About YBell Fitness
YBell Fitness is a company based in Bondi (Australia) founded in 2018 by Aaron Laurence was acquired by TRX Training in June 2023. YBell Fitness offers products and services including Suspension Trainers, Resistance Weights, and Training Subscriptions. YBell Fitness operates in a competitive market with competitors including IFit, Zwift, Fitterfly, Kaia Health and Keleya, among others.
- Headquarter Bondi, Australia
- Founders Aaron Laurence
- SectorsHealthcareMedia & Entertainment
- Email••••••••
- Website ybellfitness.com
- Social Facebook
- Acquired by TRX Training (Jun 2023)
- Investors
- Acquired byTRX Training
(Jun 2023)
Products & Services of YBell Fitness
YBell Fitness offers a comprehensive portfolio of products and services, including Suspension Trainers, Resistance Weights, and Training Subscriptions.
Tools for bodyweight exercises and strength training routines.
Weights for resistance-based workouts and agility drills.
Subscription programs for fitness courses and digital content.
Investors in YBell Fitness
YBell Fitness has secured backing from 1 investor. Prominent investors backing the company include TRX Training.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Suspension training systems and strength equipment are developed. | 2005 | trxtraining.com | San Francisco, United States |
Investor details for YBell Fitness
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People of YBell Fitness
1 people are tracked at YBell Fitness (1 in leadership).
| Name | Role | Group |
|---|---|---|
Aaron Laurence | Founder | Leadership |
Complete people profiles for YBell Fitness
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Timeline of YBell Fitness
2 dated milestones of YBell Fitness across 5 years, from founding to its latest funding, stage changes and deals.
- Founded YBell Fitness is founded.
- Exit Acquired by TRX Training.
Competitors of YBell Fitness
YBell Fitness operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IFit, Zwift, Fitterfly, Kaia Health and Keleya, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ifit.com | 1977 | Logan, United States | $755M | – | Smart interactive fitness equipment and training services are provided. | |
| zwift.com | 2014 | Long Beach, United States | $597M | 316 | Gamified indoor cycling training is delivered via an app-based platform. | |
| fitterfly.com | 2016 | Mumbai, India | $29.9M | 225 | A mobile app is offered for managing multiple chronic diseases. | |
| kaiahealth.com | 2016 | New York, United States | $119.06M | 43 | Provider of digital musculoskeletal pain management solutions | |
| keleya.de | 2017 | Hamburg, Germany | $3.48M | 18 | App offering exercise and yoga plans for pregnant women | |
| waybetter.app | 2011 | New York, United States | $9.61M | – | Provider of gamified health and wellness programs | |
| finc.com | 2012 | Tokyo, Japan | $17.46M | – | Online weight-loss programs are delivered via smartphone apps. | |
| rouvy.com | 2016 | Strakonice, Czech Republic | $6M | – | Indoor cycling simulations are offered via web-based application for training. |
Detailed competitors of YBell Fitness
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Latest news on Ybell Fitness
Complete news archive for YBell Fitness
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Similar companies to YBell Fitness
10 companies that operate in the same segment as YBell Fitness (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Frequently Asked Questions about YBell Fitness
YBell Fitness was founded in 2018.
YBell Fitness is headquartered in Bondi, Australia. It is registered at Bondi, New South Wales, Australia.
YBell Fitness was established in 2018 in Bondi, Australia, as a manufacturer and supplier in the fitness equipment sector. Operations focus on producing durable gear tailored for athletes, with distribution handled through online and wholesale channels. The company serves markets in Australia and internationally, emphasizing practical designs for training needs. Key leadership includes founder Aaron Laurence, guiding product development and expansion efforts.
YBell Fitness's top competitors include IFit, Fitterfly and Kaia Health.
YBell Fitness offers Suspension Trainers, Resistance Weights, and Training Subscriptions.
YBell Fitness has 1 investor. Key investors include TRX Training.
Yes. YBell Fitness was acquired by TRX Training in June 2023.

