About Yellow
Yellow is a Professional & Legal Services company based in Bengaluru (India) founded in 2021 by Niranjan Salimath, Niranjan Ravikiran Vemulkar, and Nikhil Varghese. Yellow is recognized as Indias leading online Will-making platform. It operates on a SaaS (Software-as-a-Service) and Professional Services model. The company has 26 employees. Its chief executive, as recorded, is Niranjan Ravikiran Vemulkar. Its website getyellow.in draws about 38 thousand monthly visits. Its Indian entity Digital Succession Solutions Private Limited reported revenue of ₹50.5 Lakh. Yellow offers products and services including Legal Wills, Family Trust, Yellow SMART Asset Transfer, and Post Demise Services. Its focus areas include Financial Services, Estate Planning and Will and Trust Services.
Company details
Yellow is established as Indias foremost estate planning company, specializing in online Will creation and comprehensive legacy solutions. Services are provided across various sectors including legal Wills, family trusts, asset transfers, and post-demise support for families. Innovative solutions are offered to ensure asset protection, legal validity, and ease of use through a secure digital platform. Support is extended to senior citizens under government-backed initiatives like SAGE, focusing on inheritance planning and asset recovery.
- Headquarters Bengaluru, India
- Employees 26
- Founders Niranjan Salimath, Niranjan Ravikiran Vemulkar, Nikhil Varghese
- SectorsProfessional & Legal Services
- Email••••••••
- Phone•••• ••••
- Website getyellow.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Digital Succession Solutions Pvt Ltd
- Date of Incorporation 30 Sep, 2021
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹50.5 Lakh
FY 2025 · +8% YoY
- Net Loss-₹2.97 Cr
FY 2025 · -588% margin
- EBITDA-₹2.29 Cr
FY 2025 · -453% margin
- Investors360 One
& 7 more
- Employee Count26
Associated legal entities of Yellow
Yellow operates through Digital Succession Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Digital Succession Solutions Private Limited CIN U72900KA2021PTC152511 | Active | 30 Sep 2021 | Bangalore, Karnataka | ₹0.5 Cr | 26 | 3 | View details |
Products & Services of Yellow
Yellow offers a comprehensive portfolio of products and services, including Legal Wills, Family Trust, Yellow SMART Asset Transfer, and Post Demise Services.
Comprehensive Will-making solutions are offered for individual needs.
Robust asset protection solutions are provided with expert guidance.
Asset transfer services are planned for family support needs.
Comprehensive family support is provided after a loss.
Apps and channels of Yellow
Yellow publishes 1 mobile app with over 10K+ downloads; its YouTube channel Yellow has 161 subscribers and 16 videos.
Videos from Yellow
The most watched videos on Yellow's YouTube channel, Yellow (161 subscribers). Click a video to play it here.
More on Yellow.
Funding Insights of Yellow
- Total Rounds 2
- Investors Count 8
All 2 funding rounds of Yellow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | Seed | – | Gruhas | ||
| Nov 2022 | Seed | – | – |
8 investors in total: 4 institutional and 4 angel.
Investors in Yellow
Yellow has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include 360 One, University of Pennsylvania and Gruhas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in technology-driven innovations and partnerships in India. | 2021 | gruhas.com | Bengaluru, India | |
Small & middle market focused boutique investment bank | 2010 | creedcapasia.com | Bengaluru, India | |
Various courses and degrees are offered across diversified academic streams. | 1740 | upenn.edu | United States | |
Asset and wealth management software is provided for businesses. | 2008 | 360.one | Mumbai, India | |
AR Aprameya Radhakrishna | unknown_c1f76e16846940c6a | |||
MR Mukund Rao | unknown_6a46c89717e645f0b | |||
TJ TT Jagannathan | unknown_43f4ac8b8e8e4f34b | |||
PP Pranav Pai | unknown_9970a1173fe04d32b |
Investor details for Yellow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Digital Succession Solutions Private Limited (Yellow)
Digital Succession Solutions Private Limited is the primary company behind Yellow. The board of Digital Succession Solutions Private Limited currently have 3 directors; the longest-serving is Niranjan Ravikiran Vemulkar, appointed in 2021. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Niranjan Ravikiran Vemulkar DIN 07785066 | Director | 30 Sep 2021 | 5 yrs 1 mo | Digital Succession Solutions Private Limited |
| Anisha Srinivasan DIN 09505335 | Director | 14 Feb 2022 | 4 yrs 8 mo | Digital Succession Solutions Private Limited |
| Nikhil J Varghese DIN 08382148 | Director | 24 Oct 2022 | 4 yrs | Digital Succession Solutions Private Limited |
People of Yellow
3 people are tracked at Yellow (3 in leadership); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Niranjan Salimath | Co-Founder & CTO | Leadership |
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Yellow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Financials of Yellow
Figures of Digital Succession Solutions Private Limited, the primary company behind Yellow, for FY 2025. Revenue was ₹50.5 Lakh (+8% year on year). Net loss was -₹2.97 Cr (-588% margin). EBITDA was -₹2.29 Cr (-453% margin).
- ₹50.5 LakhRevenue · FY 2025 · +8% YoY
- -₹2.97 CrNet loss · -588% margin
- -₹2.29 CrEBITDA · -453% margin
- ₹14.6 LakhPaid-up capital
- 26Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Digital Succession Solutions Private Limited are on its company page.
Detailed financial statements for Yellow
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Yellow
3 dated milestones of Yellow across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Yellow is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
Web traffic of Yellow
The website of Yellow (getyellow.in) receives about 38.1K visits a month.
- Monthly visits38.1K
▲ 12.2% vs previous month
Websites whose visitors overlap most with Yellow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| arcil.co.in | 100% | 17.6K | #1,104,171 | View details | |
| fpgindia.org | 100% | #14,662,814 | View details | ||
| chennairealties.in | 98% | #2,298,995 | View details | ||
| jagoinvestor.com | 86% | 26.3K | #1,182,212 | View details | |
| notarykart.com | 78% | 16.1K | #1,508,799 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yellow
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Verified entity values are shown only after access is granted.
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Related news about Yellow
Complete news archive for Yellow
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Frequently Asked Questions about Yellow
Yellow was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Yellow is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Niranjan Ravikiran Vemulkar is the CEO of Yellow, as recorded in our data. They have also founded this company.
Yellow has 26 employees.
The primary company behind Yellow, Digital Succession Solutions Private Limited, reported revenue of ₹50.5 Lakh for FY 2025, up 8% year on year.
Yellow is established as Indias foremost estate planning company, specializing in online Will creation and comprehensive legacy solutions. Services are provided across various sectors including legal Wills, family trusts, asset transfers, and post-demise support for families. Innovative solutions are offered to ensure asset protection, legal validity, and ease of use through a secure digital platform. Support is extended to senior citizens under government-backed initiatives like SAGE, focusing on inheritance planning and asset recovery.
Yellow offers Legal Wills, Family Trust, Yellow SMART Asset Transfer, and Post Demise Services.
Yellow has 8 investors. Key investors include 360 One, University of Pennsylvania, Gruhas, CreedCap Asia Advisors, and Aprameya Radhakrishna.
Yellow operates through Digital Succession Solutions Private Limited.
The legal entities of Yellow currently have 3 directors, including Nikhil J Varghese, Niranjan Ravikiran Vemulkar, Anisha Srinivasan.
Yes. Yellow publishes Yellow, Will-making made easy, with over 10,000 downloads.