About XXL Sport & Villmark
XXL Sport & Villmark is a Retail company based in Stavanger (Norway) founded in 2001, and was acquired by EQT in June 2010. Sports goods, apparel, and accessories are retailed online by XXL. The company has 997 employees. Its website xxl.no draws about 3.6 million monthly visits. Its focus areas include Consumer Goods, Retail Chains, Fashion and Sports.
Company details
XXL Sport Villmark was established in 2001 in Stavanger, Norway. An online platform is operated for retailing sports goods, apparel, and accessories within the retail sector. Coverage includes diverse activities such as cycling, hunting, ball games, and racquet games. Operations focus on e-commerce distribution across Norway, serving consumers interested in outdoor and athletic equipment.
Investors in XXL Sport & Villmark
XXL Sport & Villmark has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include EQT.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
EQT is recognized as a global investment organization focused on value creation. | 1994 | eqtgroup.com | Stockholm, Sweden |
Investor details for XXL Sport Villmark
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of XXL Sport & Villmark
33 people are tracked at XXL Sport & Villmark (10 in leadership, 8 in board & advisors, 15 in team); the tracked headcount is 997.
| Name | Role | Group |
|---|---|---|
Anette Sommervold Nilsen | Senior Vice President Human Resources | Leadership |
Espen Terland | Director, IT & Omni-Channel | Leadership |
Emelie Friis | Executive Vice President Marketing & Growth | Leadership |
Stein Alexander Eriksen | CFO | Leadership |
Jon Martin Engdal | Head Of Creative Development & Production | Leadership |
Rasmus Söderlund | VP Digital Analytics & CRO | Leadership |
Pernille Ringstad | VP Category Management | Leadership |
Svend Jørgen Pedersen | Head Of IT | Leadership |
Maria Grahn | VP Customs & Logistics | Leadership |
Peter Skogsberg | VP Digital Commerce Platform | Leadership |
Kjersti Helene Krokeide Hobøl | Board Member | Board & advisors |
Cristina Moreno | Board Member | Board & advisors |
Tor Andrin Jacobsen | Board Member | Board & advisors |
Kai-Arne Nordhaug | Board Member | Board & advisors |
Tom Jovik | Board Member | Board & advisors |
Ronny Blomseth | Board Member | Board & advisors |
Kari Ekelund Thørud | Board Member | Board & advisors |
Håkan Lundstedt | Chairman | Board & advisors |
Jan Christian Thommesen | SVP Corporate Communications | Team |
Pasi Lämpsä | MD, Finland | Team |
13 more people are available in the full profile.
Complete people profiles for XXL Sport & Villmark
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of XXL Sport & Villmark
2 dated milestones of XXL Sport & Villmark across 9 years, from founding to its latest funding, stage changes and deals.
- Founded XXL Sport & Villmark is founded.
- Exit Acquired by EQT.
Web traffic of XXL Sport & Villmark
The website of XXL Sport & Villmark (xxl.no) receives about 3.6M visits a month and ranks #16,847 among all websites worldwide, #533 in Sports.
- Monthly visits3.6M
▲ 20.3% vs previous month
- Unique visitors994.7K
per month
- Global rank#16,847
among all websites
- Category rank#533
Sports · Sports
- Bounce rate32%
- Pages per visit4.4
- Average visit2 min 40 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with XXL Sport & Villmark. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
antonsport.no | antonsport.no | 100% | #48,863 | – | |
intersport.no | intersport.no | 99% | #94,032 | – | |
fjellsport.no | fjellsport.no | 91% | #27,133 | – | |
sport1.no | sport1.no | 87% | #84,772 | – | |
magasinet.no | magasinet.no | 86% | #216,572 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for XXL Sport & Villmark
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about XXL Sport & Villmark
XXL Sport & Villmark was founded in 2001.
XXL Sport & Villmark is headquartered in Stavanger, Norway. It is registered at Stavanger, Rogaland, Norway.
XXL Sport & Villmark has 997 employees.
XXL Sport Villmark was established in 2001 in Stavanger, Norway. An online platform is operated for retailing sports goods, apparel, and accessories within the retail sector. Coverage includes diverse activities such as cycling, hunting, ball games, and racquet games. Operations focus on e-commerce distribution across Norway, serving consumers interested in outdoor and athletic equipment.
XXL Sport & Villmark has 1 investor. Key investors include EQT.
Yes. XXL Sport & Villmark was acquired by EQT in June 2010.
The website of XXL Sport & Villmark receives about 3.6 million visits a month and ranks #16,847 among all websites worldwide.