About Yebo Fresh
Yebo Fresh is a Retail company based in Cape Town (South Africa) founded in 2018 by Jessica Boonstra. Multi-category grocery products are retailed online by Yebo Fresh. Yebo Fresh has raised $4.5 million across 5 funding rounds from investors including Harvest, Ackermans and Enza Capital. Yebo Fresh offers products and services including Easy Ordering, Optimized Supply, Payments Facilitation, Local Fulfilment, and Skills Development. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Zulzi, Quench and OneCart; 1 of its 3 listed competitors has raised funding.
Company details
Yebo Fresh was established in 2018 in Cape Town, South Africa, by founder Jessica Boonstra. Operations focus on e-commerce within the grocery sector, where a diverse range of products is offered, including fruits, vegetables, meat, seafood, snacks, oils, grains, honey, bakery items, and dairy products. Delivery services support customer access to these essentials across the region.
- Headquarters Cape Town, South Africa
- Founders Jessica Boonstra
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website yebofresh.co.za
- Social LinkedIn Facebook
- Total Equity Funding$4.5M (USD)
in 5 rounds
- Latest Funding Round$4.5M (USD), Seed
Jan 2023
- InvestorsHarvest
& 13 more
Products & Services of Yebo Fresh
Yebo Fresh offers a comprehensive portfolio of products and services, including Easy Ordering, Optimized Supply, Payments Facilitation, Local Fulfilment, and Skills Development.
Enables businesses to order products at competitive prices easily
Uses technology to connect buyers with quality products efficiently
Facilitates digital payments for seamless transactions
Partners with suppliers for competitive pricing and delivery
Provides training to enhance business and community skills
Funding Insights of Yebo Fresh
Yebo Fresh has successfully raised a total of $4.5M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $4.5 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 5
- Last Round Seed — $4.5M
- Investors Count 14
All 5 funding rounds of Yebo Fresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $4.5M | Seed | – | Enza Capital | |
| Oct 2021 | Seed | – | simple.Capital | – | |
| Nov 2020 | Seed | – | E4EAfrica | ||
| Sep 2019 | Seed | – | E4EAfrica | ||
| Jun 2018 | Seed | – | Stefan Allesch-Taylor | – |
14 investors in total: 8 institutional and 6 angel.
Investors in Yebo Fresh
Yebo Fresh has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Harvest, Ackermans and Enza Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Enza Capital is engaged in venture capital investments across Africa. | enza.capital | Nairobi, Kenya | ||
Endeavor is focused on supporting high-impact entrepreneurs globally. | endeavor.org | New York, United States | ||
Venture capital funding is offered to early-stage South African businesses. | e4eafrica.com | South Africa | ||
Simple Capital is involved in financial investment activities. | simple.capital | Englefield Green, United Kingdom | ||
A foundation focused on rural development | elea.org | Zurich, Switzerland | ||
Retailer of women & kids clothes, drinkware, lunch boxes, and gym equipment | 1916 | ackermans.co.za | Cape Town, South Africa | |
Provides natural nerve pain relief and organic skin care products online. | 2017 | ackerx.com | ||
Time tracking and invoicing software is provided for businesses. | 2006 | getharvest.com | New York, United States | |
MF Mark Forrester | Angel investor focusing on Indian startups, tech enthusiast | unknown_c116cfcf2b9b49a39 | ||
DW Dale Williams | Indian angel investor focusing on early-stage tech startups. | unknown_a9a9526c1a674c8f8 |
Investor details for Yebo Fresh
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Yebo Fresh
9 people are tracked at Yebo Fresh (5 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Jessica Boonstra | Founder | Leadership |
Segametsi Nomsa Seisa | Head of Entrepreneur Impact | Leadership |
Lungisa Dada | Head of Operations | Leadership |
Simon Peters | Head Of Partnerships | Leadership |
Thandeka Khumalo | Head Of Data Analytics & Strategy | Leadership |
Tumelo Modedwa Mako | FMCG Channel Lead Manager | Team |
Samkelisiwe Sikhosana | Education Development Manager | Team |
Monica Moagi | Project Manager | Team |
Mahlon Ranape | Sales Representative | Team |
Complete people profiles for Yebo Fresh
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Yebo Fresh
3 dated milestones of Yebo Fresh across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Yebo Fresh is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $4.5M.
Competitors of Yebo Fresh
Yebo Fresh has 3 listed competitors in our database, 1 of them funded. They include Zulzi, Quench and OneCart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zulzi.com | 2013 | Johannesburg, South Africa | $1.63M | Grocery items and medicines are delivered online from local supermarkets. | ||
| quench.mobi | 2016 | Stellenbosch, South Africa | On-demand grocery and alcohol delivery is facilitated via mobile apps. | |||
| onecart.co.za | 2017 | Sandton, South Africa | Online marketplace for grocery products |
Detailed competitors of Yebo Fresh
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Related news about Yebo Fresh
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Frequently Asked Questions about Yebo Fresh
Yebo Fresh was founded in 2018.
Yebo Fresh is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Yebo Fresh is a funded company, having raised a total of $4.5M across 5 funding rounds to date.
Yebo Fresh was established in 2018 in Cape Town, South Africa, by founder Jessica Boonstra. Operations focus on e-commerce within the grocery sector, where a diverse range of products is offered, including fruits, vegetables, meat, seafood, snacks, oils, grains, honey, bakery items, and dairy products. Delivery services support customer access to these essentials across the region.
Yebo Fresh offers Easy Ordering, Optimized Supply, Payments Facilitation, Local Fulfilment, and Skills Development.
Yebo Fresh has 14 investors. Key investors include Harvest, Ackermans, Enza Capital, elea Foundation, and Endeavor.