About Yoki
Yoki is a Consumer company based in Sao Paulo (Brazil) founded in 1960 by Yoshizo Kitano, and was acquired by General Mills in May 2012. Popcorn products are manufactured and distributed by Yoki in Brazil. Its website yoki.com.br draws about 297 thousand monthly visits. Yoki offers products and services including Farináceos, Salgadinhos e snacks, Sobremesas, Pipocas, and Acompanhamentos. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is General Mills. Its competitors include Flavored Popcorn, Mercadinho and Best Berry.
Company details
Yoki was established in 1960 by Yoshizo Kitano in Sao Paulo, Brazil, as a brand focused on popcorn. Snack foods, primarily popcorn varieties, are produced and supplied through manufacturing operations in the region. Distribution occurs via retail and wholesale channels across Brazil, with the domain yoki.com.br serving online presence. The company operates within the food sector, emphasizing ready-to-eat popcorn items for consumers.
- Headquarters Sao Paulo, Brazil
- Founders Yoshizo Kitano
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink
- Email••••••••
- Phone•••• ••••
- Website yoki.com.br
- Social Facebook Instagram
- Acquired by General Mills (May 2012)
- Legal Name General Mills
- Investors
- Acquired byGeneral Mills
(May 2012)
Products & Services of Yoki
Yoki offers a comprehensive portfolio of products and services, including Farináceos, Salgadinhos e snacks, Sobremesas, Pipocas, and Acompanhamentos.
Flour-based items for cooking and baking purposes.
Savory snacks for everyday snacking needs.
Sweet treats for desserts and occasions.
Popcorn products for quick consumption.
Side dishes to complement meals.
Grains and cereals for daily nutrition.
Investors in Yoki
Yoki has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include General Mills.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food products are produced and distributed globally. | 1866 | generalmills.com | Minneapolis, United States |
Investor details for Yoki
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People of Yoki
2 people are tracked at Yoki (2 in leadership).
| Name | Role | Group |
|---|---|---|
Yoshizo Kitano | Founder | Leadership |
Mitsuo Matsunaga | President/CEO | Leadership |
Complete people profiles for Yoki
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Timeline of Yoki
2 dated milestones of Yoki across 52 years, from founding to its latest funding, stage changes and deals.
- Founded Yoki is founded.
- Exit Acquired by General Mills.
Competitors of Yoki
Yoki has 3 listed competitors in our database. They include Flavored Popcorn, Mercadinho and Best Berry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flavoredpopcorn.com.br | 1994 | Florianopolis, Brazil | Manufactures popcorn flavors, machines, and offers online sales for cinemas and consumers. | |||
| mercadinho.me | 2020 | Sao Paulo, Brazil | Runs a direct-to-consumer brand offering multi-category snacks and convenience foods. | |||
| bestberry.com.br | 2014 | Sao Paulo, Brazil | Operates a direct-to-consumer brand offering a variety of multi-category snacks. |
Detailed competitors of Yoki
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Web traffic of Yoki
The website of Yoki (yoki.com.br) receives about 297.3K visits a month and ranks #147,160 among all websites worldwide, #4,654 in Food and Drink.
- Monthly visits297.3K
▼ 31% vs previous month
- Unique visitors359.7K
per month
- Global rank#147,160
among all websites
- Category rank#4,654
Food and Drink · Food and Drink
- Bounce rate75%
- Pages per visit1.3
- Average visit36 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Yoki. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sadia.com.br | 100% | 937.3K | #48,599 | View details | |
lacta.com.br | lacta.com.br | 93% | #623,124 | – | |
kodilar.com.br | kodilar.com.br | 85% | #1,610,292 | – | |
qualy.com.br | qualy.com.br | 81% | #310,069 | – | |
kitano.com.br | kitano.com.br | 77% | #2,312,754 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yoki
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Frequently Asked Questions about Yoki
Yoki was founded in 1960.
Yoki is headquartered in Sao Paulo, Brazil.
Yoki was established in 1960 by Yoshizo Kitano in Sao Paulo, Brazil, as a brand focused on popcorn. Snack foods, primarily popcorn varieties, are produced and supplied through manufacturing operations in the region. Distribution occurs via retail and wholesale channels across Brazil, with the domain yoki.com.br serving online presence. The company operates within the food sector, emphasizing ready-to-eat popcorn items for consumers.
Yoki's top competitors include Flavored Popcorn, Mercadinho and Best Berry.
Yoki offers Farináceos, Salgadinhos e snacks, Sobremesas, Pipocas, and 2 more products and services.
Yoki has 1 investor. Key investors include General Mills.
Yoki operates through General Mills.
Yes. Yoki was acquired by General Mills in May 2012.
The website of Yoki receives about 297 thousand visits a month and ranks #147,160 among all websites worldwide.