About xoJane
xoJane is a Retail company based in New York (United States) founded in 2011 by Jane Pratt, and was acquired by TimeInc in October 2015. Beauty, personal, and fashion products are retailed by xoJane. Its focus areas include Consumer Goods and Retailers.
Company details
xoJane was founded in 2011 by Jane Pratt in New York, United States. Operations are centered on retailing beauty, personal care, and fashion products through an online platform at xojane.com. The company functions within the consumer goods retail sector, with distribution targeted primarily at the U.S. market. Focus is placed on accessible product offerings for everyday consumers, supported by a headquarters in New York.
- Headquarters New York, United States
- Founders Jane Pratt
- Stage Acquired
- SectorsRetail
- Website xojane.com
- Social LinkedIn X
- Acquired by TimeInc (Oct 2015)
Investors in xoJane
xoJane has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include TimeInc.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media content is published and distributed across various platforms. | 1989 | timeinc.com | New York, United States |
Investor details for xoJane
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of xoJane
1 people are tracked at xoJane (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jane Pratt | Founder | Leadership |
Complete people profiles for xoJane
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of xoJane
2 dated milestones of xoJane across 4 years, from founding to its latest funding, stage changes and deals.
- Founded xoJane is founded.
- Exit Acquired by TimeInc.
Web traffic of xoJane
Websites that share an audience with xoJane (xojane.com).
Websites whose visitors overlap most with xoJane. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nymag.com | 100% | 10.5M | #6,328 | View details | |
| refinery29.com | 96% | 4.8M | #14,326 | View details | |
| twitchy.com | 88% | #11,933 | View details | ||
| feministing.com | 87% | #960,096 | View details | ||
xovain.com | xovain.com | 39% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for xoJane
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Retail Stores & Chains
3 companies that operate in the same segment as xoJane (Retail Stores & Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | USD 86.29 B | 270,000 | ||
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | 13,447 | |||
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M |
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Frequently Asked Questions about xoJane
xoJane was founded in 2011.
xoJane is headquartered in New York, United States. It is registered at New York, New York, United States.
xoJane was founded in 2011 by Jane Pratt in New York, United States. Operations are centered on retailing beauty, personal care, and fashion products through an online platform at xojane.com. The company functions within the consumer goods retail sector, with distribution targeted primarily at the U.S. market. Focus is placed on accessible product offerings for everyday consumers, supported by a headquarters in New York.
xoJane has 1 investor. Key investors include TimeInc.
Yes. xoJane was acquired by TimeInc in October 2015.