About Yellow
Yellow is a company based in Bengaluru (India) founded in 2021 by Niranjan Salimath, Niranjan Ravikiran Vemulkar, and Nikhil Varghese. It operates as a SaaS (Software-as-a-Service), and Professional Services. The company has 26 employees as of April 05, 2024. Yellow offers products and services including Legal Wills, Family Trust, Yellow SMART Asset Transfer, and Post Demise Services. Yellow operates in a competitive market with competitors including Farewill, FreeWill, Safewill, Willful and Alix, among others.
- Headquarter Bengaluru, India
- Employees 26 as on 05 Apr, 2024
- Founders Niranjan Salimath, Niranjan Ravikiran Vemulkar, Nikhil Varghese
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Sectors
Professional & Legal Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Digital Succession Solutions Pvt Ltd
- Date of Incorporation 30 Sep, 2021
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$22.12 K (USD)0as on Mar 31, 2023
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Net Profit
$-640.04 K (USD)-968.55as on Mar 31, 2023
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EBITDA
$-594.43 K (USD)-893.47as on Mar 31, 2023
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Latest Funding Round
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Investors
360 One
& 7 more
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Employee Count
26
as on Apr 05, 2024
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Products & Services of Yellow
Yellow offers a comprehensive portfolio of products and services, including Legal Wills, Family Trust, Yellow SMART Asset Transfer, and Post Demise Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Comprehensive Will-making solutions are offered for individual needs.
Robust asset protection solutions are provided with expert guidance.
Asset transfer services are planned for family support needs.
Comprehensive family support is provided after a loss.
Funding Insights of Yellow
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Seed - Yellow | Valuation | Gruhas | |
| Nov, 2022 | Amount | Seed - Yellow | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Yellow
Yellow has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include 360 One, University of Pennsylvania and Gruhas. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in technology-driven innovations and partnerships in India.
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Founded Year | Domain | Location | |
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Small & middle market focused boutique investment bank
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Founded Year | Domain | Location | |
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Various courses and degrees are offered across diversified academic streams.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Yellow
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Yellow
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yellow Comparisons
Competitors of Yellow
Yellow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Farewill, FreeWill, Safewill, Willful and Alix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform for wills management and end-of-life planning is operated.
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| domain | founded_year | HQ Location |
Online legal will management solutions are provided for non-profits.
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| domain | founded_year | HQ Location |
Cloud based will creation platform
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| domain | founded_year | HQ Location |
Cloud-based platform for will-making solutions is operated.
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| domain | founded_year | HQ Location |
Estate planning is streamlined via AI-powered platform and services.
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| domain | founded_year | HQ Location |
Cloud based platform offering will management solution
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Yellow
Frequently Asked Questions about Yellow
When was Yellow founded?
Yellow was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Yellow located?
Yellow is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Who is the current CEO of Yellow?
Niranjan Ravikiran Vemulkar is the current CEO of Yellow. They have also founded this company.
How many employees does Yellow have?
As of Apr 05, 2024, the latest employee count at Yellow is 26.
What is the annual revenue of Yellow?
Annual revenue of Yellow is $22.12K as on Mar 31, 2023.
What does Yellow do?
Yellow is established as Indias foremost estate planning company, specializing in online Will creation and comprehensive legacy solutions. Services are provided across various sectors including legal Wills, family trusts, asset transfers, and post-demise support for families. Innovative solutions are offered to ensure asset protection, legal validity, and ease of use through a secure digital platform. Support is extended to senior citizens under government-backed initiatives like SAGE, focusing on inheritance planning and asset recovery.
Who are the top competitors of Yellow?
What products or services does Yellow offer?
Yellow offers Legal Wills, Family Trust, Yellow SMART Asset Transfer, and Post Demise Services.
Who are Yellow's investors?
Yellow has 8 investors. Key investors include 360 One, University of Pennsylvania, Gruhas, CreedCap Asia Advisors, and Aprameya Radhakrishna.