About X NIHILO
X NIHILO is a Consumer company based in Paris (France) founded in 2013 by Olivier Royere, Benoit Verdier, and Sylvie Loday. Fragrances, mainly perfumes, are manufactured and distributed by Ex Nihilo. X NIHILO has raised $26.83 million across 6 funding rounds from investors including Eurazeo, European Union and Label Capital. Its chief executive, as recorded, is Sylvie Loday. Its website ex-nihilo-paris.com draws about 129 thousand monthly visits. Its Indian entity Ironsource India Private Limited reported revenue of ₹21.75 Cr. X NIHILO offers products and services including Perfumes, Discovery Sets, Eaux de Parfum, and Perfumed Oils. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Fragrances and Multi Category. Its competitors include Emanuel Ungaro and 100BON.
Company details
Ex Nihilo was founded in 2013 in Paris, France, within the fragrance sector. Perfumes are primarily produced as the core offering. Scented candles for home decoration are provided in limited volumes. Operations involve direct sales through an online platform, supplemented by collaborations with offline retail outlets across various locations.
- Headquarters Paris, France
- Founders Olivier Royere, Benoit Verdier, Sylvie Loday
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website us.ex-nihilo-paris.com
- Social LinkedIn Facebook Instagram
- Legal Name Ironsource India Private Limited
- Date of Incorporation 26 Apr, 2016
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹21.75 Cr
FY 2025 · +206% YoY
- Indian entity net profit₹3.79 Cr
FY 2025 · 17% margin
- Indian entity EBITDA₹5.88 Cr
FY 2025 · 27% margin
- Total Equity Funding$26.83M (USD)
in 6 rounds
- InvestorsEurazeo
& 2 more
Associated legal entities of X NIHILO
X NIHILO operates through Ironsource India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ironsource India Private Limited CIN U74300KA2016FTC092539 | Active | 26 Apr 2016 | Bangalore, Karnataka | ₹21.7 Cr | 21 | 4 | View details |
Products & Services of X NIHILO
X NIHILO offers a comprehensive portfolio of products and services, including Perfumes, Discovery Sets, Eaux de Parfum, and Perfumed Oils.
Luxury scents for personal use and expression
Sample fragrances for exploring brand offerings
Concentrated perfumes designed for everyday wear
Oil-based scents for skin application and longevity
Funding Insights of X NIHILO
X NIHILO has successfully raised a total of $26.83M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.83M
- Total Rounds 6
- First Round $252,957
(Feb 2014)
- Investors Count 3
All 6 funding rounds of X NIHILO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | Seed | – | – | ||
| Jan 2024 | $26.83M | Private Equity Round | – | Eurazeo | – |
| Apr 2022 | $183,992 | Grant | – | – | |
| Dec 2020 | $30,282 | Grant | – | – | |
| Jun 2016 | $97,940 | Grant | – | – | |
| Feb 2014 | $252,957 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in X NIHILO
X NIHILO has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Eurazeo, European Union and Label Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are managed across multiple sectors. | 1969 | eurazeo.com | Paris, France | |
Entrepreneurs are backed by investments for positive daily impact. | label-capital.com | |||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for X NIHILO
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Board of directors of Ironsource India Private Limited (X NIHILO)
Ironsource India Private Limited is the primary company behind X NIHILO. The board of Ironsource India Private Limited currently have 4 directors; the longest-serving is Nora Sen Go, appointed in 2024. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nora Sen Go DIN 10531941 | Director | 04 Mar 2024 | 2 yrs 8 mo | Ironsource India Private Limited |
| Bhagavant Bedi DIN 08005696 | Director | 21 Nov 2024 | 1 yr 11 mo | Ironsource India Private Limited |
| Jasmine De Layton DIN 10792925 | Director | 08 Jul 2025 | 1 yr 4 mo | Ironsource India Private Limited |
| Shridhar Subbaraman Iyer DIN 07151577 | Director | 30 Oct 2025 | 1 yr | Ironsource India Private Limited |
People of X NIHILO
3 people are tracked at X NIHILO (3 in leadership).
