About Yelow
Yelow is a Financial Services company based in Delhi (India) founded in 2021 by Paras Gupta. Reward-based payment solutions are provided for merchants and customers. The company has 1 employees. Its Indian entity Yelow Payments Private Limited reported revenue of ₹19.2 Lakh. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Similar companies include axio, Simpl and ZestMoney; 3 of its 3 listed similar companies have raised funding.
Company details
Yelow was founded in 2021 in Delhi, India, within the fintech sector. Payment solutions centered on rewards are offered to facilitate transactions between merchants and customers. Merchants are enabled to receive cashback, points, or gifts as payment options aligned with their business models. Customers are permitted to accumulate loyalty rewards from completed payments. Operations emphasize practical integration of incentives into everyday financial exchanges.
- Headquarters Delhi, India
- Employees 1
- Founders Paras Gupta
- SectorsFinancial Services
- Website yelow.club
- Social LinkedIn X Facebook
- Legal Name Yelow Payments Private Limited
- Date of Incorporation 10 Nov, 2021
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹19.2 Lakh
FY 2024 · +47% YoY
- Net Loss-₹1.32 Cr
FY 2024 · -687% margin
- EBITDA-₹1.28 Cr
FY 2024 · -666% margin
- Employee Count1
Associated legal entities of Yelow
Yelow operates through Yelow Payments Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Yelow Payments Private Limited CIN U72200DL2021PTC389609 | Active | 10 Nov 2021 | New Delhi, Delhi | ₹0.2 Cr | 2 | View details |
Board of directors of Yelow Payments Private Limited (Yelow)
Yelow Payments Private Limited is the primary company behind Yelow. The board of Yelow Payments Private Limited currently have 2 directors; the longest-serving is Paras Gupta, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Paras Gupta DIN 08396675 | Director | 10 Nov 2021 | 5 yrs | Yelow Payments Private Limited |
| Sangita Goyal DIN 09393205 | Director | 10 Nov 2021 | 5 yrs | Yelow Payments Private Limited |
People of Yelow
1 people are tracked at Yelow (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Yelow
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- Team structure
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Financials of Yelow
Figures of Yelow Payments Private Limited, the primary company behind Yelow, for FY 2024. Revenue was ₹19.2 Lakh (+47% year on year). Net loss was -₹1.32 Cr (-687% margin). EBITDA was -₹1.28 Cr (-666% margin).
- ₹19.2 LakhRevenue · FY 2024 · +47% YoY
- -₹1.32 CrNet loss · -687% margin
- -₹1.28 CrEBITDA · -666% margin
- ₹10 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Yelow Payments Private Limited are on its company page.
Detailed financial statements for Yelow
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Similar companies to Yelow
Yelow has 3 listed similar companies in our database, 3 of them funded. They include axio, Simpl and ZestMoney.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| axio.co.in | 2013 | Bengaluru, India | $205.92M | 499 | An online lending platform for point-of-sale financing is provided. | |
| getsimpl.com | 2015 | Bengaluru, India | $47.47M | 144 | An online platform for purchase financing is provided by Simpl. | |
| zestmoney.in | 2015 | Delhi, India | $151.12M | 21 | Online platform offering point-of-sale financing |
Detailed similar companies of Yelow
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- Full competitor set
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Top companies in Alternative Lending
3 companies that operate in the same segment as Yelow (Alternative Lending) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 185.7 M | 2,787 |
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Frequently Asked Questions about Yelow
Yelow was founded in 2021.
Yelow is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Yelow has 1 employees.
The primary company behind Yelow, Yelow Payments Private Limited, reported revenue of ₹19.2 Lakh for FY 2024, up 47% year on year.
Yelow was founded in 2021 in Delhi, India, within the fintech sector. Payment solutions centered on rewards are offered to facilitate transactions between merchants and customers. Merchants are enabled to receive cashback, points, or gifts as payment options aligned with their business models. Customers are permitted to accumulate loyalty rewards from completed payments. Operations emphasize practical integration of incentives into everyday financial exchanges.
Yelow operates through Yelow Payments Private Limited.
The legal entities of Yelow currently have 2 directors, including Paras Gupta, Sangita Goyal.