About YASA
YASA is a Transportation, Automotive & Logistics company based in Kidlington (United Kingdom) founded in 2009 by Marcus Leong, Chris Harris, and Tim Woolmer, and was acquired by Mercedes-Benz in July 2021. Electric motors and controllers are manufactured for hybrid vehicles. YASA has raised $97.52 million across 10 funding rounds from investors including Mercedes-Benz, European Union and Universal Partners. YASA was last valued at $274.65 million in August 2021. Its chief executive, as recorded, is Chris Harris. Its website yasa.com draws about 50 thousand monthly visits. YASA offers products and services including Axial Flux Electric Motors and Controllers. Its focus areas include Energy Tech, Electric Vehicles, Components and Motors. Its legal entity is YASA LIMITED.
Company details
YASA was founded in 2009 in Kidlington, United Kingdom, as a manufacturer of axial flux electric motors and controllers. These components are integrated into powertrains for electric and hybrid vehicles. Solutions provided include hybrid powertrain systems, electric drive units, and range-extending generators. Operations focus on the automotive sector, supporting advancements in vehicle electrification across Europe and beyond.
- Headquarters Kidlington, United Kingdom
- Founders Marcus Leong, Chris Harris, Tim Woolmer
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Motorsports
- Email••••••••
- Phone•••• ••••
- Website yasa.com
- Social LinkedIn X Facebook YouTube
- Acquired by Mercedes-Benz (Jul 2021)
- Legal Name Yasa Limited
- Date of Incorporation 29 Jul, 2009
- Jurisdiction KIDLINGTON, ENGLAND
- Total Equity Funding$97.52M (USD)
in 10 rounds
- Latest Funding Round$26.07M (USD), Grant
Sep 2023
- InvestorsMercedes-Benz
& 7 more
- Acquired byMercedes-Benz
(Jul 2021)
Products & Services of YASA
YASA offers a comprehensive portfolio of products and services, including Axial Flux Electric Motors and Controllers.
High-power, lightweight motors for electric vehicles and applications.
Devices providing efficiencies for axial flux motors in various sectors.
Apps and channels of YASA
its YouTube channel YASA Limited has 5.02K subscribers and 7 videos.
Videos from YASA
The most watched videos on YASA's YouTube channel, YASA Limited (5.02K subscribers). Click a video to play it here.
More on YASA Limited.
Funding Insights of YASA
YASA has successfully raised a total of $97.52M across 10 strategic funding rounds. The most recent funding activity was a Grant round of $26.07 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $97.52M
- Total Rounds 10
- Last Round Grant — $26.07M
- First Round $2.6M
(Sep 2009)
- Investors Count 7
All 10 funding rounds of YASA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $26.07M | Grant | – | – | |
| Aug 2021 | $7M | Series B | $274.65M | – | – |
| Aug 2019 | $22.11M | Series B | $109.53M | Oxford Science Enterprises, Inovia Capital | |
| Jan 2018 | $21.14M | Series B | $••••• | Universal Partners, Parkwalk | – |
| Oct 2017 | $382,516 | Grant | – | – | |
| Jul 2017 | $11.98M | Series B | $••••• | Universal Partners | – |
| Apr 2016 | $8.8M | Series B | $••••• | Parkwalk | – |
| Dec 2013 | $8.2M | Series A | $••••• | – | – |
| Aug 2012 | $15.7M | Series A | – | – | – |
| Sep 2009 | $2.6M | Seed | $••••• | Seven Spires | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $274.65M | •••••••• |
| Aug 2019 | $109.53M | •••••••• |
| Jan 2018 | $••••• | •••••••• |
| Jul 2017 | $••••• | •••••••• |
| Apr 2016 | $••••• | •••••••• |
| Dec 2013 | $••••• | •••••••• |
| Sep 2009 | $••••• | •••••••• |
Full valuation and stage history of YASA
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $274.65M (Aug 2021). 8 investors in total: 8 institutional.
