About Yad2
Yad2 is a Retail company based in Tel Aviv (Israel) founded in 2005, and was acquired by Apax in December 2025. Online classifieds for second-hand goods in Israel are provided. Yad2 has completed 1 acquisition, including Drushim. Its website yad2.co.il draws about 9.1 million monthly visits. Its focus areas include Horizontal E-Commerce, Second Hand, Listings and P2P. Its competitors include Flambu, Bingalo and SaleMe.
Company details
Yad2 was founded in 2005 in Tel Aviv, Israel, as an online platform in the classifieds sector. Listings for second-hand consumer goods, cars, real estate, jobs, and other categories are hosted on the site. Operations focus on facilitating transactions within the Israeli market. The company was acquired by Axel Springer in May 2014 for an undisclosed amount.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsRetail
- Website yad2.co.il
- Social LinkedIn Facebook YouTube
- Acquired by Axel Springer (May 2014)
- InvestorsAxel Springer
& 1 more
- Investments & Acquisitions
- Acquired by
Apps and channels of Yad2
Yad2 publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Yad2 has 5.44K subscribers and 30 videos.
Videos from Yad2
The most watched videos on Yad2's YouTube channel, Yad2 (5.44K subscribers). Click a video to play it here.
More on Yad2.
Investors in Yad2
Yad2 has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Axel Springer and Apax Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China | |
Provider of news media, digital content, and technology-based journalism | 1946 | axelspringer.com | Berlin, Germany |
Investor details for Yad2
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Investments & Acquisitions by Yad2
Yad2 has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Drushim.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online job portal for Israel-based employment is operated. | drushim.co.il | Tel Aviv, Israel | 2006 | Sep 2015 | •••• |
Complete acquisition details for Yad2
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Timeline of Yad2
4 dated milestones of Yad2 across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Yad2 is founded.
- Exit Acquired by Axel Springer.
- Acquisition Acquires Drushim.
- Exit Acquired by Apax.
Competitors of Yad2
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flambu.com | 2020 | Tel Aviv, Israel | Decentralized community-centric marketplace | |||
| bingalo.com | 2017 | Kfar Saba, Israel | Operates an online platform for buying and selling used products across multiple categories. | |||
| saleme.co.il | 2014 | Jerusalem, Israel | Provides a mobile app for discounts and special offers on second-hand products. |
Detailed competitors of Yad2
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Web traffic of Yad2
The website of Yad2 (yad2.co.il) receives about 9.1M visits a month.
- Monthly visits9.1M
▲ 0.6% vs previous month
Websites whose visitors overlap most with Yad2. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
homeless.co.il | homeless.co.il | 100% | #175,670 | – | |
agora.co.il | agora.co.il | 84% | #98,713 | – | |
zap.co.il | zap.co.il | 80% | #16,368 | – | |
winwin.co.il | winwin.co.il | 68% | – | ||
| aliexpress.com | 60% | #52 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yad2
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Related news about Yad2
Complete news archive for Yad2
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Frequently Asked Questions about Yad2
Yad2 was founded in 2005.
Yad2 is headquartered in Tel Aviv, Israel.
Yad2 was founded in 2005 in Tel Aviv, Israel, as an online platform in the classifieds sector. Listings for second-hand consumer goods, cars, real estate, jobs, and other categories are hosted on the site. Operations focus on facilitating transactions within the Israeli market. The company was acquired by Axel Springer in May 2014 for an undisclosed amount.
Yad2 has made 1 acquisition, including Drushim.
Yad2 has 2 investors. Key investors include Axel Springer, and Apax Partners.
Yes. Yad2 was acquired by Axel Springer in May 2014.
Yes. Yad2 publishes yad2 - יד2 and 1 more app, with over 1 million downloads.
The website of Yad2 receives about 9.1 million visits a month.