About Yellow Octopus
Yellow Octopus is a Retail company based in Moorabbin (Australia) founded in 2013, and was acquired by Marlin Brands in February 2021. Online gifting platform offering a wide range of products and accessories. Its focus areas include Consumer, Online Gifting, Ecommerce and Horizontal. Its competitors include LVLY, Hardtofind and The Hamper Emporium.
Company details
Yellow Octopus was founded in 2013 and is based in Moorabbin, Australia. An online gifting platform is operated by the company within the e-commerce sector. A selection of products and accessories is provided for occasions including weddings, birthdays, anniversaries, and others. Operations focus on facilitating purchases through the website yellowoctopus.com.au, serving customers primarily in Australia.
- Headquarters Moorabbin, Australia
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website yellowoctopus.com.au
- Social LinkedIn X
- Acquired by Marlin Brands (Feb 2021)
- Investors
- Acquired byMarlin Brands
(Feb 2021)
Investors in Yellow Octopus
Yellow Octopus has secured backing from 1 investor. Prominent investors backing the company include Marlin Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Living room furniture is manufactured for Australian markets. | marlinbrands.com.au | Richmond, Australia |
Investor details for Yellow Octopus
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Timeline of Yellow Octopus
2 dated milestones of Yellow Octopus across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Yellow Octopus is founded.
- Exit Acquired by Marlin Brands.
Competitors of Yellow Octopus
Yellow Octopus has 3 listed competitors in our database. They include LVLY, Hardtofind and The Hamper Emporium.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lvly.com.au | 2014 | Prahran, Australia | Multi-category gifting products are offered via an online platform. | |||
| hardtofind.com.au | 2008 | Sydney, Australia | Curated gifts and retail items are sourced and sold online. | |||
| thehamperemporium.com.au | 2007 | Sydney, Australia | Online gifting platform for alcoholic beverages and gourmet hampers |
Detailed competitors of Yellow Octopus
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- Full competitor set
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Web traffic of Yellow Octopus
The website of Yellow Octopus (yellowoctopus.com.au) receives about 4.7K visits a month.
- Monthly visits4.7K
▲ 30.9% vs previous month
Websites whose visitors overlap most with Yellow Octopus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gifts.com | gifts.com | 100% | #339,155 | – | |
coolthings.com.au | coolthings.com.au | 74% | #594,302 | – | |
hartandheim.com.au | hartandheim.com.au | 74% | – | ||
| red5.co.uk | 74% | View details | |||
| iwantoneofthose.com | 72% | 192.3K | #224,557 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Yellow Octopus
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Yellow Octopus
Yellow Octopus was founded in 2013.
Yellow Octopus is headquartered in Moorabbin, Australia. It is registered at Moorabbin, Victoria, Australia.
Yellow Octopus was founded in 2013 and is based in Moorabbin, Australia. An online gifting platform is operated by the company within the e-commerce sector. A selection of products and accessories is provided for occasions including weddings, birthdays, anniversaries, and others. Operations focus on facilitating purchases through the website yellowoctopus.com.au, serving customers primarily in Australia.
Yellow Octopus's top competitors include LVLY, Hardtofind and The Hamper Emporium.
Yellow Octopus has 1 investor. Key investors include Marlin Brands.
Yes. Yellow Octopus was acquired by Marlin Brands in February 2021.