About Xook
Xook is a Consumer company based in Austin (United States) founded in 2020 by Rajagopal Natarajan and Ratul Roy. Meal preparation robots are provided by Xook for personalized orders. It operates in the Consumer, Retail, and Industrial Goods & Manufacturing sectors. Xook has raised $1.3 million across 4 funding rounds from investors including We Founder Circle, PitchRight Ventures and SRI Capital. The company has 33 employees. Its chief executive, as recorded, is Rajagopal Natarajan. Its Indian entity Chefx Labs India Private Limited reported revenue of ₹6.51 Cr. Xook offers products and services including Xook App, Salad Studio, Pasta Delight, Mexican Nachos, and Xook Primus Platform. Its focus areas include High Tech, Professional Service Robots, Food and Beverage and Food Preparation. Its competitors include 365 Retail Markets, Farmer's Fridge and Hyphen; 2 of its 3 listed competitors have raised funding.
Company details
Xook was founded in 2020 in Austin, United States, within the food technology sector. A platform is operated that delivers meal preparation robots, by which orders are prepared and served. Personalization is enabled for customer preferences, including spicy, sweet, creamy, or saucy options. The service focuses on automated meal handling to meet individual tastes in a domestic setting.
- Headquarters Austin, United States
- Employees 33
- Founders Rajagopal Natarajan, Ratul Roy
- SectorsConsumerRetail Industrial Goods & Manufacturing
- Website xook.io
- Social LinkedIn Facebook
- Legal Name Chefx Labs India Private Limited
- Date of Incorporation 27 Apr, 2021
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹6.51 Cr
FY 2024 · +47% YoY
- Indian entity net profit₹9.5 Lakh
FY 2024 · 1% margin
- Indian entity EBITDA₹39.2 Lakh
FY 2024 · 6% margin
- Total Equity Funding$1.3M (USD)
in 4 rounds
- Latest Funding Round$1.3M (USD), Seed
Jun 2022
- InvestorsWe Founder Circle
& 3 more
- Employee Count33
Associated legal entities of Xook
Xook operates through Chefx Labs India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Chefx Labs India Private Limited CIN U72900KA2021PTC146968 | Active | 27 Apr 2021 | Bangalore, Karnataka | ₹6.5 Cr | 33 | 3 | View details |
Products & Services of Xook
Xook offers a comprehensive portfolio of products and services, including Xook App, Salad Studio, Pasta Delight, Mexican Nachos, and Xook Primus Platform.
App for personalized dish ordering and delivery.
Customizable salad with fresh ingredients.
Pasta preparation with Mediterranean flavors.
Spicy nachos with creamy sauce.
Modular platform for robotic food preparation.
Funding Insights of Xook
Xook has successfully raised a total of $1.3M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $1.3 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.3M
- Total Rounds 4
- Last Round Seed — $1.3M
- Investors Count 4
All 4 funding rounds of Xook with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $1.3M | Seed | – | – | |
| Mar 2022 | Seed | – | – | ||
| Jan 2022 | Seed | – | We Founder Circle | – | |
| Oct 2021 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Xook
Xook has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include We Founder Circle, PitchRight Ventures and SRI Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investing in enterprise tech, consumer, and health/bio sectors. | sricapital.com | |||
Early-stage venture capital firm investing in diverse sectors with a founder-first approach. | 2016 | pitchright.ventures | Mumbai, India | |
Venture capital firm focused on early-stage companies | gauravsinghviventures.com | Surat, India | ||
Investment in early-stage startups and global community support. | 2020 | wefoundercircle.com | Mumbai, India |
Investor details for Xook
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Board of directors of Chefx Labs India Private Limited (Xook)
Chefx Labs India Private Limited is the primary company behind Xook. The board of Chefx Labs India Private Limited currently have 3 directors; the longest-serving is Ratul Roy, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ratul Roy DIN 08780106 | Director | 27 Apr 2021 | 5 yrs 6 mo | Chefx Labs India Private Limited |
| Natarajan Rajagopal DIN 05221070 | Director | 27 Apr 2021 | 5 yrs 6 mo | Chefx Labs India Private Limited |
| Vidya DIN 08346767 | Additional Director | 01 Oct 2024 | 2 yrs 1 mo | Chefx Labs India Private Limited |
People of Xook
2 people are tracked at Xook (2 in leadership); the tracked headcount is 33.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Xook
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Financials of Xook
Figures of Chefx Labs India Private Limited, the primary company behind Xook, for FY 2024. Revenue was ₹6.51 Cr (+47% year on year). Net profit was ₹9.5 Lakh (1% margin). EBITDA was ₹39.2 Lakh (6% margin).
- ₹6.51 CrRevenue · FY 2024 · +47% YoY
- ₹9.5 LakhNet profit · 1% margin
- ₹39.2 LakhEBITDA · 6% margin
- ₹33,630Paid-up capital
- 33Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Chefx Labs India Private Limited are on its company page.
Detailed financial statements for Xook
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Timeline of Xook
3 dated milestones of Xook across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Xook is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.3M.
Competitors of Xook
Xook has 3 listed competitors in our database, 2 of them funded. They include 365 Retail Markets, Farmer's Fridge and Hyphen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 365retailmarkets.com | 2008 | Troy, United States | 334 | Smart vending solutions are provided for offline retailers and businesses. | ||
| farmersfridge.com | 2013 | Chicago, United States | $82.62M | 212 | Automated vending machines for fresh meals and snacks are operated. | |
| usehyphen.com | 2018 | San Jose, United States | $56M | 31 | Automated kitchen operations are enabled through AI and sensors. |
Detailed competitors of Xook
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Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Xook (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Xook
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Frequently Asked Questions about Xook
Xook was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Xook is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Rajagopal Natarajan is the CEO of Xook, as recorded in our data. They have also founded this company.
Xook is a funded company, having raised a total of $1.3M across 4 funding rounds to date.
Xook has 33 employees.
The primary company behind Xook, Chefx Labs India Private Limited, reported revenue of ₹6.51 Cr for FY 2024, up 47% year on year.
Xook was founded in 2020 in Austin, United States, within the food technology sector. A platform is operated that delivers meal preparation robots, by which orders are prepared and served. Personalization is enabled for customer preferences, including spicy, sweet, creamy, or saucy options. The service focuses on automated meal handling to meet individual tastes in a domestic setting.
Xook's top competitors include 365 Retail Markets, Farmer's Fridge and Hyphen.
Xook offers Xook App, Salad Studio, Pasta Delight, Mexican Nachos, and Xook Primus Platform.
Xook has 4 investors. Key investors include We Founder Circle, PitchRight Ventures, SRI Capital, and GSV.
Xook operates through Chefx Labs India Private Limited.
The legal entities of Xook currently have 3 directors, including Ratul Roy, Vidya, Natarajan Rajagopal.