About YELLO
YELLO is a company based in Seoul (South Korea) founded in 2012 by Sanghyuk Lee. Mobile lifestyle platforms across various sectors. YELLO has raised $263.2 million across 6 funding rounds from investors including Macquarie Group, DSC Investment and LB Investment. The company has 20 employees. YELLO has completed 5 acquisitions, including AdPlus, AdYim and Computerlogy. YELLO was last valued at $4 billion in February 2016. Its focus areas include Conglomerates and Tech Conglomerates.
Company details
Yellomobile is a mobile service and platform provider across Shopping, Media, Advertisement, Travel, and Offline to Online sectors. Yello Digital Marketing (YDM), a subsidiary of Yello Mobile focuses on mobile and digital marketing. Yello Mobile has acquired near-about 84 apps for its portfolio, 61 of which were acquired in 2014. Yello owns the second largest mobile ad network in Korea, a startup known as Cauly or Future Stream Networks, which it acquired for 27 million earlier in 2014. Yello Mobile does not integrate companies into the umbrella company, but rather works to maintain the autonomy and independence of the founders. Yellomobile is being led by Sanghyuk Lee , CEO of the company. He sold his first company to Daum Communications in 2011.
- Headquarters Seoul, South Korea
- Employees 20
- Founders Sanghyuk Lee
- Stage Unicorn
- Email••••••••
- Website yellomobile.com
- Social LinkedIn X Facebook
- Total Equity Funding$263.2M (USD)
in 6 rounds
- Latest Funding Round$10M (USD), Series B
Nov 2016
- InvestorsMacquarie Group
& 10 more
- Employee Count20
- Investments & AcquisitionsAdPlus
& 4 more
Funding Insights of YELLO
YELLO has successfully raised a total of $263.2M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $263.2M
- Total Rounds 6
- Last Round Series B — $10M
- Investors Count 11
All 6 funding rounds of YELLO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $10M | Series B | – | Macquarie Group | – |
| Feb 2016 | $30M | Series B | $4B | SBI Investment | |
| Dec 2015 | $47.2M | Series B | – | Formation 8 | – |
| Nov 2014 | $100M | Series B | $1B | Formation 8 | – |
| Jun 2014 | $28.5M | Series A | – | – | – |
| Jun 2013 | Seed | – | LB Investment | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2016 | $4B | •••••••• |
| Nov 2014 | $1B | •••••••• |
Last known valuation $4B (Feb 2016). 11 investors in total: 11 institutional.
Investors in YELLO
YELLO has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Macquarie Group, DSC Investment and LB Investment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funds are managed to support unlisted companies' growth. | sbinvestment.co.jp | Minato City, Japan | ||
VC Firm investing in the US | formation8.com | San Francisco, United States | ||
Growth-stage private equity investments are targeted across multiple sectors. | 1996 | lbinvestment.com | Seoul, South Korea | |
Private equity investment firm focused on buyouts | cambriagroup.com | Dallas, United States | ||
Family office | nimacap.com | New York, United States | ||
Early-stage venture capital is invested primarily in South Korean startups. | 2012 | dscinvestment.com | Seoul, South Korea | |
Early-stage tech and life sciences focused VC & PE firm | stonebridge.co.kr | Seoul, South Korea | ||
Investments are directed toward early-stage companies by Bonfire Ventures. | bonfirevc.com | Santa Monica, United States | ||
Global private equity investments are managed by the firm. | kensingtoncapital.com | Foxborough, United States | ||
Family office of Wang Jianlin and Wang Sicong | pusicapital.com | Shanghai, China |
Investor details for YELLO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of YELLO
2 people are tracked at YELLO (1 in leadership, 1 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Sanghyuk Lee | Founder | Leadership |
Robin Kim | Advisory | Team |
Complete people profiles for YELLO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by YELLO
YELLO has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AdPlus, AdYim and Computerlogy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social media management tools with sentiment analysis are provided. | computerlogy.com | Chon Buri, Thailand | 2009 | Aug 2015 | •••• | |
Prices of products from Vietnamese merchants are compared online. | websosanh.vn | Hanoi, Vietnam | 2013 | Jun 2015 | •••• | |
Digital advertising network connects advertisers to Thai publishers. | adyim.com | Bangkok, Thailand | 2009 | Jun 2015 | •••• | |
Performance-based digital advertising is delivered via an Indonesian ad network. | adplus.co.id | Jakarta, Indonesia | 2012 | Mar 2015 | •••• | |
Social news media platform | pikicast.com | Seoul, South Korea | 2013 | •••• |
Complete acquisition details for YELLO
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of YELLO
8 dated milestones of YELLO across 4 years, from founding to its latest funding, stage changes and deals.
- Founded YELLO is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
- Acquisition Acquires AdPlus.
- Acquisition Acquires AdYim.
- Acquisition Acquires Websosanh.vn.
- Acquisition Acquires Computerlogy.
- Funding Latest funding round, Series B, of $10.0M.
Web traffic of YELLO
Websites that share an audience with YELLO (yellomobile.com).
Websites whose visitors overlap most with YELLO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| frograms.com | 100% | View details | |||
| 3gmobile.com | 59% | View details | |||
blog.sktworld.co.kr | blog.sktworld.co.kr | 38% | – | ||
| newstomato.com | 36% | #71,050 | View details | ||
mobile.olleh.com | mobile.olleh.com | 26% | – |
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Frequently Asked Questions about YELLO
YELLO was founded in 2012 and raised its 1st funding round 1 year after it was founded.
YELLO is headquartered in Seoul, South Korea. It is registered at Seoul, Seoul, South Korea.
YELLO is a funded company, having raised a total of $263.2M across 6 funding rounds to date.
YELLO has 20 employees.
Yellomobile is a mobile service and platform provider across Shopping, Media, Advertisement, Travel, and Offline to Online sectors. Yello Digital Marketing (YDM), a subsidiary of Yello Mobile focuses on mobile and digital marketing. Yello Mobile has acquired near-about 84 apps for its portfolio, 61 of which were acquired in 2014. Yello owns the second largest mobile ad network in Korea, a startup known as Cauly or Future Stream Networks, which it acquired for 27 million earlier in 2014. Yello Mobile does not integrate companies into the umbrella company, but rather works to maintain the autonomy and independence of the founders. Yellomobile is being led by Sanghyuk Lee , CEO of the company. He sold his first company to Daum Communications in 2011.
YELLO has made 5 acquisitions, including AdPlus, AdYim, and Computerlogy.
YELLO has 11 investors. Key investors include Macquarie Group, DSC Investment, LB Investment, SBI Investment, and Formation 8.
The valuation of YELLO is $4B as of Feb 2016.