Investors in YASA
YASA has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Mercedes-Benz, European Union and Universal Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is directed toward technology sectors by this firm. | apcuk.co.uk | Coventry, United Kingdom | ||
Tech companies are invested in by Parkwalk venture capital firm. | parkwalkadvisors.com | London, United Kingdom | ||
Private equity investments are managed from Mauritius. | 2016 | universalpartners.mu | Grand Baie, Mauritius | |
Investment management services for science ventures are provided in Oxford. | oxfordscienceenterprises.com | Oxford, United Kingdom | ||
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
Early-stage tech and energy focused VC investment company funding companies in the UK | sevenspires.co.uk | Oxford, United Kingdom | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Mercedes-Benz is recognized for manufacturing luxury and electric vehicles. | 1926 | mercedes-benz.com | Stuttgart, Germany |
Investor details for YASA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of YASA
34 people are tracked at YASA (13 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Marcus Leong | Co-Founder | Leadership |
Chris Harris | Co-Founder & CEO | Leadership |
Tim Woolmer | Co-Founder & CTO | Leadership |
Nicholas William Farrant | Leadership | |
Christopher Woolley | Chief Operating Officer | Leadership |
James Golding | Quality Director | Leadership |
Bob Gillis | Head Of Information Technology | Leadership |
Markus Keicher | CEO | Leadership |
Stephen R. | Head Of PMO | Leadership |
Richard Firmstone | Operations Director | Leadership |
Mathew Mason | Finance Business Partner | Leadership |
Andy North | Commercial Director | Leadership |
Davide Bernardi | Head Of Procurement | Leadership |
Andy Raybould | Senior Project Manager | Team |
Adam Brant | Senior Project Manager | Team |
Jon Whitehouse | Senior Business Development Manager | Team |
Daniel Stokes | Operations Transformation Manager | Team |
Ghislain Liard | Plant Quality Manager | Team |
Cybele Mottim | Quality Management System (qms) Lead | Team |
Gulten Meric Saral | Programme Procurement Lead | Team |
14 more people are available in the full profile.
Complete people profiles for YASA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of YASA
5 dated milestones of YASA across 14 years, from founding to its latest funding, stage changes and deals.
- Founded YASA is founded.
- Funding First funding round of $2.6M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Mercedes-Benz.
- Funding Latest funding round, Grant, of $26.1M.
Web traffic of YASA
The website of YASA (yasa.com) receives about 50K visits a month and ranks #686,112 among all websites worldwide, #733 in Motorsports.
- Monthly visits50K
▲ 2.3% vs previous month
- Unique visitors21.6K
per month
- Global rank#686,112
among all websites
- Category rank#733
Vehicles · Motorsports
- Bounce rate42%
- Pages per visit1.8
- Average visit34 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with YASA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stealthev.com | 100% | 16.7K | #1,445,019 | View details | |
| automotiveworld.com | 83% | #422,912 | View details |
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Related news about Yasa
Complete news archive for YASA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Verified entity values are shown only after access is granted.
Frequently Asked Questions about YASA
YASA was founded in 2009.
YASA is headquartered in Kidlington, United Kingdom. It is registered at Kidlington, Oxfordshire, United Kingdom.
Chris Harris is the CEO of YASA, as recorded in our data. They have also founded this company.
YASA is a funded company, having raised a total of $97.52M across 10 funding rounds to date. The company's 1st funding round was a Seed of $2.6M, raised on Sep 2009.
YASA was founded in 2009 in Kidlington, United Kingdom, as a manufacturer of axial flux electric motors and controllers. These components are integrated into powertrains for electric and hybrid vehicles. Solutions provided include hybrid powertrain systems, electric drive units, and range-extending generators. Operations focus on the automotive sector, supporting advancements in vehicle electrification across Europe and beyond.
YASA offers Axial Flux Electric Motors and Controllers.
YASA has 8 investors. Key investors include Mercedes-Benz, European Union, Universal Partners, Advanced Propulsion Centre UK, and Parkwalk.
The valuation of YASA is $274.65M as of Aug 2021.
YASA operates through Yasa Limited.
Yes. YASA was acquired by Mercedes-Benz in July 2021.