| Name | Role | Group |
|---|---|---|
Olivier Royere | Co-Founder | Leadership |
Benoit Verdier | Co-Founder | Leadership |
Sylvie Loday | Co-Founder & CEO | Leadership |
Complete people profiles for X NIHILO
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Financials of X NIHILO
Figures of Ironsource India Private Limited, the primary company behind X NIHILO, for FY 2025. Revenue was ₹21.75 Cr (+206% year on year). Net profit was ₹3.79 Cr (17% margin). EBITDA was ₹5.88 Cr (27% margin). Revenue has grown at a compounded annual rate of +87% over three years and +59% over five years.
- ₹21.75 CrRevenue · FY 2025 · +206% YoY
- ₹3.79 CrNet profit · 17% margin
- ₹5.88 CrEBITDA · 27% margin
- ₹1 LakhPaid-up capital
- 21Employees (provident fund records)
- +87%Revenue CAGR, 3 years
- +59%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ironsource India Private Limited are on its company page.
Detailed financial statements for X NIHILO
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Timeline of X NIHILO
3 dated milestones of X NIHILO across 11 years, from founding to its latest funding, stage changes and deals.
- Founded X NIHILO is founded.
- Funding First funding round of $253K.
- Funding Latest funding round, Seed,.
Competitors of X NIHILO
X NIHILO has 2 listed competitors in our database. They include Emanuel Ungaro and 100BON.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ungaro.com | 1965 | Paris, France | Luxury fashion brand offering apparel, fragrances, and home products for consumers. | |||
| 100bon.com | 2016 | Lyon, France | Provides natural, rechargeable perfumes and home fragrances through online sales. |
Detailed competitors of X NIHILO
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Web traffic of X NIHILO
The website of X NIHILO (ex-nihilo-paris.com) receives about 128.8K visits a month.
- Monthly visits128.8K
▲ 21% vs previous month
Websites whose visitors overlap most with X NIHILO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cosbar.com | 100% | 38.3K | #731,865 | View details | |
madisonperfumery.com | madisonperfumery.com | 96% | #1,066,325 | – | |
nose.fr | nose.fr | 94% | – | ||
beauty-concept-shop.de | beauty-concept-shop.de | 91% | #1,785,179 | – | |
| skins.nl | 88% | 504K | #69,026 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for X NIHILO
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Related news about X Nihilo
Complete news archive for X NIHILO
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Frequently Asked Questions about X NIHILO
X NIHILO was founded in 2013 and raised its 1st funding round 1 year after it was founded.
X NIHILO is headquartered in Paris, France.
Sylvie Loday is the CEO of X NIHILO, as recorded in our data. They have also founded this company.
X NIHILO is a funded company, having raised a total of $26.83M across 6 funding rounds to date. The company's 1st funding round was a Grant of $252.96K, raised on Feb 2014.
The primary company behind X NIHILO, Ironsource India Private Limited, reported revenue of ₹21.75 Cr for FY 2025, up 206% year on year.
Ex Nihilo was founded in 2013 in Paris, France, within the fragrance sector. Perfumes are primarily produced as the core offering. Scented candles for home decoration are provided in limited volumes. Operations involve direct sales through an online platform, supplemented by collaborations with offline retail outlets across various locations.
X NIHILO's top competitors include Emanuel Ungaro and 100BON.
X NIHILO offers Perfumes, Discovery Sets, Eaux de Parfum, and Perfumed Oils.
X NIHILO has 3 investors. Key investors include Eurazeo, European Union, and Label Capital.
X NIHILO operates through Ironsource India Private Limited.
The legal entities of X NIHILO currently have 4 directors, including Nora Sen Go, Bhagavant Bedi, Shridhar Subbaraman Iyer and others.
The website of X NIHILO receives about 129 thousand visits a month.