.
Investors in Wow! Stuff
Wow! Stuff has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Independent Growth Finance, BGF and Troy Companies International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Working capital loans provider | 1997 | igfgroup.com | Redhill, United Kingdom | |
Troy Companies International is engaged in retail across multiple consumer categories. | troycompanies.eu | S Hertogenbosch, Netherlands |
Investor details for Wow! Stuff
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- Complete investor list
- Round participation
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People of Wow! Stuff
10 people are tracked at Wow! Stuff (7 in leadership, 3 in team); the tracked headcount is 32.
| Name | Role | Group |
|---|---|---|
Richard North | Co-Founder & CEO | Leadership |
Kenny McAndrew | Co-Founder | Leadership |
Graeme Taylor | Co-Founder | Leadership |
Dawn Lavalette | Managing Director | Leadership |
Matt Booth | Head Of Global Supply Chain | Leadership |
Ross Coffield | Head Of Operations | Leadership |
Sunny W. | Head Of Global Trade Marketing | Leadership |
Kelly Wilson | Supply Chain Manager | Team |
Stephen Carpenter | Product Design Engineer | Team |
Emma Prendaglia | Senior National Account Manager | Team |
Complete people profiles for Wow! Stuff
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Wow! Stuff
4 dated milestones of Wow! Stuff across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Wow! Stuff is founded.
- Funding First funding round of $7.5M.
- Funding Latest funding round, Debt – Conventional, of $6.2M.
- Exit Acquired by Troy Companies group.
Web traffic of Wow! Stuff
The website of Wow! Stuff (wowstuff.com) receives about 29.5K visits a month.
- Monthly visits29.5K
▲ 32.9% vs previous month
Websites whose visitors overlap most with Wow! Stuff. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
toyshopuk.co.uk | toyshopuk.co.uk | 100% | #2,782,150 | – | |
| dudeiwantthat.com | 65% | #242,071 | View details | ||
ociostock.com | ociostock.com | 64% | #252,577 | – | |
| theworks.co.uk | 64% | 1.8M | #25,856 | View details | |
playpennies.com | playpennies.com | 51% | #232,324 | – |
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Related news about Wow! Stuff
Complete news archive for Wow! Stuff
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Frequently Asked Questions about Wow! Stuff
Wow! Stuff was founded in 2006 and raised its 1st funding round 6 years after it was founded.
Wow! Stuff is headquartered in Wolverhampton, United Kingdom.
Richard North is the CEO of Wow! Stuff, as recorded in our data. They have also founded this company.
Wow! Stuff is a funded company, having raised a total of $7.52M across 2 funding rounds to date. The company's 1st funding round was a Series A of $7.52M, raised on Mar 2012.
Wow! Stuff has 32 employees.
Annual revenue of Wow! Stuff is $19.39M as on Jan 31, 2023.
Wow! Stuff was founded in 2006 in Wolverhampton, United Kingdom. Operations are focused on the toys sector, where multi-category products for children are provided, including art and craft items, flying toys, innovations in toy design, development of pods, games and puzzles, apparel for kids, cosmetics, and durable baby goods. The range supports various play and development needs.
Wow! Stuff has 3 investors. Key investors include Independent Growth Finance, BGF, and Troy Companies International.
Yes. Wow! Stuff was acquired by Troy Companies group in June 2025.