About Yoast
Yoast is a Technology company based in Wijchen (Netherlands) founded in 2010 by Joost de Valk, and was acquired by Newfold Digital in August 2021. SEO plugin for Wordpress. Its website yoast.com draws about 985 thousand monthly visits. Yoast offers products and services including Yoast SEO, Yoast SEO for Shopify, Yoast Local SEO, and Yoast Video SEO. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Search Engine Optimization. Its legal entity is Yoast BV.
Company details
Yoast was established in 2010 in Wijchen, Netherlands, focusing on software for search engine optimization. An SEO plugin for WordPress is developed by the company, incorporating XML sitemaps for better indexing. Canonical URLs are enabled to prevent duplicate content issues, while templates for titles and meta descriptions are offered to support consistent branding and enhanced search result appearances. Operations center on plugin maintenance and updates for WordPress users globally.
- Investors
- Acquired byNewfold Digital
(Aug 2021)
Products & Services of Yoast
Yoast offers a comprehensive portfolio of products and services, including Yoast SEO, Yoast SEO for Shopify, Yoast Local SEO, and Yoast Video SEO.
WordPress plugin for optimizing content and site structure
App for enhancing online store search visibility
Tool for optimizing sites for local search results
Plugin to improve video content discoverability
Apps and channels of Yoast
its YouTube channel Yoast has 37.1K subscribers and 30 videos.
Videos from Yoast
The most watched videos on Yoast's YouTube channel, Yoast (37.1K subscribers). Click a video to play it here.
More on Yoast.
Investors in Yoast
Yoast has secured backing from 1 investor. Prominent investors backing the company include Newfold Digital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Web hosting, IT, and marketing services are provided globally. | 1997 | newfold.com | Jacksonville, United States |
Investor details for Yoast
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Yoast
1 people are tracked at Yoast (1 in leadership).
| Name | Role | Group |
|---|---|---|
Joost de Valk | Founder | Leadership |
Complete people profiles for Yoast
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Yoast
2 dated milestones of Yoast across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Yoast is founded.
- Exit Acquired by Newfold Digital.
Web traffic of Yoast
The website of Yoast (yoast.com) receives about 985.4K visits a month and ranks #65,137 among all websites worldwide, #7,755 in Computers Electronics and Technology.
- Monthly visits985.4K
▲ 8.7% vs previous month
- Unique visitors460.1K
per month
- Global rank#65,137
among all websites
- Category rank#7,755
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate57%
- Pages per visit2.2
- Average visit1 min 39 sec
- DevicesDesktop 72% · Mobile 28%
Websites whose visitors overlap most with Yoast. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stephanspencer.com | stephanspencer.com | 100% | #4,214,592 | – | |
| wphacks.com | 100% | #12,899,543 | View details | ||
wpengineer.com | wpengineer.com | 99% | #14,688,031 | – | |
wordpress.org | wordpress.org | 95% | #7,297 | – | |
wpbeginner.com | wpbeginner.com | 93% | #85,190 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yoast
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Yoast
Complete news archive for Yoast
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Frequently Asked Questions about Yoast
Yoast was founded in 2010.
Yoast is headquartered in Wijchen, Netherlands. It is registered at Wijchen, Gelderland, Netherlands.
Yoast was established in 2010 in Wijchen, Netherlands, focusing on software for search engine optimization. An SEO plugin for WordPress is developed by the company, incorporating XML sitemaps for better indexing. Canonical URLs are enabled to prevent duplicate content issues, while templates for titles and meta descriptions are offered to support consistent branding and enhanced search result appearances. Operations center on plugin maintenance and updates for WordPress users globally.
Yoast offers Yoast SEO, Yoast SEO for Shopify, Yoast Local SEO, and Yoast Video SEO.
Yoast has 1 investor. Key investors include Newfold Digital.
Yoast operates through Yoast Bv.
Yes. Yoast was acquired by Newfold Digital in August 2021.
The website of Yoast receives about 985 thousand visits a month and ranks #65,137 among all websites worldwide.